Consulting services include 2 sides of the house: Marketing Strategy & Market Research Industries of focus: Beauty, Tech, and CPG (consumer packaged goods)

Our Mission & VisionWe’re here for all the ups, downs, & all arounds of being a Black Marketer. No matter what is going on, we show up authentically in and outside of the workplace. We believe in:promoting people, not jobs&building relationships first, and handling business second. We are the Black Marketers Coalition, founded on relationships, inclusion, and collectivism.

-Established the Research Department & developed go-to-market strategy including department budgeting and forecasting, employee sourcing and hierarchy, vendor procurement, pricing, and 5-year strategy-Designed and sold primary research studies and established partnerships with YouGov, Vennli, UpWave (fka Survata), and GlobalWebIndex, Kantar Milward Brown to understand brand recognition, creative effectiveness, audience insights, etc.-Researched market trends and competitive media spending for agency clients, prospects, and internal business teams (annual client spending threshold > $50K); notable clients: e.l.f cosmetics, Etsy, Terminix, Ethan Allen, ZipCar, The Honest Company, etc.-Conducted and presented research analyses via Zoom/tele-presence, in-person, and over the phone using Google Slides and Tableau as data visualization tools for dashboards and statistical analysis-2020 Zach Ciperski Awardee: Awarded to one employee that consistently embodies Tinuiti’s 5 Core Values and is a role model for others and the community (Employee of the Year)-AdColor Rising Star Nominated-Activism Has Power Tableau Dashboard published in Digiday, MediaMonitors, SearchEngineLand, MarketingLand, and more

● Researched market trends and consumer behaviors to recommend advertising solutions for local, regional, and national clients ● Represented 8 Southeastern Region markets (Augusta, Charleston, Savannah, Atlanta, Knoxville, Chattanooga, Meridian, and Tupelo) for 82 account executives; contributed to $1.5mil in integrated sales revenue ● Identified complex issues, data collection methods and changes, and offered solutions to internal and external stakeholders● Prepared, communicated and submitted marketing strategies, statistics, and data visualizations via PowerPoint and Excel ● Included analysis of cable and media attribution through Google Analytics by measuring impressions and goal completions ● Collected data on advertising competitors and the markets using; Nielsen, eMarketer, VAB, Media Monitors, Strata, Kantar, US Census, Dun & Bradstreet, Rhiza, Esri, Experian/Mosaics, Looker, Internal Set-Top-Box Data, and Polk/IHS● Conducted workshops and training sessions for account executives, sales leaders, business partners, and research counterparts to learn emerging data technologies, methodologies, research sales strategies, and research tools and systems ● Research Play of the Month November 2018

● Met sales order entry, copy entry, and billing goals for over $6 million of revenue● Provided sales support for 7 account managers regularly by resolving customer service issues with billing, traffic inventory and makegoods, radio and digital copy, copywriting, vocal talent, brainstorm facilitation, and sales presentation construction● Conducted first and third party research 18 account managers for radio and digital advertising using eMarketer, Nielsen, Scarborough, Simmons, Borrell Compass, Miller Kaplan, RAB, Magellan, Dealer Learning Center, and more● Analyzed SEM and digital campaign metrics through Google Analytics to strategize and optimize paid search, display, and mobile campaigns (notable clients: Subway $30K/mo, Smoothie King $15K/mo)● Created and executed Diversity & Inclusion events for local and national causes (American Cancer Society, Clara White Mission)● Employee of the Month August 2016

● Created, completed and assisted with projects to generate revenue for print and digital media sales● Generated revenue for the Digital Sales Team by prospecting newly opened businesses and selling advertising solutions (Notable Clients: Pet Paradise $5K/mo and YMCA of North Florida $3K/mo)● Reconciled end of month billing and maintain customer satisfaction to increase customer retention ● Extracted retail sales data through Excel (PivotTables), distributed insertion orders and analyzed AE activity through SugarCRM● Created and executed training workshops for account executives and sales leaders (Are You and Effective Listener?, Google’s 200 Ranking Factors) ● Employee of the Month July 2015

● Procured and allocated deli, bakery, and floral products for 829 retail locations including weekly inventory, grand openings, and SEG headquarters’ special events● Leveraged competitive to strategize weekly promotions and merchandising/store layouts; created planograms, analyzed pricing trends using Excel (V-Lookups)● Created 52 weekly circulars annually by inputting sales data and advertising campaign information into internal systems; contributed to the creative direction of products such as photography and staging● Organized retail store communications and training manuals; worked with bilingual teams to duplicate in Spanish ● Merger & Acquisition planning (ie. Harvey’s & Piggly Wiggly M&A for 24 stores; assisted with store layouts, marketing, and promotions planning● Assisted in Quality Assurance to create flavors, understand floral components, measure against competitors, and measure product shelf life (ex: deli and bakery product tastings, selections, and ingredient statements creation)

Strategized weekly promotions and merchandising/store layoutsCreated weekly circulars by inputting sales data and advertising campaign information into internal systems Procured and allocated deli, bakery, and floral products for 829 retail locations Organized retail store communications and training manuals Merger & Acquisition planning (ie. Harvey’s & Piggly Wiggly M&A for 24 stores; assisted with store layouts, marketing, and promotions planning)Quality Assurance (ex: deli and bakery product tastings, selections, and ingredient statements creation)

Distributed promotional products, pamphlets, and giveawaysReported any reoccurring problems in the fans’ experiences and suggested permanent solutions Greeted fans; responded to inquiries and emergencies fans had (i.e. lost family members, medical emergencies, etc.)Made fans feel welcomed Helped create a desire for fans to return to the stadium and purchase season ticketsCreated and maintained an enjoyable experience at the stadium through a clean and safe environment

Assisted the Office of Human Resources by filing and delivering documentResponded to legal matters (i.e. subpoenas, employment verifications, other court documentations)Planned workshops and employee events; created and/or updated presentation materials (i.e. handouts, PowerPoints)Assisted with onboarding (New Hire Paperwork: W-4, I-9, benefits packets)Answered various inquiries concerning employment and benefits at Jacksonville UniversityOrganized office interior, planned and executed the remodeling of the office (selected paints, décor, and office layout)Created new filing system to assist in efficiency and legal requirementsScheduled appointments and meetings for the office