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Web Analyst & Digital Marketing expert with over 14+ years of experience in the area of Web Analytics Implementation, KPI Reporting, Data Visualization, SEO, SEM, Paid Search, A/B, Multivariate Testing, Social Media and other forms of Internet Marketing.~ Hands-on with Digital Analytics/tagging platforms, like Google Analytics, NetTracket, AW Stats, Google Tag Manager, WebTrends (Software, OnDemand - as a Reporting Analyst) and ClickTracks.~ In-depth knowledge and experience in Search marketing, providing inputs aiding businesses garner the maximum out of organic (SEO) & paid search.~ Conversant with other forms of internet marketing such as e-mail, affiliate, and video advertising.~ Business consulting experience for small and medium businesses regarding their online marketing initiatives.~ Handled creation and delivery of Top Line reporting Decks and Dashboards for Top Management.~ Managed and delivered all sized Web Analytics engagements and industry experience includes B2B, Retail, Consumer Goods, ERP, Software Products, Real Estate (USA), Online Media Portals and Healthcare.~ Leads a team of Analysts responsible for tracking/tagging, reporting and analyzing site performance that assist decision-making for clients.~ Additional responsibilities include Strategy, Business Development, Recruitment, Processes, and Training.
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Realiti.Io 2019-02 - 2022-04Coimbatore Area, India● Using our franchise business model, we developed a new strategy for acquiring B2B personnel. Acquired Real Estate Builders based on Digital Marketing Proposals and Home Seekers for Builders we claimed as customers. Finally, we have a simple mantra when it comes to broker acquisition: "YES Broker" - We want to turn brokers into Super Brokers by using this (Realiti.io) technology. I received 3000 inquiries from qualified builders and brokers.
● A well-planned and executed strategy for acquiring target customers for realiti.io and its customers via SEO/SEM, social media, paid campaigns, remarketing and retargeting ad campaigns.
● I worked closely with the creative team to get the right design, as well as to build and maintain an effective social media presence for internal and external clients.
● The monthly leads, traffic, conversion, keyword performance, ROI, and reports were all automated using Google Data Studio.
● In order to generate more leads for the senior citizen segments, a strategy for managing customers' YouTube channels and social media accounts was developed. We have established a method for determining qualified leads.
● Develop new and creative growth strategies. Experiments and conversion tests must be planned, carried out, and evaluated. Collaborate with internal teams to develop landing pages and enhance user experience.
● I used my strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points, as well as reputation management skills, to manage the customer experience.
● I have worked closely with the delivery team to ensure that everything follows the same procedure that we have established, and as a result, I have received positive customer feedback, which we have now uploaded to the REALITI.IO website for all to see. -
Ndot Technologies 2016-01 - 2016-07Coimbatore Area, IndiaGiven my marketing strategies for TaxiMobility (including pricing plan), UniCommerce, and CerebroX products and implemented my marketing strategies with good and proven team members' and management support. Agenda is to increase the number of daily leads and sales. And Video product demonstrations, Also resolved the customer issues by using the Reputation management plan with the help of management and sales team support. It was a great and pleasant experience working with the talented management team. PediCapp - Mobile app and developed the Explainer video for their mobile app concept. -
Css Corp 2014-06 - 2015-08ChennaiCLIENTS HANDLED: HorizonBlue BCBS NJ, USA
RESPONSIBILITIES: As a reporting Analyst I do Interact with direct client for preparing reporting using WebTrends, Google Analytics, SQL server and as a web analyst helped team to use GTM tagging. Documented about the process to making reports using various analytics tools.
APPRICIATION: Approved my new interactive design (web traffic) template using ShufflePoint by client.
TOOLS USED: WebTrends, Google Analytics, Siebel Analytics (UCSW), SAS Web Portal Analytics, ShufflePoint, MS Excel and PowerPoint -
Prodex Technologies 2010-08 - 2013-09Chennai Area, India* Driving traffic to all products through organic (natural) search results
* Aim to get qualified B2B Leads from only the targeted location. (USA, UK, Canada & Australia)
* Managed & helped my team to achieve short-term and long-term targets in terms of visits, leads and sales convertion (new and existing customers)
* Weekly team discussion about new SEO strategies and brainstorming about new algorithms
* Suggested to create new landing pages for specific & new products
* Quarterly SEO Audit for all of eGrabber products.
* SEO Strategy and Investigation reports (using excel and ppt presentation) for eGrabber products and website
* Keyword research for LeadResearcher, LeadGrabber, ResumeGrabber, ListGrabber and AddressGrabber & other product pages
* SEO Analysis & Adhoc report preparation: Investigate and trend data at a site, product, campaign level, competitor products/web sites level using statistical modeling techniques on a weekly/monthly/quarterly basis using tools such as NetTracker & Google Analytics (predicted analysis - visits, leads and sales)
* Achieved team and individual targets (by weekly, monthly and quarterly) and gained Incentives
* A/B testing and multivariate testing
* Implemented Blog section using wordpress in eGrabber.com and optimized with targeted keywords
* Created Power Point presentation for product demo and videos for SEM activities
* Used PAD submission very effectively to get more traffic and leads to eGrabber Products
* Used very successfully to drive more visitors, leads & sales through Linkedin.com & other social networking sites)
* Active participant in all the product contest, Educate a Child program and received appreciation & certificate from the CEO
For example the below mentioned keywords helps to get good leads & sales:
find business email addresses, build business leads, how to find business contacts, resume parsing software & how to import resumes -
Indusmedia Technologies Pvt Ltd 2008-07 - 2010-08Chennai Area, IndiaMy Responsibilities includes:
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* Dynamic SEO implemented and optimized with 600000+ targeted keywords
* Installed Google Sitemap in server
* Configured DotProject (open source project management) tool to the entire company
* Path Flow analysis in Wire Frame
* UX analysis to increase visitors of each page
* SEM – Blogs, Article Directories, Press release, Sponsored Ads on SEs, Internet advertising, Pay per click (Google Adwords), Banners, E-mail marketing
* Web Masters maintenance (Google, Yahoo and Bing)
* Set short-term goals to achieve expected ROI
* On Page & Off Page factors
* Adhered to White Hat SEO practices.
* Aware of top influential factors in Google, Bing and Yahoo’s algorithms.
* Managing Webmaster tools (Google, Yahoo & Bing)
* A/B and Multi-variate testing
* Video advt & Image advt promotions
* Emailer created for FindNearYou and eServiz
* SERP, Unique Visitors, Inquiries & Users reports (Pie and Bar chart using Pivot in MS-excel)
* Achieved good leads to ERP and eServiz sites
My Achievements:
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* Cash Reward for Improved Unique Visitors, Reduced PPC Cost, Improved ROI.
* Strategies to convert the visitors as users for ERP, Service Management, Local search portal & Neighborhood Yellow Pages ADVT.
* Successfully Created and Edited Video promotion (Mocho Mojo, Influence Spa, Etalage Shop, Kian Furniture & New year event with Yogi B) advt. creation & achieved 100000+ visitors and Tickets sold for online events.
* Used Freshers very effectively and successfully developed Doctor and Hospital Finder tool in FindNearYou.com along with Visitor Tracking System. Developed in Asp.Net and SQL.
Events:
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Responsibilities to promote below mentioned events;
1) AR Rahman's JaiHo Concerts
2) Yogi B's New Year Bash Concerts
3) Chennai Marathan 2010 Events
Projects:
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* http://www.findnearyou.com
* http://www.eserviz.com
* http://www.esmartx.com
* http://www.indusmedia.in -
Broadspire Inc. 2007-08 - 2008-06Chennai Area, IndiaHandling the SEO & SEM activities and website analysis to the below mentioned clients:
* Site Optimization, On-page & Off-page optimization, keyword analysis, traffic analysis, web analysis, competitor analysis, SEM, SMO, SMM activities for all the client's web sites and showed the results in Google, Yahoo and MSN for targeted keywords using White Hat Techniques.
* Prepared all the project's reports
* Updated sites with new algorithm changes in Google search engine and which was helped to achieve site ranking and results
* Prepared Google Analytics reports, SERP & Submission Detail Reports.
* Sound knowledge using SEO & Analytics tools like Advanced Web Ranking Tool 6.2, Web CEO, IBP, Google Analytics
Our Clients:
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Sothebys International Realty
Century 21
ColdWell Banker
DreamWorks Animation
Our Projects:
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Shrek.com
http://www.ironhorseproperties.com, http://www.childerssothebysrealty.com, http://www.solsir.com, http://www.ttrsir.com, http://www.deckerbullocksir.com, http://www.peaksrealestate.com, http://www.peopleandproperties.com, http://www.forbessir.com, http://www.aspenlandandhomes.com, http://www.tenpeakssothebysrealty.com, http://www.carrierrealtors.com, http://www.wardwight.com, http://www.danielravenelsothebysrealty.com, http://www.kupersothebysrealty.com, http://www.sheeransothebysrealty.com, http://www.anguillaproperties-sothebysrealty.ai & http://www.romacsothebysrealty.com -
Swathi Soft Solutions 2006-11 - 2007-07Chennai Area, India- Internet business strategy for Kalakendra.com
- SEM -Google adwords management
- SEO and content strategy
- Web analytics & user centered design experience
- Dynamic SEO implemented in CMS portal
- Created Video Advt. for Kalakendra products
Achievements:
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- Stopped money where spending in Google adwords for new sets of keywords and have brought in to organic search results through separate landing pages.
- Improved Site Ranking and Alexa Ranking
- Achieved most of the top keywords are played well for ex: bharatanatyam dvds, buy bharatanatyam dvds, tamil stage plays dvds & tamil devotional dvds) -
Gateway Technologies 2004-09 - 2006-10Chennai Area, IndiaGateway Technologies a web service oriented Indian company, having clients from UK and India. We have done the excellent eCommerce projects are; www.technoworld.com, streetbuyer.com, laptop-world.co.uk, laptop-megashop.co.uk, trackyourvisitor.com etc...etc... for our clients
My Responsibilities are:
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Handling SEO activities for Inhouse and Client websites. My responsibilities included:
- On Page Optimization - Keyword Research, Optimizing Meta Tags, URLs and Page content
- Off Page Optimization - Directory Submission, Link Exchange, Article Submission, Blogs, etc.
- Delegation of work to SEO and Website Development Team
- Coordination with Content and Graphics Team
- Preparation of Website Traffic Reports using Google Analytics
- Suggested new Business idea to track events, campaign and banner ads along with domain name (www.trackyourvisitor.com) Helped to design business models, front-end design and admin pages design. Worked closely with development team and supported for web designing and development in HTML, CSS, JS and Asp.Net back-end with SQL Server.
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