- Led international content creation, overseeing US and global teams to produce diverse content types.- Managed a network of freelancers for scalable content production across various formats.- Utilized keyword research, competitive analysis, and content gap strategies for topic relevancy.- Executed comprehensive content plans, including 2,000+ reviews and 300+ blog articles.- Developed eBooks, content hubs, guides, and both onsite/offsite content for SEO and inbound marketing.- Implemented gated content strategies to boost email sign-ups and affiliate marketing efforts.- Orchestrated an email drip campaign to enhance affiliate marketing results.- Contributed to Great.com's growth from zero to over 15,000 monthly visitors through strategic content and SEO.

- Cash-flow positive within 6 months and 150% year-over-year growth rate from 2022-2023.- Built strong relationships with freelancers, overseas manufacturers, wholesalers, and customers to improve efficiency and satisfaction.- Implemented advanced inventory planning and forecasting to optimize stock levels.- Launched a successful Shopify storefront, attracting over 2,100 monthly visitors through SEO and targeted marketing.

- Developed over 12 custom websites for local businesses, enhancing their online presence and engagement through comprehensive web copy and visual assets.- Led digital marketing strategy development and implementation, focusing on SEO, PPC, and SEM campaigns, significantly improving visibility and customer acquisition for small, local businesses.- Established a reputation as a freelance writer, contributing insightful articles in business, finance, and leadership on sites like Simpplr, Lendio, GoDaddy, Microsoft, Entrepreneur, The Balance, and Score.org.

- Optimized and expanded over 1,500 eCommerce listings on platforms like Shopify, Amazon, Walmart, and Etsy.- Directed on-site and off-site marketing strategies to enhance brand engagement and visibility.- Developed a sophisticated internal reporting system for efficient forecasting and management of product listings.- Managed freelance designers in the ideation and development of new product designs.- Helped strategize, manage, and execute earned and owned media projects across email, social media, and affiliate channels.- Managed diverse digital advertising campaigns across Google Ads, Facebook Ads, Etsy Ads, and Amazon Ads, focusing on creative asset development and performance optimization.- Led strategic projects and devised systems to streamline the business including a DTG partnership, product upload tool, marketplace expansion, and MCF integration.

- Built relationships with over 100 top sites like Entrepreneur.com, securing article placements that enhanced brand visibility.- Developed a content strategy for CopyPress, increasing organic traffic by 525% in under two years.- Led successful marketing campaigns for renowned brands such as Uber and FlipKey, achieving high engagement.- Directed PR outreach for Super Deluxe's YouTube channel, gaining 15,000 social shares and major media coverage.- Promoted to a managerial role, leading over 15 employees and demonstrating effective leadership.- Overhauled CopyPress' onboarding process, doubling usable inventory, showcasing operational efficiency.

As a curator and branding specialist my job is to first, become acclimated with the vertical that the website is within. Once I understand the specific target market, I then search for timely and relevant content that not only matches the voice of the brand, but also resonates with the targeted audience. Once I find the relevant content, I then write summaries of the content and develop engaging titles to entice users to read the piece. After the content is published on the site, I then promote the post using various social media outlets.

Company development, web site traffic growth, and advertising initiatives. Improving current client relationships through fluid communication. Designing and implementing Public Relation activities and materials. Handling all of the in-house marketing materials, including radio, video, and tangible creative.

Member of the Atlantic Sun All-Academic TeamLeader of several youth training camps/ events