Matthew Dodd Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

• As the SEO Manager at Aya Healthcare, I develop and implement comprehensive SEO strategies for several large-scale healthcare staffing websites• Utilizing project management platforms like ClickUp, I manage an SEO specialist and foster a teamwork-driven setting aimed at fulfilling our SEO objectives• Execute advanced technical SEO, conduct thorough competitor analyses and audits, and formulate robust programmatic SEO tactics• Specialize in job board optimization and harness schema markup to enhance our online visibility• Employ a strongly data-driven and effective approach, leveraging comprehensive tools such as Google Analytics, Search Console, Tag Manager, Data Studio, and SEO tools like Semrush and Screaming Frog• My commitment to transparency and education includes documenting SEO best practices and effectively communicating the significance of SEO and required strategy adjustments to key influencers within the organization

San Diego, Ca, Us

• Maximize SEO performance across the board with advanced use of analytical tools such as Semrush, Screaming Frog, Ahrefs, Google Analytics, Google Search Console, and Google Tag Manager• Lead SEO onboarding meetings for clients in various industries to define tailored SEO targets• Identify and adjust SEO campaign shortcomings through methodical keyword research, site structure analysis, link building strategy, content strategy, on-page/off-page optimization, and competitor analysis• Conduct countless technical SEO audits for potential and existing clients highlighting issues including indexation, metadata, schema markup, backlinks, internal linking, duplicate content, and more• Collaborate with web dev to devise remarkable landing pages with high converting CTAs • Construct in-depth new website blueprints to achieve optimal search visibility and user experience• Create, publish, and optimize website content operating numerous CMS platforms• Deliver KPI reporting utilizing Google Data Studio with valuable insights and recommended service upsells • Launched the company's first in-house local citation management/local SEO service (previously outsourced) and currently manage 30+ Local SEO clients via the Yext platform

San Diego, Ca, Us

• Designed and constructed fully optimized Squarespace websites applying SEO best practices• Improved organic search rankings through successful keyword strategies for clients in diverse industries• Ensured cohesive brand messaging through cross-channel marketing on multiple platforms• Led monthly client meetings to ensure execution of all campaign deliverables • Devised and executed on-brand social media strategy for distinctive companies across several platforms• Orchestrated the company's first programmatic advertising campaigns in conjunction with media purchaser AdCellerant and managed 50+ programmatic campaigns implementing Geofencing, Cross-Device, Demographic, and Site Retargeting strategies

Vista, Ca, Us

• Provided strategic and tactical guidance to executive management with accountability for the primary e-commerce website, three separate blog outlets, email marketing, YouTube channel, all social media platforms, and a newly launched brand ambassador program comprised of world-class industry leaders • Interpreted data into easy-to-read dashboards and visualizations for senior management decision making• Revamped PPC advertising campaigns and removed under-performing or costly keywords• Developed viral content to build a larger social media audience primarily through follower engaging contests• Built high converting email marketing funnel campaigns refined through A/B testing utilizing MailChimp and Constant Contact• Streamlined new company marketing procedures using Trello project management software• Performed consumer research utilizing SurveyMonkey to better define target market needs and increase customer retention

Poway, California, Us

• Initiated the company’s first coordinated social media effort and built brand awareness by creating captivating industry content• Designed professional flyers with alluring ad copy using vFlyer software• Produced stunning digital content including video and photography