Terrence Brown

Terrence Brown Email and Phone Number

Marketing and Advertising Director @ Schoenherr Roofing
Detroit, MI, US
Terrence Brown's Location
Detroit Metropolitan Area, United States, United States
Terrence Brown's Contact Details
About Terrence Brown

Visionary Marketing Leader | Digital Transformation Catalyst | Demand Gen Strategist | AI Marketing InnovatorIn my 20+ year journey as a marketing leader, I've learned that true innovation happens when you're not afraid to roll up your sleeves and get into the trenches with your team. This hands-on, ROI-focused approach has been the cornerstone of my career in driving digital transformation and pioneering AI-powered marketing strategies.As a leader who's equally comfortable crafting high-level strategies and diving deep into campaign data, I've had the privilege of:Catalyzing digital transformation initiatives that increased monthly leads by 39%Developing demand generation strategies that boosted lead-to-closed-loan ratios by 31%Mentoring over 50 marketing professionals, equipping them with cutting-edge skills in AI and data-driven marketingMy philosophy? Combine visionary leadership with a relentless focus on measurable results. Whether it's implementing AI solutions to optimize campaigns or developing traditional marketing strategies, I believe in empowering teams to innovate while keeping a laser focus on ROI.Some of our key achievements include:Driving a 400% YoY revenue increase through strategic digital transformationDelivering record-breaking sales for 4 consecutive years using innovative demand-gen tacticsPioneering AI-driven marketing strategies that revolutionized customer engagement and acquisitionBut beyond the metrics, what truly excites me is fostering a culture of continuous learning and innovation. There's nothing more rewarding than seeing a team member present a groundbreaking campaign they've developed or watching a cross-functional team solve complex challenges together.Are you passionate about pushing the boundaries of marketing through digital transformation and AI innovation? Let's connect and exchange ideas on how we can shape the future of our industry while nurturing the next generation of marketing leaders. Use #DigitalMarketingInnovation to join the conversation!Interests: #DigitalTransformation #DemandGeneration #AIMarketing #ROIFocus #LeadershipDevelopmentP.S. When I'm not in the trenches with my team or exploring the latest MarTech innovations, you'll find me hiking trails, experimenting with new recipes, or planning my next travel adventure. I believe that diverse experiences fuel creativity and drive innovation in our professional lives!

Terrence Brown's Current Company Details
Schoenherr Roofing

Schoenherr Roofing

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Marketing and Advertising Director
Detroit, MI, US
Terrence Brown Work Experience Details
  • Schoenherr Roofing
    Marketing And Advertising Director
    Schoenherr Roofing
    Detroit, Mi, Us
  • Hall Financial
    Director Of Digital Marketing
    Hall Financial Nov 2021 - Present
    Detroit Metropolitan Area, Us
  • Innovative Billboards, Llc
    Strategic Advisor
    Innovative Billboards, Llc Feb 2021 - Present
    Rochester, Michigan, Us
  • Ruru
    President, Cmo
    Ruru Jan 2021 - Dec 2021
    Gold Coast, Queensland, Au
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  • Continental: Dining • Refreshment Services • Events
    Director Of Marketing
    Continental: Dining • Refreshment Services • Events Apr 2016 - Jan 2021
    Troy, Michigan, Us
    • Oversee all marketing campaigns and strategies for all 12 Continental Brands (Market Twenty 4 Seven, Re:Fresh, Infinity and Ovation Yacht Charters, Waterview Loft, Detroit Opera House, Built and Brewed In Detroit, Forte Belanger, Co.Cuisine, Corrections, Great Mark Western, Continental Café, and Breakroom Bites).• Drove sales growth by shifting all print advertising into digital (paid search, SEO, Facebook Ads, Pinterest Ads, Snapchat Ads, Instagram Ads).• Achieved record sales numbers in 2016, 2017, 2018, and 2019.• Launched 3 mobile apps (Savorly, Ala Carte Rewards, Continental Connect); increased check averages by 22% through app implementation and marketing.• Instituted Callrail online and offline call tracking software, which allows the ROI tracking of all marketing activities that involve inbound phone calls; enabled proving/disproving the validity of certain past marketing spends to enhance profitability and ROI.• Established drip email marketing campaigns via Salesforce/Pardot.(www.continentalserves.com, www.fortebelanger.com, www.market24-7.com, www.waterviewloft.com, and www.metrodetroitvenues.com)
  • Quantum Ventures
    Director Of Marketing
    Quantum Ventures May 2013 - Apr 2016
    Auburn Hills, Michigan, Us
    • Built a an eCommerce marketing department to service all Quantum Digital brands, including Tectonics, Superlift, Mossy Oak Graphics, Ceiling Scenes, Vantage Point Window Graphics, Godfrey Group, and Chemsol; hired and developed the entire marketing department from the ground up.• Supervised a team consisting of 3 PHP developers, 1 creative director, 1 UI/UX designer, 1 project manager, 1 content manager, 1 contract wireframe designer, and 1 contract copywriter.• Drove the development of marketing strategies from concept to implementation, including paid search, SEO, affiliate, display, lead generation optimization, direct mail, sales team collateral, site design/redesign, remarketing, and mobile advertising campaigns.• Established and enforced all eCommerce marketing budgets and ROI goals.• Allocated a $60,000 monthly paid search budget across 6 different brands.• Achieved a 400% YoY increase in revenue for Superlift in first year of acquisition.• Grew Mossy Oak Graphics audience on Facebook from 7,000 likes to 220,000 in 2 years.
  • North American Bancard
    Digital Marketing Manager
    North American Bancard Jan 2011 - May 2013
    Troy, Mi, Us
    • Provided SEO keyword ranking recommendations and benchmarks.• Coached the development team on implementing SEO best practices across 10 division web properties.• Spearheaded a new link-building campaign enabling company to decrease link buying spend by 50%+.• Targeted new SIC code contact lists for email marketing purposes (InfoUSA, Hoovers, Infofree).• Evaluated different SIC codes to determine and validate profitability.• Strategized with email marketing vendors (Vidi EMI, Direct Agent, Bronto) to achieve high ROI goals.• Managed a $5M+ budget for online paid search campaigns.• Oversaw and optimized all mobile marketing activities (Tapjoy, Flurry, iAd, W3i, & AdMob).• Increased mobile downloads by over 80% YoY for mobile application PayAnywhere.
  • The Search Engine Connection
    Owner/Founder
    The Search Engine Connection Dec 2004 - Jan 2012
  • Lighting Supply
    Digital Marketing Manager
    Lighting Supply May 2006 - Jan 2011
    Ferndale, Mi, Us
    • Develop E-Commerce marketing strategies for website (www.lightingsupply.com)• Increased website revenue by 257% in 2009, Increased website traffic by 178% in 2009.• Create and Manage 25,000 keyword Google PPC campaign.• Mentor IT department on making website “search engine friendly”.• Engage visitors via remarketing/retargeting• A/B Testing for imagery, ad copy and landing pages• Create and monitor ongoing email marketing campaigns for new and existing customers.• Develop "offline" marketing opportunities to grow "online" business• Oversee Magento redesign• Eat, Sleep, Breathe online marketing
  • Tradepro Online Trading
    Online Marketing Manager / Equity Trader
    Tradepro Online Trading Mar 2001 - Dec 2004
    • Licensed stockbroker, equities and options trading • Maintain and manage firm’s marketing and sales department.• Manage firm’s SEO and PPC campaign.• Create marketing partnerships with various financial companies resulting in increased sales and account production.• Proficient in marketing “RealTick” online product to potential retail and institutional clients.• Help affiliates devise marketing plans for account generation, including creating banner ads and testing marketing software for lead generation.• Manage Options and Equity trade desk.

Terrence Brown Skills

Seo Email Marketing Sem Ppc E Commerce Link Building Analytics Web Analytics Business Development Online Marketing Marketing Local Search Digital Marketing Marketing Strategy Google Analytics Google Adwords Web Marketing Social Media Magento Financial Markets Blogging Advertising Social Media Marketing Lead Generation Online Advertising Ecommerce Equity Trading Landing Page Optimization Conversion Optimization Display Advertising Social Networking Copywriting Mobile Marketing Public Relations Strategic Partnerships Leadership Search Engine Optimization Search Engine Marketing Survey Monkey Options Strategies Strategic Planning Integrated Marketing

Terrence Brown Education Details

  • Central Michigan University
    Central Michigan University
  • Jamestown Business College
    Jamestown Business College

Frequently Asked Questions about Terrence Brown

What company does Terrence Brown work for?

Terrence Brown works for Schoenherr Roofing

What is Terrence Brown's role at the current company?

Terrence Brown's current role is Marketing and Advertising Director.

What is Terrence Brown's email address?

Terrence Brown's email address is t.****@****ves.com

What is Terrence Brown's direct phone number?

Terrence Brown's direct phone number is +124832*****

What schools did Terrence Brown attend?

Terrence Brown attended Central Michigan University, Jamestown Business College.

What are some of Terrence Brown's interests?

Terrence Brown has interest in Any Type Of Online Marketing, Sem, Seo.

What skills is Terrence Brown known for?

Terrence Brown has skills like Seo, Email Marketing, Sem, Ppc, E Commerce, Link Building, Analytics, Web Analytics, Business Development, Online Marketing, Marketing, Local Search.

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