ARTIST STATEMENTMy work is a pure expression of my being, my thoughts, ideas, feelings, memories, experiences, past and future. Where the process is as important to me as the finished piece, as well as the naming process. All there to tell a story, driven by my passion for simplicity and imperfection. I work mainly with abstractions, digitally drawn and painted by hand on the floor, painting from all sides and angles, where I am literally in the painting. I go with where the painting and brush takes me, It is such a meditative state and once I immerse myself in my work I loose myself to it and let go. My digital and painted works are linked together as the pieces often start as digital sketches and then get painted on linen, it is like working backwards, going from something simple and precise to something organic and imperfect.Sepideh's work has been acquired by a wide range of private collectors from across the globe, including from Singapore, India, United Kingdom, Sweden, Canada, Australia and the United States.

Senior Designer and Creative Director with a passion for all aspects of art and design. I believe in making strong designs that inspire and excite my clients, by thinking outside of the box. I am a fan of the 'less is more'​ philosophy of design and tend towards clean, simple aesthetics and bold lines.After many years working as an Art Director at a number of Swedish ad agencies I decided to make the jump and go it alone – under the name Pahlavani Creative. A global creative agency currently based is Perth.Clients: COWANBaldwin Boyle ShandHolmes & MarchantBluemarlinLPKHPUnileverThe Blood GroupOrthopaedic Trauma ExpertsPAL RoboticsBeestarCodestreamFilm&Musik GymnasietPetitengetGajnerLucky Bat BooksSuperbuilderBlanchard's BalloonTropisk JuicebarAptitArcherInfinite OtherCroatiaSupermarket.com

I was responsible for the creative advertising campaigns and graphic design, as well as running the production team for each project. Liasing with the the project group in Stockholm and Paris as well as the chosen photographers/illustrators/stylist/journalist for each project. I was also running the team on location if there was a photoshoot to ensure the outcome was true to my creative vision. I had direct contact with global clients, to whom I presented and pitched my ideas. My duties also involved responsibility for managing the following accounts.Accounts: Atlas CopcoIntervet/Schering-PloughKPMGBlueairCobactanCoorGreen CargoHardoxLeasePlanLeasplanGoSSAB

I was assisting the agencies creatives to produce advertising campaigns and graphic design. Learing how to manage and liase with the the project group as well as the chosen photogra- phers/illustrators/stylist/journalist for each project. I practiced the art of running a team on location if there was a photoshoot to ensure the outcome was true to the creative vision. I was involved in meetings with clients to learn how to present and pitch ideas. I workd on the following accounts.Accounts: AFA Försäkring GodEL StudiefrämjandetAMICA KonferensArbetsmiljöupplysningen Månpocket Natur & Kultur Choice Hotels RBU FAS Sigtuna Turism Familjebostäder

Member of the Swedish board of Business and Professional Women International, BPWI