Si Yun Seo Email & Phone Number

Overseeing the operations team at Sqkii, comprising general operations, project management, copywriting, marketing, community management, and customer support

• Oversaw the communications team at Sqkii, including copywriting, marketing, community management, and customer support
• Led copywriting for signature hunts and customised games, including #HuntTheMouse — Safe Distancing Edition, Eevee Adventure Missions, and The Magnum Pleasure Auction
• Led the conceptualisation and execution of social media marketing campaigns on Facebook, Instagram, and TikTok to capture the casual crowd

Singapore

• Led the planning and execution of six virtual treasure hunts #HuntFromHome
• Led copywriting for customised games including #GrabRewardsville and #HuntYourZodiac 2021
• Developed guide for social media community management and kick-started development of Sqkii’s brand book
• Oversaw planning of four TikTok #30secHunt campaigns by copywriter interns, with the highest video view count surpassing 200,000

Singapore

• Produced marketing collaterals and product photos for store launch on Shopee, supervising photo enhancement process by freelance photo editor
• Coordinated logistics and prepared listings for online store launch
• Managed orders and customer enquiries efficiently to maintain excellent store ratings

Singapore

• Proofread and optimised content for more than 50 pages, creating clear and compelling copy to promote travel activities and products
• Liaised directly with travel operators from Vietnam and Malaysia to ensure content accuracy

Singapore

• Planned and executed a risk communication campaign to increase adoption of fire extinguishers amongst Singapore households as part of my final-year project
• Leveraged on Facebook advertising and Virtual Reality technology to effectively deliver campaign messages
• Reached 821,831 members of the public with modest budget of $4,650 and achieved significant 23.3% increase of fire extinguisher ownership amongst target audience
• Led data analysis for pretest-posttest control group design using IBM SPSS Statistics
• Managed and documented campaign expenditure as team treasurer

Singapore

• Conceptualised engaging key visuals, stage designs, and interactive photo opportunities for Facebook and Instagram events
• Led creative direction for projects including Insta Commerce Day in Japan and Facebook Laju Digital 2019 in Indonesia, multitasking across various projects and liaising closely with project teams and clients to refine.
• Provided copywriting for internal eDMs, recruitment advertisements, and project collaterals
• Produced promotional video storyboard for IMDA's SG:DigitalWonderland 2019 and worked closely with external videographers onsite to interview event attendees
• Coordinated company donation drive for International Women’s Day 2019 and planned recreational activities for employees as part of an ad-hoc committee

Singapore

• Commended for outstanding customer service in mystery shopping audit
• Maintained positive attitude and multi-tasked efficiently during high-traffic periods
• Guided new crew members through store operations
• Managed till and reported daily store earnings

Singapore

• Worked closely with social media team in content creation, copywriting, and community management for accounts including Canon Singapore and Transit Link
• Prepared monthly social media reports and competitor reviews with account executives using Sprout Social and Facebook Analytics
• Produced copywriting for social media channels of in-house project "fifty-two", resulted in an organically viral campaign with over 1,200 shares, reaching more than 100,000 people
• Liaised with vendors and partners in production and sale of "fifty-two" playing cards

Bachelor'S Degree, Communication Studies With Minor In Psychology, Honours (Highest Distinction)

Activities and Societies: MJ Hip Hop Dance Club (Sep 2016 - Apr 2020), Hall of Residence 8 Dance Crew (Jul 2018 - Feb 2020) Modules.

International Student Exchange Programme, Communication And Media Studies

Completed a five-month study abroad programme with the University of Hertfordshire in England, in the areas of Humanities and Business.

Gce A-Level (Integrated Programme), 87.5/90 Points

Activities and Societies: Senior High Dance Society, National Police Cadet Corps AAA/C with A in General Paper and Project Work A2 in GCE.