Ruan Barbosa Email & Phone Number

State Of Paraná, Brazil

Curitiba, Paraná, Brasil

Ecto is where I embarked on my entrepreneurial journey, and I am currently responsible for the development of products, services, and solutions within the SEO (Search Engine Optimization) domain.We operate as a marketing agency specialized in SEO, which, besides offering SEO Consulting, integrates the disciplines of:• Content Marketing to deliver useful and search engine optimized content to users.• Web Development to implement SEO improvements and get client projects off… Show more Ecto is where I embarked on my entrepreneurial journey, and I am currently responsible for the development of products, services, and solutions within the SEO (Search Engine Optimization) domain.We operate as a marketing agency specialized in SEO, which, besides offering SEO Consulting, integrates the disciplines of:• Content Marketing to deliver useful and search engine optimized content to users.• Web Development to implement SEO improvements and get client projects off the ground.• Digital Analytics to use data to track results and guide the next steps of strategies we develop with our clients.In terms of products, I contribute to developing the SEO Dashboard, exclusive to our consultancy, Ectools, aiming to provide a comprehensive view of the client's project. With our dashboard, the client and the teams responsible for implementing improvements can have an overview of the progress of activities, detailed recommendations, interact with tasks, document meetings, manage the entire content production flow, and monitor performance metrics. Show less

Curitiba, Paraná, Brasil

Locasty was the first local SEO and marketing tool in the SaaS (Software as a Service) model that I developed in my professional career. It was created with the aim of simplifying the daily management for those handling multiple locations on Google Business Profile (formerly known as Google My Business).In it, I combined over 15 years of experience in SEO and digital marketing to develop a solution that would help other marketing professionals perform daily (and often repetitive) tasks… Show more Locasty was the first local SEO and marketing tool in the SaaS (Software as a Service) model that I developed in my professional career. It was created with the aim of simplifying the daily management for those handling multiple locations on Google Business Profile (formerly known as Google My Business).In it, I combined over 15 years of experience in SEO and digital marketing to develop a solution that would help other marketing professionals perform daily (and often repetitive) tasks in a practical, scalable, and quick manner.Currently, I am working on the product development, directing new features and improving existing ones. Additionally, I am prospecting potential clients to use and become familiar with our platform, such as retail stores, franchise networks, restaurants, pharmacies, supermarkets, gyms, clothing stores, and other businesses that have multiple physical locations. Show less

Curitiba, Paraná, Brazil

I returned to the Consulta Remédios project as an SEO consultant and was later invited to work on directing the company's content strategies.This time, I was to lead a team of nearly 40 people who were immersed in the platform's content production. This involved not only the marketing and content team but also healthcare professionals such as pharmacists, doctors, nurses, and other health professionals who supplied content about medication leaflets and reviewed content for the company's… Show more I returned to the Consulta Remédios project as an SEO consultant and was later invited to work on directing the company's content strategies.This time, I was to lead a team of nearly 40 people who were immersed in the platform's content production. This involved not only the marketing and content team but also healthcare professionals such as pharmacists, doctors, nurses, and other health professionals who supplied content about medication leaflets and reviewed content for the company's projects.In addition, I was involved in setting up the studio for filming and podcasts, from acquiring the equipment to strategically defining the content that would be produced. I reported directly to the CEO and the executives of Hypera (a partner company of the group at the time). Show less

Curitiba, Paraná, Brazil

At Consulta Remédios, the largest drug marketplace in Brazil and 1st in access volume (9th in the global ranking) in the drug segment, according to SimilarWeb at the time, I had the chance to work in a niche different from what I was used to, but within an area where I had a lot of knowledge, which is the marketplace. I learned a lot about the legislation in the area and did the complete restructuring of the SEO for the company's shift to a marketplace model (which was previously a PPC… Show more At Consulta Remédios, the largest drug marketplace in Brazil and 1st in access volume (9th in the global ranking) in the drug segment, according to SimilarWeb at the time, I had the chance to work in a niche different from what I was used to, but within an area where I had a lot of knowledge, which is the marketplace. I learned a lot about the legislation in the area and did the complete restructuring of the SEO for the company's shift to a marketplace model (which was previously a PPC model).Through this experience, I saw firsthand what it's like to work with YMYL (Your Money Your Life) sites and the SEO impacts that occur with Google algorithm updates. In one of these updates, where Google made the search results more democratic and reduced the presence of results from the same company, we experienced a significant impact on organic results (which represented more than 95% of the company's website traffic). Consequently, some layoffs occurred, and mine was inevitable.However, it was this experience that gave me the courage to start my own SEO consultancy and begin a new chapter in my life! Show less

Curitiba, Paraná, Brazil

I returned to i-Cherry to coordinate a team of 10 SEO analysts serving clients such as Americanas.com, Submarino, Shoptime, Avon, Saraiva, Tecnisa, Reserva, and TIM. My role was to ensure the quality of project progress and to spread the culture of SEO among clients and partners.Additionally, I worked on-site in a project to reformulate the SEO for B2W (Americanas, Shoptime, and Submarino). This project lasted about 1 year and 3 months, and I had the opportunity to restructure the… Show more I returned to i-Cherry to coordinate a team of 10 SEO analysts serving clients such as Americanas.com, Submarino, Shoptime, Avon, Saraiva, Tecnisa, Reserva, and TIM. My role was to ensure the quality of project progress and to spread the culture of SEO among clients and partners.Additionally, I worked on-site in a project to reformulate the SEO for B2W (Americanas, Shoptime, and Submarino). This project lasted about 1 year and 3 months, and I had the opportunity to restructure the entire technical SEO part (URL structure, rules for titles, descriptions, canonicals rules, page rendering, crawl budget optimization, etc.) and also to train over 400 people from the company in a project called "We Are All SEO," which aimed to disseminate the SEO culture to other areas such as the commercial team, technology, taxonomy, product, and UX/UI. I also helped to restructure and train the internal SEO team. Show less

Curitiba, Paraná, Brazil

As an SEO Coordinator, I continued to work on improving and documenting processes for the team with the goal of enhancing the quality of the department's deliveries and automating the team's repetitive tasks. I had the experience of developing some scripts in Google Sheets for activities related to the platform migration process, such as: URL validation, extraction of title, description, and canonical data.After about 6 months as a coordinator, I was also invited to automate processes… Show more As an SEO Coordinator, I continued to work on improving and documenting processes for the team with the goal of enhancing the quality of the department's deliveries and automating the team's repetitive tasks. I had the experience of developing some scripts in Google Sheets for activities related to the platform migration process, such as: URL validation, extraction of title, description, and canonical data.After about 6 months as a coordinator, I was also invited to automate processes for other agency areas, such as Email Marketing, and to start a new data department in parallel. Show less

Curitiba, Paraná, Brazil

I worked as an SEO analyst at Bluefoot (which was later sold and became Driven.cx) and was responsible for the development of SEO projects for E-commerce clients. During my time there, I documented various SEO processes, standardized, and automated SEO reports using plugins for Excel and Google Sheets. In addition, I was constantly involved in suggesting technical SEO improvements for the platforms on which the agency developed the virtual store projects.I played a prominent role, which… Show more I worked as an SEO analyst at Bluefoot (which was later sold and became Driven.cx) and was responsible for the development of SEO projects for E-commerce clients. During my time there, I documented various SEO processes, standardized, and automated SEO reports using plugins for Excel and Google Sheets. In addition, I was constantly involved in suggesting technical SEO improvements for the platforms on which the agency developed the virtual store projects.I played a prominent role, which allowed me to grow within the company and lead the SEO department with a team of 5 analysts. Show less

São Paulo, São Paulo, Brazil

I participated in the structuring of the entire SEO for the Auto Parts Marketplace of Canal da Peça and other projects developed by the company, directly communicating with the development team to verify the feasibility of implementations, follow up and validate improvement suggestions, and propose new actions based on the performance of pre-established KPIs.

Curitiba, Paraná, Brazil

I worked as an SEO analyst at i-Cherry (an agency of the WPP group) for clients in various segments, serving clients such as Meliã, Lojas KD, and Tecnisa. It was my first exposure to medium and large accounts in SEO projects. In my second month at the company, I received an internal "highlight of the month" award for solving a technical indexing issue for two agency clients. This recognition enabled me to work in a dedicated capacity with some startups along with their technology teams to… Show more I worked as an SEO analyst at i-Cherry (an agency of the WPP group) for clients in various segments, serving clients such as Meliã, Lojas KD, and Tecnisa. It was my first exposure to medium and large accounts in SEO projects. In my second month at the company, I received an internal "highlight of the month" award for solving a technical indexing issue for two agency clients. This recognition enabled me to work in a dedicated capacity with some startups along with their technology teams to accelerate the organic growth of the projects. Show less

Curitiba, Paraná, Brazil

I managed the WordPress website for the project “Livro Recriando Histórias de São José dos Pinhais.” This book is used by the municipal education network of the city of São José dos Pinhais in the state of Paraná to teach local history to elementary school children.My tasks included assisting in the development and maintenance of the platform so that researchers from the group and history teachers could use the website as a teaching tool in their classes and research. The portal… Show more I managed the WordPress website for the project “Livro Recriando Histórias de São José dos Pinhais.” This book is used by the municipal education network of the city of São José dos Pinhais in the state of Paraná to teach local history to elementary school children.My tasks included assisting in the development and maintenance of the platform so that researchers from the group and history teachers could use the website as a teaching tool in their classes and research. The portal functioned as an extension of the book, as it was not possible to include all the works and documents collected by the local community in the book itself. Show less

Curitiba, Paraná, Brazil

I taught computer classes for the elderly at NAPI (Center for Elderly Care), a community project of PUC-PR. I taught students aged between 55 to 85 years old, many of whom had never even turned on a computer before.This was a stage in my career that I hold very dear, as it taught me to learn different ways of teaching and also to feel fulfilled in being able to facilitate these individuals' inclusion into the digital world. Often, they wanted to learn how to use social networks or Skype… Show more I taught computer classes for the elderly at NAPI (Center for Elderly Care), a community project of PUC-PR. I taught students aged between 55 to 85 years old, many of whom had never even turned on a computer before.This was a stage in my career that I hold very dear, as it taught me to learn different ways of teaching and also to feel fulfilled in being able to facilitate these individuals' inclusion into the digital world. Often, they wanted to learn how to use social networks or Skype to communicate with their children or grandchildren who were in another country. Show less

Mestrado Em Educação, Livros Didáticos Digitais

Activities and Societies: Núcleo de Pesquisa em Publicações Didáticas (NPPD) Mestre em Educação na linha de pesquisa: Culta, Escola e.

Programa De Pós-Graduação Interunidades Em Ensino De Ciências

Aluno Especial do Mestrado para realização de disciplina sobre Currículos e Livros Didáticos de Física da professora Dra. Yassuko Hosoume.

Licenciatura Em Física, Física