SENTHIL KUMAR CHIEF CREATIVE OFFICER : VML INDIA© India's Most Awarded Writer, Creative Director & Film DirectorSenthil is the spearhead of the creative firepower at VML, the world’s largest creative company that’s powering the business of ideas and inspiring growth for several international brands and national market leaders, working with multilingual creative and digital teams across the country. He believes in leading by example and leading from the front with insightful ideas that have built legendary local brands like Tata Gluco Plus, The Times Of India, Tata Steel, Himalayan, Apollo Tyres, Hero Motors, Aditya Birla Fashion, Murugappa Group, Nestle Munch, Star Sports, Wipro and leading global brands like Nike, Levi’s, Puma, Pepsi, Mountain Dew, Gatorade, KitKat, Johnnie Walker, Google, Facebook, Rotary International, Shell, Unilever Radiant and Unicef.THE ECONOMIC TIMES gave Senthil the coveted title of ‘Lion Hunter’ for winning India’s first Gold Lions in Film & Film Craft at the Cannes Lions International Festival. He holds the record of winning 27 Cannes Lions, also winning India’s first One Show Gold Pencils in Film, Film Craft and Film Innovation along with 24 D&AD pencils including the hallowed Yellow Pencil, Spikes Asia Grand Prix’, Adfest Lotus Roots Grand Prix’, Clio Awards, New York Festival Gold Medals and Marketing Effectiveness Awards. With over 300 International Awards, Senthil is the most awarded writer, creative director and film director in Indian advertising, while leading the company to multiple ‘Agency Of The Year’ and ‘Campaign of the Year’ titles. Senthil has been voted ‘Copywriter of the Year’ and ‘Film Director of the Year’ at the National and Asia Pacific regional creative festivals. While most of his work is rooted in India and Indian Culture, he has also led several multinational Communication Campaigns on Nike across the Asia Pacific region and served as the Global Creative Director of Unilever Radiant across 18 countries in the emerging markets of Africa, Asia Pacific and South America. Senthil has Written & Directed many of India’s celebrated commercials and Short Films, including the National Award Winning ‘A Salaam To Kalam’ biopic on the childhood of President Abdul Kalam, the United Nations Documentary on the world’s last indigenous tribes; ‘Save Our Sentinels’ and the interactive film ‘Blink and They’re Gone’ for the Jimmy Nelson Foundation, #BleedBlue Nike Parallel Journeys and Nike Make Every Yard Count spots which feature in the Nike Global Hall of Fame and recognised as India’s most awarded film ever.