As a Business Development for the holding company, I have wider responsibility including business expansions, partnerships, new revenue streams, data analyst, and a special long-term project on market monitoring throughout the pandemic. I need to understand all market scenarios, supply related data, in-order to support all brands formulating the future action plans. I report directly to CEO & COO on daily basis.

Toko Kopi TUKU is one of the fastest growing coffee shop, a new coffee category creator in Jakarta’s coffee market and moreover in Indonesia which has become a very big market in the whole country. My task as a Marketing Advisor here is to review all marketing aspects based on 7Ps, analyze the consumer behavior, the sales data, responsible for the brand guideline, do required research, and in the end, come out with an organic-based marketing plan and also recommendations to the company.

As a part of Indonesian marketing team, I am responsible to handle digital marketing strategy of Lenovo Smartphones and also to re-introduce Motorola Smartphones, as a legacy brand in Indonesian market. To advise, strategize, plan, and execute integrated digital communication for our product launches, as well as sustenance period. My scope of work includes of digital communication planning, digital activations, digital media advertising (social, display both programmatic and single sites, search engine, video, etc), KOL/influencers usage, website and social channels management, community engagement, and also regular competition review. I work closely with the local, regional, and global marketing/brand team, also with all agencies (creative, media, PR). I report to Marketing Lead and communicate directly with the Country Head. Project handled: Motorola Moto Z series (Z, Z2 Play), G series (including G5s Plus), M, E, & C series. Lenovo K series, P series.

Initiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities. I am responsible for the quality of digital media planning and buying for the team including development of objectives, strategies and plans and developing the skills and knowledge base of the team. I need to learn and implement media strategies across all digital channels. I work closely with media suppliers such as Google Adwords, Facebook Ads (Instagram included), Twitter Ads, Ad Networks (both PC & mobile), KOLs, and online medias. We need to understands marketing objectives and strategies for all the team’s clients, ensures media objectives and strategies are on target, and all deliverables are being met in a timely manner and at best quality. Clients being handled: Reckitt Benckiser (Durex, Dettol, Vanish, Veet, Strepsils, Scholl), Mustika Ratu, Kopi ABC.

Ignite is a digital creative agency of IPG Mediabrands (Indonesia), who worked with some partners such as PT Nestle Indonesia, PT Johnson & Johnson Indonesia, PT BMW Indonesia, PT Ajinomoto Indonesia, and so on. My main role here was to lead a group of an account servicing team to work with partners. I monitor day-to-day task and also long term planning including digital recommendation and also budgeting. I met partners regularly together with my team, so we can understand the needs of every clients very well. As a digital partner, we help partners to build strategy based on digital marketing, on how they can gain value through this new and trending channels. Beside that, I also work with other parties such as vendors and also internally with the other division of the team (creative team, development team, content team, etc). I can take day-today decision and I report to Account Director or directly to Business Head. Clients handled: Nestlé, Malaysia Airline, Johnson & Johnson (Acuvue).

As a Digital Marketing Manager at Gameloft Indonesia, I am responsible to help the business team to increase its revenue through digital media marketing and PR 2.0 actions, in the Indonesian market. In general, my job here are divided into:Community EngagementCreating and managing online communities of people interested in Gameloft games, to which is shared content that increase awareness of our titles and also drive to sales. I build and implement digital marketing actions and also activation. I also create editorial plannings and post related articles at Gameloft Indonesia's blog / website.Co-MarketingSupporting a business deal to a marketing action that leverages visibility available from a partner, to an exchange barter. To help the Country Manager, I manage Gameloft Indonesia's network with OEMs, hardware company, media, bloggers, and other companies as B2B partner. Not only maintain the existing partners, but also find the new one to expand the network.Acquisition ProgramMaximizing user engagement for our products through acquisition program.Press RelationsSourcing specialized media with news alerts on Gameloft activities, also to build special relationship with them.----------Marketing Projects: Asphalt series, Iron Man 3 (The Official Game), Modern Combat series, Despicable Me: Minion Rush, Gangstar Series, The Amazing Spiderman (The Official Game), Order & Chaos series, etc.Partners: XL, Telkomsel, Indosat, Axis, Three, Disney/Marvel, Universal, Fox, Nokia, Samsung, Microsoft, RIM, Snexian, Cyrus, OPPO, Venera, SPC, Maxtron, MITO, Media Partners, etc.

I am responsible to be an advocate for a digital media product, especially for special interest media, and proactively promote the media brand in digital space. I design and implement annual digital promotional strategies to increase awareness and top of mind through digital, social media channels, offline activation, and community management. Besides that, I also provide recommendations, advice, and consultation in digital media campaigns for internal (in Gramedia Majalah) and external (other big brands in Indonesia), including planning, execution and evaluation of the campaigns. During my work here, I collaborate with internal parties (editorial, sales, programmer, designer, digital team) as well as external (brand and advertising agency) in order to provide promotional activities to support the sales team, to reach the brand’s monthly and annually target.Some Programs :DuniaSoccer.com - traffic and social engagement.Creative programs such as microsite, social media, online activities, or traditional website campaign, for some brand such as P&G, Nike, Yuasa, Telkomsel, Nescafe, LG, L-Men, Nokia, Dua Kelinci, Suzuki, Blackberry, Clear, Axis, Toyota, Suzuki, PSSI, Tunas Garuda, and more.Offline activities (futsal tournament, school visit, etc) & community engagement.

Responsible to maintain the social media communication and the microsite of Suzuki Indonesia as the main sponsor of AFF Suzuki Cup 2010 in Jakarta, Indonesia. Also to capture big moments of the competition.