As the director of Bonvie Haircare, a natural haircare brand that offers effective and affordable products, I am passionate about creating value for customers and the environment. I have led the brand development, marketing communications planning, and business expansion strategies for Bonvie, which is now available in more than 150 offline stores across Indonesia, with over 150,000 satisfied customers.My interest in natural and organic haircare products stems from my education background, as I am currently pursuing a diploma in organic haircare formulation from Formula Botanica, the world's leading online organic cosmetic science school. I also hold a bachelor's degree in branding from Universitas Prasetiya Mulya, where I honed my skills in digital marketing, market research, and consumer behavior. I leverage these skills to optimize Bonvie's online presence, reach, and engagement, as well as to analyze customer feedback and preferences.