• Planning & Executing various performance marketing campaigns : Google Ads (GDN + Search ads), Meta Ads, Youtube Ads, DV360 • Managing & expanding new partnership opportunities in Fintech area for efficient lead generation• Leading marketing campaigns across different channels & stakeholders strategically• Building & Implementing branding communication strategy across different channels

• Managing social media operation and producing social media content, including product launches, brand events for establishing brand awareness in the local market. • Setting up the branded social media account and managing content planning.• Executing paid advertisement and tracking its performance for growth. The Gang is a publishing company, focusing on the literature & humanities genre. Our job is to make often unheard and unhighlighted stories heard by introducing new figures in the field of Korean literature. With more than 25 years of history, we aim to continue the mission of publishing books in diversity.

• Major in Marketing, Minor in Venturing & Creativity • ITP 2020 (*Information Technology Program) as a student consultant for analyzing and designing the Otaniemi campus' user experience in close cooperation with ACRE & Aalto ITS. • DBMC 2020 (*Digital Business Master Class) on a business project with FINAVIA: Modeling NEW (M)ROI metrics for the Finavia's internal digital transformation process.

• Product developer & marketer, orchestrating entire process for product concept development to production and marketing campaign with various stakeholders• Successfully launched 2 product lines during 4 months at the beginning of brand renewal phase

• Product marketing: Strategizing 360 launch plans, including digital/media campaigns, retail promotions & contents creation based on strategic planning. • Performance marketing: Tracking & analyzing sales data, marketing metrics (e.g. ROAS) for over + 20K active monthly nationwide customers. • CRM marketing: Establishing 3 customer loyalty programs based on customer data analysis for building higher brand engagement and implementing the marketing automation process.• Events creation: Organizing and managing branded customer events, including agency coordination, event contents creation, venue selection, and promotion. • Retail marketing: Initiating digitalized user experience installation in the retail environment (Pop-up store, flagship store) & acquiring +10K new active customer in 1-year via 360 omnichannel marketing campaign.L'Oréal is the world's largest cosmetics company with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. L'Oréal is present globally in 150 countries with 36 global brands, including Lancôme, Yves Saint Laurent, Giorgio Armani, L’Oréal Paris, etc.

• Supporting sales as a beauty advisor assistant in Yves Saint Laurent's offline counter • Conducting implementable marketing activities for optimizing the cooperation between marketing and sales departments based on retail staff experience

• Conducting in-depth Korean market-product feasibility study for the re-launch of niche fragrance brand 'Le Labo', reporting directly to the Country manager • Strategizing marketing, communication, CRM, and distribution channel plans The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.

• Assisting business magazine 'Dong-A Business Review' monthly editing process • Managing and creating social media content & brand accounts• Active supporting in organizing business seminar events executed by Dong-A newspaper company

• Responsible for developing the marketing & communication concept of newly launching product • Coordinating consumer quantitative interviews and distribution channel analysis