Heading up the Paid Search and SEO delivery teams' growth, delivery, and operations.Oversee the team, operations, and delivery of Growth Marketing channels: SEO and Paid Media services at Propellic.Developed complete operational documentation from initial onboarding through renewal for Paid Media services.Developed new team member onboarding and training process for Paid Media.Developed a by-department and by-division performance dashboard for SEO, Paid Media, and Growth Marketing, measuring important KPIs from capacity to margins to retention to forecasting, and more.Maintained a >97% campaign retention rate.Developed a custom Paid Media performance forecasting tool.

Oversee the team, operations and delivery of SEO services at Propellic.Launched a data-driven integration of AI into Content Outline development, maintaining quality while reducing both time and external costs.Maintained a >98% campaign retention rate.Maintained department margins at >55%Developed 1-step dashboards to provide key insights from top data sources: ahrefs, Google Search Console, and Google Trends.Created a complete EOY review process that was deployed across the entire organization.Developed an effective Organic Performance Forecasting tool.Created and maintained department client and personnel data and bandwidth via a custom internal dashboard.Developed clear career pathing with updated role descriptions and criteria & milestones for advancement.Expanded on new hire onboarding and training.Created and maintained ongoing client health measurements.Produced documentation and guidelines for numerous aspects of the organization.Developed SEO service sales materials, templates and procedures.

Lead the talented and multifaceted SEO team at GR0!- Lead the SEO and Analyst teams- Collaborate cross-channel on SEO delivery with Content, Performance PR, and Dev- Collaborate with Sales on SEO product and capabilities, scoping, and onboarding- Manage SEO team growth and onboarding in collaboration with recruitment team and Learning & Development- Oversee and execute the development of SEO team operations, in collaboration with Operations- Promote overall client success in collaboration with Client Success team

Lead and mentor a cross-functional team of 7 Senior SEO Managers, Associate SEO Directors, and Developers on career goals, personal goals, enterprise client service execution support, and internal team performance goals.Enterprise client service execution and support on QuickBooksLead the SEO Development and Search Compliance teams.Work directly with Engineering and Product teams on go-to-market tool development and deployment.Provide executive support for client facing teams, including working with vendors or partners, clients, and others on feedback, contractual matters or billing.Develop and oversee the development of SEO deliverables, reporting, strategies, internal tools, data structures, tool or API maintenance and processes. Develop new internal tools with Python, Javascript, Google AppScript, and SQL; experience in several development environments, including Jupyter Notebook, Google Colabs, BigQuery and Google Cloud products.Support Sales and other internal teams on new enterprise client opportunities, including audits, RFPs, deliverables and scoping.Continued growth and refinement of SEO Dev, SEO Migrations, and International SEO initiatives.

Manage SEO campaigns for enterprise clients, earning finalist positions in major 2019 and 2020 SEO industry awards.Lead and mentor a team of 7 Senior SEO Managers, SEO Managers, SEO Coordinators, and SEO Developers on career goals, personal goals, service execution, and internal team performance goals.Lead the SEO Development, Conversion Rate Optimization and Search Compliance teams.Oversaw the development and refinement of Front End development deliverables for SEO, creating a new and fast-growing subdivision within SEO.Oversaw the creation and execution of new International SEO theory, deliverables, and training.Refined the scoping and execution processes for SEO migration deliverables, eliminating poor outcomes, improving efficiency and revenue.Provide executive support for client facing teams, including working with vendors or partners, clients, and others on feedback, contractual matters or billing.Develop and oversee the development of SEO deliverables, reporting, strategies, internal tools, data structures, tool or API maintenance and processes. Develop new internal tools with Javascript and Google AppScript; experience in several development environments, including Google App Script.Support the sales team and other internal teams on new enterprise client opportunities, including audits and RFPs, or complex scoping needs regarding SEO Migrations or International SEO.

• Managed SEO channel campaigns for fortune 500 e-commerce and B2B websites, including brands like Lenovo, Dickies, and Hibbett Sports• Conduct daily & bi-weekly client communications over phone, skype, & email• Outline & present weekly, monthly & quarterly client performance reports• Create, execute & oversee organic strategy in coordination with Wpromote internal & client’s digital marketing channels.• Conduct interviews & new-hire training on technical SEO topics.• Support SEO department through development of new deliverables, tools, and documentation.• Mentor junior managers & assist with personal skill growth and professional development.• Record & report on bi-weekly & as-needed check-ins with junior managers.

• Managed SEO channel campaigns for fortune 500 e-commerce and B2B websites• Conduct daily & bi-weekly client communications over phone, skype, & email• Outline & present weekly, monthly & quarterly client performance reports• Create, execute & oversee organic strategy in coordination with Wpromote internal & client’s digital marketing channels.

- Initial website SEO audits, ongoing analysis and diagnostics - Content marketing strategy and targeting - Link building research, methods for link builders - On-page content and template optimization, content editing, new content build outs - Monthly performance reports and goals

- CMS template customization, integration, and installation- Front-end and back-end web development including new feature creation- Site-wide SEO strategy & implementation- AdWords campaign management- Initial Local and Social Media account setup.- Website performance tracking using Google Analytics, Webmaster Tools, AHREFS, and AuthorityLabs

- Tracking website performance with Google Analytics, AuthorityLabs, AHREFS, and a variety of search ranking and call tracking software- On-page SEO updates, and oversight of projects completed by other team members- Development of yearly client marketing plans- Client communications regarding upcoming/ongoing/completed work and performance updates- Inter-departmental coordination of SEO, copywriting, and social media projects

- Custom website design & front-end development- CMS template customization and installation- Shopping cart software customization and implementation- Custom back-end configuration & new feature creation

-Primarily responsible for post-design built-out of client websites-Slice and code raw designs into HTML-Initial META tags and SEO-Integrate custom designs with CMS software