Christos Passas Email & Phone Number

Athens, Attiki, Greece

In addition to my role as Digital Business Unit Director at Curious Ahead & V+O Group, I am also the Head of Artificial Intelligence, leading AI Strategy & Integration for both our clients and our organization.I oversee a team of AI specialists to strategically incorporate artificial intelligence solutions across all levels of business operations. I conceptualize and implement strategies that enable us and our clients to seamlessly integrate and leverage artificial intelligence to drive innovation, efficiency, and customer satisfaction. Specifically, my focus is on integrating AI technologies into business processes, products, services, and enhancing customer experiences, while maintaining compliance with legal and industry standards in AI development and deployment.By conducting business process analysis, I identify areas where Artificial Iintelligence can optimize tasks or add significant value. This involves working closely with cross-functional teams and departments, including marketing, sales, IT, and customer service, as well as with C-level executives, in order to understand their vision, organizational goals, needs, and problems, ensuring that AI initiatives are seamlessly integrated into the core of their company.My fields of expertise related to my role include: AI Strategy & Integration | Business Process Analysis | Emerging Technology Integration | Digital Transformation | Innovation Management | Efficiency Optimization | Cross-functional Leadership | Customer Experience Enhancement | Digital Strategy | Strategic Planning | C-Level Executive Communication | Growth Marketing | and Online Reputation Management.

Athens, Attiki, Greece

As the Digital Business Unit Director at V+O Group, I lead a team that is dedicated to delivering comprehensive and dynamic digital strategies for the organizations we serve. We specialize in implementing holistic online strategies and solutions that integrate proven methodologies into all aspects of marketing communication and the entire customer journey. Our approach involves conducting full-funnel testing and experimentation across owned assets and diverse digital touchpoints. By leveraging our expertise, we help the companies we work with optimize their online presence and drive meaningful results.While we further evolve, we are expanding our services in various digital directions, surpassing our clients' expectations by providing them with a more comprehensive and dynamic strategic approach.We intersect marketing, technology and psychology in order to help companies, organizations, businessmen and entrepreneurs to positively influence their audience, persuade them and earn their trust, through the improvement of their communication and the excelling of their products, services & online presence.We audit the online presence of the businesses we support to spot and fix problematic areas, understand and evaluate formerly applied strategies, and uncover untapped growth opportunities.We combine a strategic blend of digital marketing services and artificial intelligence with a mixture of online reputation management, search results optimization, and emerging digital consumer intelligence support through social listening and natural language processing (NLP) to gather audience insights and measure the impact of online conversations.As the Business Unit Director of Digital and the Head of the Department, I manage key accounts, including Hellenic Telecommunications Organization S.A. (OTE), Aegean Airlines, Coca-Cola HBC, LAMDA Development S.A., Hellenic Train, MYTILINEOS, Hellas Gold S.A., Hellenic Bank Association (HBA), Olympia Group, and many others.

Athens, Greece

As the Head of the Online Reputation Management and the Search Engine Optimization processes of V+O Group & Curious Ahead, I provided my clients a mixture of digital strategies and marketing automations in order to give them a deeper vision, and help them improve experiences mainly through brand storytelling, online reputation management and SEO. The applied digital marketing, data analysis and data optimization services, aided their marketing decisions and helped them protect their brand integrity, achieve a noticeable increase in their brand awareness, a competitive advantage in their niche, top search engine rankings and growth.As the Head of the Department, I handled numerous key account clients among others Aegean Airlines, Coca-Cola 3E, Olympia Group, Lamda Development, Mytilineos Group, Hellas Gold, Hellenic Bank Association, OTE and more.

Agia Paraskevi, Attiki, Greece

From February 2018 to June 2020, I had the pleasure and honor of serving as the Head of Digital at Ant1 MediaLab, as well as a Lecturer in Search Engine Optimization (SEO), Digital Marketing Strategy & Online Reputation Management.ANT1 Media Lab | https://ant1medialab.gr

Http://Lionbridge.Com

While concurrently managing my own sole proprietorship, I partnered with Lionbridge in Greece as a white-label SEO provider from August 2012 to November 2015. During this period, I actively collaborated to enhance the company's search engine optimization services, working on projects such as those for LG Hellas and Discover Greece. Lionbridge cultivates strong relationships with the world's leading brands, enabling them to foster deeper connections with their customers. The company thrives on the collaboration between its dedicated workforce and state-of-the-art technology, leveraging both human empathy and machine intelligence to deliver culturally immersive experiences.With a presence in 250 markets, Lionbridge boasts extensive expertise across various industries, including Technology, Banking & Finance, Travel & Hospitality, and Automotive. With over 4,000 active projects and a client base of 2,100 global customers, such as 3M, Adobe, Apple, Audi, Bayer, BlackRock, BMW, Cisco, Credit Suisse, Dell, Facebook, eBay, HP, JPMorgan, Microsoft, Nike, Samsung, Sony, TripAdvisor, and Volkswagen.Lionbridge | https://www.lionbridge.com

Khalándrion, Attiki, Greece

For nearly 5 years, I owned and operated a sole proprietorship company that served as a full-service digital marketing agency. During this time, I provided a wide range of digital marketing services to clients, including: Search Engine Optimization (SEO): I developed and implemented effective strategies to improve clients' organic search rankings on Google. Online Reputation Management (ORM): I utilized various techniques to monitor, manage, and enhance clients' online reputation, ensuring a positive brand image. Search Engine Marketing (SEM): I created targeted advertising campaigns on search engines, such as Google Ads, to drive relevant traffic and increase visibility. Social Media Marketing (SMM): I leveraged social media platforms to create engaging campaigns, build brand presence, and foster meaningful connections with the target audience. Website Design: I designed and developed visually appealing and user-friendly websites that effectively showcased clients' brands and offerings. Email Marketing: I crafted impactful email campaigns to engage customers, promote products or services, and drive conversions.These services were delivered with a focus on providing tailored and results-driven solutions that aligned with clients' objectives. My expertise in these areas allowed me to effectively meet clients' digital marketing needs and drive their online success.Upon joining forces with V+O Group, I brought this comprehensive range of digital marketing services to further enhance their capabilities. Collaborating with the team, I played a pivotal role in developing and executing successful campaigns that delivered exceptional results for our clients.I take great pride in my role in creating, shaping and growing the ORM & SEO division at V+O Group, and I remain dedicated to staying at the forefront of the ever-evolving digital marketing landscape to continue delivering outstanding outcomes.

In 1999, I began my digital marketing journey as a self-employed marketer. During this time, I developed and successfully sold my first website, marking the start of my professional voyage. In those early days, I focused on website creation using Notepad as my HTML editor. I still remember transitioning to Adobe Dreamweaver later on and how significant of a step forward it was!As the digital landscape evolved, the need for digital marketing emerged, driven by the essential practice of link exchanges, which laid the foundation for what was to come. When Google became a widely used search engine, standing out among numerous search results became a challenge. That is when I pivoted towards search engine optimization (SEO). By 2006, SEO had become my primary source of income as I diligently helped websites attain prominent positions in Google's rankings. In 2010, my expertise had matured to the point where I authored a comprehensive book on SEO. This guide illuminated the path to securing top positions in the search engine rankings of Google and Microsoft Bing.During this period, it was obvious to me that high rankings alone weren't enough; managing online reputation was equally critical, so I've embraced change and I transitioned from website development to SEO and reputation management.