Daisy Sachdeva Popli Email & Phone Number

India

Coordinate and conduct training sessions of students and business professionals.Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Design, build and maintain our social media presence.Measure and report performance of all digital marketing campaigns, assess against goals(ROI and KPIs)Identify trends and insights, and optimise spend and performance based on the insights Brainstorm new and creative growth strategies.Plan, execute and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimise user experienceUtilise strong analytical ability to everyone end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimise user funnel.Manage and coordinate with marketing team to implement effective strategies for sales improvement.

Karnal Area, India

• Social media optimization, branding and viral marketing of Projects.• SEO strategy and implementation to manage individual SEO campaigns.• ON_PAGE/OFF_PAGE optimization; improving site structure, page construction, content, Keyword lists, and SEO copywriting.• Research and develop keyword target lists and establish page level distribution.• Ensured blog was regularly updated with photos and pre-launch news and that the author became active in relevant online communities.• Implemented site-wide dynamic page title tags, Meta tags and on-page optimization (e.g. Relevant alt text for all images).• Ensured navigation structure was accessible to search engines.`• Responsible for designing, implementing, maintaining and upgrading the company's website.• Competition analysis of tourism and new techniques followed on web.

Ludhiana Area, India

• Managing end to end finalization i.e. Registration, Catalog management, inventory control, orders fulfillment, Team management, supply chain management, customer support, payment reconciliation, returns reconciliation, sales planning and promotion.• Responsible for Sale from various categories under Marketplace, SOR (Sale or Return).• Handling multiple functions like vendor Management & Operations. Raising PI.• Has been working with various vendors who are working in market place model. • Continuously monitoring, evaluating and improving vendor performance.• Negotiating margin with vendors and terms of our products.• Reviewing all contracts/agreements to achieve best price purchasing.• Preparing & processing requisitions, purchase orders & invoices.• Maintaining records of supplier contracts, agreements, goods ordered received• Managing vendor relationships and building effective supply chain partnerships.• Accomplished experience of Operations and Customer service.• Inventory Management & Control, Warehousing [Flipkart, Ebay, Snapdeal, Amazon, Paytm, Myntra, Jabong, Fashionara, Yepme, askmebazaar, indiatimes, rediff, shopclues, limeroad ETC.].• Responsible for Dispatch the Product properly.• Responsible for designing, implementing, maintaining and upgrading the company's ecommerce website.• Ensure the E- commerce website is user friendly and keep in contact with the needs and expectations of the website visitor in order to create a positive shopping experience.• Managing social media tools and technologies, creating and implementing successful social media programs. Keep up to date with constantly evolving technologies in online social networking and effectively driving brand awareness, engagement and traffic to social media pages

Ludhiana Area, India

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.• Forecast and track marketing and sales trends, analyzing collected data.• Seek and provide information to help company determine their position in the market place.• Measure the effectiveness of marketing, advertising, and communications programs and strategies.• Attend the staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services and newly developed products.• Monitor industry statistics and follow trends in trade literature.• Devise & evaluate methods and procedures for collecting data online and arrange to obtain existing data.• Handling website project of Company’s all websites including the following:www.eastmanautotyres.com (segment dealing in different kind of tyres)www.jrsscaffolds.com (segment dealing in scaffolding and formwork accessories)www.eastmanbikes.com (segment dealing in European market for bicycles)www.jrsfarmparts.com (segment dealing in Farm equipments and Tractor parts)www.eastmanglobal.com (segment dealing in Indian and China bicycles and spare parts)www.addoindiabicycle.com (segment offering bicycle and spare parts in India)• Handling of websites by adopting multi-lingual research strategy, product mapping through reputed trade B2B platforms like Indiamart, Alibaba etc.

Ludhiana Area, India

• Managed team of Link Builders,SEO & Content Writers• Online Media Planning• Project Management & Optimizing Revenue Channels• Web Marketing & Business Development• Monetizing Websites via online advertising• Search Engine Optimisation• Managing & Marketing forums communities.

Ludhiana Area, India

Specialties:• Leading SEO Projects.• Internet Marketing - Affiliate Marketing.• Cross-functional team handling -Senior Profiles Recruitment.• Meeting Board Vision - Monthly Target Setting & Achievement.• Conventional SEO, SMO.- Measuring Business or product feasibility- Market & competitor's research for promoting business models.- Achieving high organic rankings in search engine through proven market tactics.- Evaluating Google Analytics & implementing best practices.• Keyword selection and Link building capabilities.• Excellent article writing skills.• Leading SMO Campaigns• Internal Project Management System• Team Management.• Presentations & Performance Reporting

Ludhiana Area, India

Worked as Executive - SEO

Diploma In Web Designing, Web/Multimedia Management And Webmaster, A

Bachelor Of Commerce (B.Com.), Commerce

Business/Commerce, General