박설희 Seol Park

박설희 Seol Park Email and Phone Number

Head of Brand Management @ LG Corp.
Seoul, KR
박설희 Seol Park's Location
Seoul, South Korea, Korea, Republic of
박설희 Seol Park's Contact Details

박설희 Seol Park work email

박설희 Seol Park personal email

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About 박설희 Seol Park

Brand management leader whose 20+ year career began with Landor Associates (a WPP company) and expanded to encompass experience with global brands such as Microsoft Windows, Chevron, Swire Properties, and Blue Moon Beer.Currently heading up the strategy and promotion of the "LG" master brand as it applies across nine business subsidiaries spanning consumer electronics, telecommunications, chemicals and material science, A.I. research, and energy solutions. Leading, from conception to execution, advertising, promotions/sponsorships, and branded environments. Recent projects include the "LG Guggenheim Art and Technology Initiative" global partnership and the visioning of the LG group global HQ.Actively contributing to the international discourse around branding, creative, and strategic design, serving as:- Board member, Korea Advertising Society- Adjunct faculty member, Sotheby's Institute of Art New York- Lecturer, keynote speaker, and panelist at various international creative conferences and festivals, including most recently the Cannes Lions Seoul (2024), Harvard Undergraduates in Asia Conference (2024), and Global Design Seminar in Seoul Design Festival (2024), to name a few.(주)LG 브랜드담당 박설희 수석전문위원은 기업브랜드 매니지먼트 부문에서 국내외로 독보적인 경력을 보유한 Creative Executive 이자 국제 예술계 인사이더다. 브랜드 전략, 브랜드 디자인, 브랜드경험과 문화 인게이지먼트 분야에서 마이크로소프트, 인텔, 쉐브론, 스와이어 등의 글로벌 기업들과의 20여년의 인터내셔널 커리어를 거치며, 기업브랜드 커뮤니케이션의 진중함과 경험을 중시하는 21세기 컨수머 사이의 gap을 다루는 전략적 역할을 수행해 왔다. 현재 LG 그룹에서 LG마스터브랜드의 전략, 프로모션, 광고, 헤리티지 매니지먼트, 환경브랜딩을 총괄한다.하버드 대학 학부과정, 뉴욕의 소더비 인스티튜트, 서울대학교 MBA과정, 노스이스턴 대학 인터랙션 디자인 대학원 과정, 이화여자대학교 강단에 섰으며, 현재 뉴욕 소더비 인스티튜트 겸임교수 및 한국광고학회 이사직을 겸하고 있다.

박설희 Seol Park's Current Company Details
LG Corp.

Lg Corp.

View
Head of Brand Management
Seoul, KR
Website:
lgcorp.com
Employees:
292
박설희 Seol Park Work Experience Details
  • Lg Corp.
    Head Of Brand Management
    Lg Corp.
    Seoul, Kr

박설희 Seol Park Skills

Art Brand Development Fine Art Marketing Communications Digital Marketing Marketing Museums Contemporary Art Strategy Brand Management Brand Architecture Crm Art Exhibitions User Experience New Business Development Blogging Branding And Identity Client Development Start Ups Corporate Identity Art Marketing Market Research Creative Direction Art Direction Online Advertising Online Lead Generation Business Development Technology Branding

Frequently Asked Questions about 박설희 Seol Park

What company does 박설희 Seol Park work for?

박설희 Seol Park works for Lg Corp.

What is 박설희 Seol Park's role at the current company?

박설희 Seol Park's current role is Head of Brand Management.

What is 박설희 Seol Park's email address?

박설희 Seol Park's email address is se****@****art.com

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What skills is 박설희 Seol Park known for?

박설희 Seol Park has skills like Art, Brand Development, Fine Art, Marketing Communications, Digital Marketing, Marketing, Museums, Contemporary Art, Strategy, Brand Management, Brand Architecture, Crm.

Who are 박설희 Seol Park's colleagues?

박설희 Seol Park's colleagues are Rahul Tripathi, Yoon Buuung, Chanwoo Kim, 한지윤, Jindal Karnal, Shikha Kumari, L. Atayew.

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