Seowon Jung Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki Metropolitan Area

• Planning & Executing various performance marketing campaigns: Google Ads (GDN + Search ads), Meta Ads, Youtube Ads, DV360
• Managing & expanding new partnership opportunities in Fintech area for efficient lead generation
• Leading marketing campaigns across different channels & stakeholders strategically
• Building & Implementing branding communication strategy across different channels

• Managing social media operation and producing social media content, including product launches, brand events for establishing brand awareness in the local market.
• Setting up the branded social media account and managing content planning.
• Executing paid advertisement and tracking its performance for growth. The Gang is a publishing company, focusing on the literature & humanities genre. Our job is to make often unheard and unhighlighted stories heard by.

Espoo, Southern Finland, Finland

• Major in Marketing, Minor in Venturing & Creativity
• ITP 2020 (*Information Technology Program) as a student consultant for analyzing and designing the Otaniemi campus' user experience in close cooperation with ACRE & Aalto ITS.
• DBMC 2020 (*Digital Business Master Class) on a business project with FINAVIA: Modeling NEW (M)ROI metrics for the Finavia's internal digital transformation process.

Helsinki Metropolitan Area

Seoul, South Korea

• Product developer & marketer, orchestrating entire process for product concept development to production and marketing campaign with various stakeholders
• Successfully launched 2 product lines during 4 months at the beginning of brand renewal phase

Seoul, South Korea

• Product marketing: Strategizing 360 launch plans, including digital/media campaigns, retail promotions & contents creation based on strategic planning.
• Performance marketing: Tracking & analyzing sales data, marketing metrics (e.g. ROAS) for over + 20K active monthly nationwide customers.
• CRM marketing: Establishing 3 customer loyalty programs based on customer data analysis for building higher brand engagement and implementing the marketing automation process.
• Events creation: Organizing and managing branded customer events, including agency coordination, event contents creation, venue selection, and promotion.
• Retail marketing: Initiating digitalized user experience installation in the retail environment (Pop-up store, flagship store) & acquiring +10K new active customer in 1-year via 360 omnichannel marketing.

Gangnam-gu, Seoul, Korea

• Supporting sales as a beauty advisor assistant in Yves Saint Laurent's offline counter
• Conducting implementable marketing activities for optimizing the cooperation between marketing and sales departments based on retail staff experience

Gangnam-gu, Seoul, Korea

• Conducting in-depth Korean market-product feasibility study for the re-launch of niche fragrance brand 'Le Labo', reporting directly to the Country manager
• Strategizing marketing, communication, CRM, and distribution channel plans The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care.

Seodaemun-gu, Seoul, Korea

• Assisting business magazine 'Dong-A Business Review' monthly editing process
• Managing and creating social media content & brand accounts
• Active supporting in organizing business seminar events executed by Dong-A newspaper company

Gangnam-gu, Seoul, Korea

• Responsible for developing the marketing & communication concept of newly launching product
• Coordinating consumer quantitative interviews and distribution channel analysis

Master'S Degree, Marketing

Minored in Venturing & Creativity 'DBMC' Course (2020) ⁣ • Digital business case development project with FINAVIA: Research on ROI metrics.

Bachelor’S Degree, German Language And Literature

Activities and Societies: Vice President of Ewha Marketing Oriented Creators from 09.2013 - 08.2014Minored in Business

Exchange Student, German Language And Literature, Marketing

German Language