Senior eyecare industry executive with broad experience set across multiple Boards and C-suite positions. Demonstrated success across a variety of roles and corporate environments with specific aptitude in launching disruptive technology and managing scale against growth and profit objectives. Examples include overhauling commercial strategy in areas of customer contracts, sales comp plan, selling model, value proposition, hiring profile, and positioning in market. Executed multiple fiscal initiatives to improve cash flow including royalty rate reduction, COGS reduction, and organizational restructurings. Managed public company profile through investor conferences, capital raises, lender covenant negotiations and NASDAQ meetings. Leads with a steady hand and focus on results that brings perspective and perseverance to decision making.