-> SEM/SEO lead-> Strategic planning -> PPC campaign optimization and management

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:♦ Conduct in-depth keyword research to identify relevant and high-performing keywords for Search Ads campaigns. Prepare keywords strategy for specific advertisers based on campaigns objectives.♦ Plan, setup and structure ads campaigns on Google, Facebook, Snapchat, LinkedIn, TikTok, Centro, StactAdapt etc with well-organized ad groups and keywords.♦ Write compelling ad copy that is relevant to the selected keywords & services that resonates with the target audience.♦ Prepare Google PPC proposal and necessary recommendations as per the advertisers requirements.♦ Monitor and optimize keyword bids to ensure relevant search results and optimizing budget allocation for better ROI.♦ Conduct A/B testing and experimentation on ad variations to determine which perform better and drive higher conversions.♦ Audit landing pages and necessary recommendations to the advertisers. Quality score optimization to reduce CPC & better cost per conversions.♦ Analyze campaign performance metrics and KPI to measure success and identify areas for improvement. Monitor competitors’ search ad strategies, identifying strengths and weaknesses.♦ Run comprehensive website SEO audit and prepare strategy including UI/UX recommendations.♦ Conduct On-Page SEO audit and plan of execution.♦ Prepare Off-page SEO strategy and backlinks executions.♦ Conduct Technical SEO audit and execute necessary fixes.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:♦ Conduct comprehensive keyword research to identify high-value, relevant keywords. Analyze search volume, competition, and user intent to optimize keyword selection.♦ Optimize clients website content and structure for search engines, including meta tags, headings, and URL structures. Implement best practices for internal linking and user experience (UX).♦ Develop and execute off-page SEO strategies, including link-building campaigns.Train & guide link builders for high-quality backlinks from reputable, high DA and relevant websites.♦ Conduct regular audit to ensure website is technically sound for search engine crawlers, addressing issues like site speed, mobile-friendliness, and indexing. Implement technical fixes.♦ Collaborate with content teams to create SEO-friendly content, ensuring it aligns with keyword and user intent.♦ Develop and implement comprehensive SEO strategies tailored to the client's goals and industry trends.♦ Analyze competitor websites and strategies to identify opportunities and threats. Develop insights to enhance your own SEO strategy.♦ Prepare regular reports on SEO performance, including actionable insights and recommendations. Use data to refine strategies and improve SEO outcomes.♦ Collaborate with cross-functional teams, including marketing, content, and web development, to align SEO efforts with broader business objectives.♦ Ensure SEO practices adhere to search engine guidelines and industry best practices.♦ Lead and mentor junior members of the SEO team, providing guidance, support and knowledge transfer in their professional development.

𝐇𝐞𝐫𝐞'𝐫𝐞 𝐭𝐡𝐞 𝐩𝐫𝐢𝐦𝐚𝐫𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐨𝐟 𝐦𝐲 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐐𝐮𝐞𝐞𝐧𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥:♦ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Lead the development and execution of digital marketing strategies, ensuring they align with the clients's goals and target audience.♦ 𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Supervise and provide guidance to the digital marketing team members. This involves setting clear goals, delegating tasks, and monitoring individual and team performance.♦ 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Oversee the planning and execution of digital marketing campaigns and projects. Ensure that projects are completed on time and within budget. Coordinate with web development teams as necessary for cross-functional initiatives.♦ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Collaborate with content creators & writers to develop a content strategy that supports the overall digital marketing goals. ♦ 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Manage and optimize paid advertising campaigns, including budget allocation, keyword research, ad copywriting, & performance monitoring.♦ 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Analyze digital marketing performance data using tools like Google Analytics, GSC and DSP's. Generate regular reports that highlight key insights & recommend adjustments to improve campaign effectiveness.♦ 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Maintain open and effective communication with stakeholders, including senior management and other departments. Provide updates on digital marketing performance and progress toward goals.♦ 𝐒𝐭𝐚𝐲 𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬: Stay informed about the latest digital marketing trends, tools, and best practices. Keep the team up-to-date and adapt strategies as needed to remain competitive.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:♦ 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 & 𝐄𝐱𝐞𝐜𝐮𝐭𝐞 𝐒𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: I was responsible for creating comprehensive SEO strategies tailored to the organization's goals and target audience. ♦ 𝐄𝐱𝐞𝐜𝐮𝐭𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: I was responsible for planning and installing tracking codes on clients websites which includes GA, GSC, Google optimize and GTM. Add and create marketing tags on GTM container for conversion tracking. ♦ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐮𝐝𝐢𝐭 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I was responsible auditing and ensuring high-quality and engaging SEO-friendly content prepared for content writer.♦ 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: I was responsible to develop, monitor, and optimize campaigns on Google Ads & Facebook Ads. Oversee paid advertising campaigns, including pay-per-click (PPC) advertising on platforms like Google Ads and social media.♦ 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧𝐬: I was responsible for creating backlinks on high DA websites for clients that I used to manage. This includes local citations, directory listings, Web 2.0, profile creations, and research backlinks resources.♦ 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Responsible for analyzing and generating SEO & advertising reports for clients. Used tools like Google Analytics, Lookers Studio, Whatagraph to generate and analyze reports for clients.♦ Used to perform other several different responsibilities depending on the goals of the digital marketing department.