• Formulated a comprehensive mid-to-long-term strategic plan through case studies and research• Delved into brands renowned for their stable brand architecture to understand the intricate relationship between the mother brand and its sub-brands, serving as a benchmark for our strategy• Conducted an extensive analysis of the brand personality of PUBG: Battlegrounds to realign the ideology and identity of the sub-brand, PUBG Esports, with that of the mother brand while also cultivating a distinctiveness that sets it apart within the brand ecosystem

• Managed the overall operation of the PUBG Esports Global Partner Team Program, which entails extensive communication with organizations—referred to as partners—and event organizers, along with fostering player engagement• Researched other esports and sports league structure for annual tournament schedule planning • Reviewed tournament participation agreements for global tournaments and licensing agreements for third party organizing events• Planned and operated on-site fan meet-up events for offline global tournaments in collaboration with event managing partners and local offices to ensure smooth operations