Senya Sinica Email and Phone Number
Lead of a Product team with 5 years of experience in digital marketing, design, and development. Launched from scratch and scaled SaaS, Educational, and HR products. Successfully implemented and tested new processes to grow metrics (increasing sprint capacity, conversion, retention, NPS). As Head (owner) of the UX/UI unit, I explored growth and service efficiency hypotheses, calculated P&L, and increased unit conversion by 4%. Was a frontman of the UX/UI unit in internal and external communications. 1. Made and tested hypotheses and optimized processes. It increased a clients' lifetime inside the agency by 18% and offer-to-deal conversion by 8%.2. Built discovery and delivery strategy for the projects based on stakeholders' goals and market needs. 3. In collaboration with the marketing unit developed a service promotion strategy. 4. Built a team of over 30 people: UX/UI, developers, and managers. Trained leads and created a community within the department. As a Senior Project Manager, I acted as the project owner on the agency side. I led product launches for 30+ key agency clients and curated complex projects, such as research + product launch + UX testing + a/b testing, website launch + SEO, and brand strategy + website. 1. Developed smooth workflows for design, development, advertising, and marketing teams. Planned sprints, set tasks, updated roadmaps, prioritized backlog, and tracked progress. Used scrum, kanban, waterfall, and lean approaches. Managed budget timing and launched projects with at least 16% profitability.2. Worked with project documentation and task trackers using Active Collab, JIRA, Trello, Miro, Figma, Notion, Google Analytics, Google Sheets, and Excel.3. Became a mentor for the Nimax design and inner training courses for project and sales managers.
Kodland
View- Website:
- kodland.org
- Employees:
- 1422
-
Project Manager (Marketing Delivery)KodlandBarcelona, Ct, Es -
Head Of Ux/UiNmx Oct 2023 - Nov 2024Kept the unit profitable and grew the conversion rate by regularly adjusting processes within and in collaboration with other units. Was the frontman in internal and external communications. -
Lead Project ManagerNimax Digital Agency Sep 2020 - Sep 2023RemoteLed product launch initiatives for 30+ key agency clients in IT, tech, game dev, health, and education. Curated complex projects, such as product launch + UX testing + a/b testing, website launch + SEO, brand strategy + website. -
Project ManagerProname Sep 2019 - Sep 2020Directed project lifecycle management for an agency initiative, launching web projects in real estate, sports, and internal products.
Senya Sinica Education Details
-
Philosophy
Frequently Asked Questions about Senya Sinica
What company does Senya Sinica work for?
Senya Sinica works for Kodland
What is Senya Sinica's role at the current company?
Senya Sinica's current role is Project Manager (Marketing Delivery).
What schools did Senya Sinica attend?
Senya Sinica attended Tomsk State University.
Who are Senya Sinica's colleagues?
Senya Sinica's colleagues are Thais Carvalho De Freitas, Damla Tanrıöver, Carolina Saavedra, Sarkhan Muradov, Lorena García Pay, Aisha Shannaz, Laura Vanessa Gil.
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