Seong In Kim Email & Phone Number

Incheon, South Korea

Seoul, South Korea

Seoul

Jung-Gu, Seoul, Korea

- Lead a team of 4 media planners and oversee / supervise all aspects of media planning for online and offline - Lead annual media reviews and campaign media reviews to identify what to stop, continue, and start- Lead annual media planning and campaign media planning to set media objectives, strategies, role of media touchpoints, the priority of the touchpoints, and sufficiency guideline for each touch point- Manage to achieve the planned goal in collaboration with the buying team and digital team

Gangnam-Gu, Seoul, Korea

- Led a team of 4 media planners for communication planning of SK-II, Febreze, and Duracell - Led market review, brand reviews, annual strategy & plans and initiative strategy & plans - Worked closely with regional team based in Singapore, internal digital planning & buying teams, external agencies to provide the client with the best service & plans- Had regular dialogue with other senior managers in P&G Team in Mediacom to exchange ideas and issues to encourage greater inter team communication- Developed a new communication model for SK-II in collaboration with the brand team- Proactively proposed communication target expansion and provided media strategy and tactics for the new target segment for Febreze- Built on-going base communication strategies beyond initiative / campaign plans

Tokyo, Japan

- Served as the primary liaison among brand teams, internal teams, and external partners- Conducted annual reviews and initiative reviews in cooperation with the internal teams to identify working elements and opportunity area for the brands and to provide guidelines for the next year planning- Provided annual plans and initiative plans to define media objectives, strategies, role of touch points, planning principles and guideline with the best media choices and rationales- Delivered monthly reports to assess brand health by interpreting the trend of awareness scores and brand equity scores and providing the working element and opportunity area for multi brands

Gangnam-Gu, Seoul, Korea

- Acted as liaison among clients, vendors and other partners to execute campaigns effectively and efficiently- Built holistic communication strategies by collaborating with clients and external agencies to identify consumer insights and to connect with target consumers- Initiated and executed campaigns on schedule and within budget- Delivered regular report on competitive media activities and analysis

Jung-Gu, Seoul, Korea

- Recommended the best possible use of various touch points, set monthly media goal by brand, and managed to achieve monthly goal for multi brands- Initiated and executed campaigns on schedule and within budget- Prepared monthly postbuy report and competitive report of media activities

Jung-Gu, Seoul, Korea

- Prepared monthly competitive reports- Monitored competitors' media activities