Sarah Ortega, Cdmp, Pcm Email & Phone Number

Harrisburg, Pennsylvania, United States

Harrisburg, Pennsylvania Area

- Created cohesive digital and print marketing campaigns for targeted segments, including marketing automation and advertising.- Improved lead scoring systems and developed Salesforce reporting and dashboards.- Achieved and maintained email marketing reputation with consistent monthly averages of 25%+ open rate, 15%+ CTR, and .02% opt out) based on data analysis, split testing, and email marketing best practices.- Collaborated on creation and implementation of brand divisions and collateral based on target markets.- Led a team of 2 employees in digital marketing efforts and website maintenance.- Co-developed and initiated short- and long-term planning processes for marketing strategies.- Co-organized, and helped lead decision making for annual events serving 375+ attendees from start-to-finish.- Created content and strategies for social media (including Facebook, Twitter, and LinkedIn).- Lead on identifying requirements for webinar platforms. Evaluated platforms and subsequently successfully executed the implementation of the new platform (ON24).- Restructured digital event strategy to drive registration and engagement, including staff training, speaker best practices, timing, and event advertising.- Setup new rules for information design and website layout for ease of use.- Enhanced video presence through the use of YouTube live, Facebook live, ON24 and different show formats.- Established marketing project tracking systems.- Liased with vendors for events and marketing needs.

Harrisburg, Pa

- Created packaging, branding and identity, P.O.P., large-scale graphics, and web graphics.- Successes include designing and implementing a digital resource center for business owners, designing ice cream packaging, and developing the Holiday's with Hershey's product line and collateral.

Lititz, Pa

- Led design for The Discovery® Channel's "Earth Book". Developed page layouts, graphics, and photography. The book was published by Discovery® with the DVD "Green: The Next Red, White, and Blue" and sold out over 10,000 copies.