Mike Sepavich Email & Phone Number

Framingham, Massachusetts, United States

Oversee Bose’s site personalization program globally. Identify strategic opportunities that will deliver on long term revenue targets. Enhance the current marketing technology stack, underlying product and customer data. Find new technology solutions that improve operational efficiency and personalization scalability. Utilize algorithmic, AI and data science models to deliver relevant, optimized, 1:1 customer experiences.• Lay out the near, medium and long-term global site personalization vision, strategy and technology roadmap. • Leverage the latest tools and technology to enable cross channel personalization at scale.• Execute a customer first journey to create highly relevant, frictionless customer experiences at every stage of the journey. • Develop A/B testing learning agenda that aligns with overall marketing and ecommerce strategies

Provide clients with a complete online marketing solution for their businesses that is focused on quanitative results. My unique skill set allows me to implement and manage affiliate programs, paid search programs, natural search optimization, create offline print collateral, Websites, menus, signage, logos and brand identity packages. Possess the unique ability to create or modify websites, graphics, landing pages to align with SEM and SEO marketing goals all while establishing a strong brand identity and ensuring the experience consistent to the customer and drives results for businesses.