April Weitzel Email and Phone Number
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April Weitzel personal email
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As the Director of Business Intelligence and Data Architecture at UPMC, my role centers around transforming complex datasets into actionable insights. Our team's focus on homogenizing data sources has enabled us to create powerful visualizations that facilitate strategic decisions, directly impacting patient care across 40 hospitals.With over a decade of experience as an SEO & Internet Marketing Consultant, I've honed my competencies in marketing communications and creative direction to drive substantial digital engagement. At the heart of my mission lies a commitment to evidence-based decision-making, leveraging digital analytics to enhance marketing strategies, customer engagement, optimize lead generation, and increase ROI.
Pittsburgh Regional Transit
View- Website:
- ridePRT.org
- Employees:
- 876
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Director Of Data And Information AnalyticsPittsburgh Regional TransitPittsburgh, Pa, Us
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Seo & Internet Marketing ConsultantSeo April Llc 2007 - Present
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Director, Business Intelligence And Data ArchitectureUpmc Sep 2022 - Jun 2024Pittsburgh, Pa, UsLed the implementation and adoption of the DOMO business intelligence platform for UPMC's corporate marketing department, integrated over 60 data sources, developed dozens of dashboards, and created a data literate culture. Collaborated with cross-functional teams to enhance customer satisfaction and optimize marketing strategies for targeted audiences. Developed and implemented a campaign alignment process that improved campaign KPIs by increasing conversion rates and reducing acquisition costs. Spearheaded data governance strategies, ensuring compliance and data integrity across the organization. -
Sr Mgr, Data Architecture & AnalyticsUpmc Jun 2021 - Sep 2022Pittsburgh, Pa, UsDrove data-driven marketing campaign development by connecting paid and traditional media spend to market patient volumes and outcomes. Ensured various data sources are homogenized to create visualizations that empower strategic data decisions.
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Senior Manager, Digital Marketing AnalyticsUpmc Feb 2017 - Aug 2021Pittsburgh, Pa, UsManaged the Digital Marketing Analytics team, overseeing web analytics and large-scale reporting across 48 websites. By leading the analytics strategy, I helped the organization optimize campaign outcomes, improving ROI through real-time insights. I collaborated closely with internal stakeholders to ensure marketing efforts aligned with business goals. I also mentored and developed a team of web analytics professionals, driving a culture of data literacy and insight-driven decision-making.
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Digital Marketing StrategistDirect Energy Business Aug 2015 - Feb 2017Pittsburgh, Pa, UsCreated data-driven marketing strategies to improve customer engagement and acquisition for Direct Energy's electricity and gas offerings. Implemented personalized marketing campaigns via email, paid search, SEO and web personalization, boosting conversion rates and ensuring compliance with local utility regulations. -
Sr. Organic Marketing ManagerBuzzhoney Feb 2014 - Aug 2015Pittsburgh, Pa, UsDefining, creating and executing strategic SEO for $10B+ companies in B2C and B2B industries. Clients I was responsible for providing strategic SEO for included: Giant Eagle, UPMC, Leed's Promotional Products. -
Search Account Manager - SeoMerkle Feb 2013 - Feb 2014Columbia, Md, UsEnterprise level SEO for some of the biggest brands in the world. Clients I was responsible for providing strategic SEO for included: Office Depot, USSA and Medic Alert. -
President, Founding MemberBni - Referral Ridge May 2012 - Feb 2013BNI is an International Networking referral group for small businesses. I founded the Referral Ridge chapter, increased membership, and motivated members to meet and exceed their goals.
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Director Of MarketingElliance Dec 2005 - Jun 2007Homestead, Pennsylvania, UsPremiere SEO and Web Design company in Pittsburgh. -
Web ProducerEdmc 2004 - 2005Pittsburgh, Pa, UsArt Institutes Online -
Film & Video Production ConsultantMiramax, Disney, Sony, Etc. 1995 - 1999Worked as a location manager, location scout and production assistant on various feature films, network television productions and commercials in the Pittsburgh area.
April Weitzel Skills
April Weitzel Education Details
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University Of Pittsburgh Katz Graduate School Of BusinessMarketing -
Point Park UniversityFilm & Video Production
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Schenley High SchoolInternational Baccalaureate
Frequently Asked Questions about April Weitzel
What company does April Weitzel work for?
April Weitzel works for Pittsburgh Regional Transit
What is April Weitzel's role at the current company?
April Weitzel's current role is Director of Data and Information Analytics.
What is April Weitzel's email address?
April Weitzel's email address is ap****@****ril.com
What is April Weitzel's direct phone number?
April Weitzel's direct phone number is +141287*****
What schools did April Weitzel attend?
April Weitzel attended University Of Pittsburgh Katz Graduate School Of Business, Point Park University, Schenley High School.
What are some of April Weitzel's interests?
April Weitzel has interest in Politics.
What skills is April Weitzel known for?
April Weitzel has skills like Seo, Sem, Ppc, Online Marketing, Social Media, Digital Marketing, Marketing, Web Design, Strategy, Web Marketing, Social Media Marketing, Email Marketing.
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