Sergey Alekseev Email and Phone Number

Help companies achieve their objectives and desired goals by identifying, organizing, digitalizing key challenges and providing strategic advice to generate results and drive financial success. Using coach-approach help top and middle management understand the reasons and find right way of business and personal growth.

• Team lead and consulting manager at 360° dealer consulting (general processes, finance, sales, marketing, aftersales). Designed from scratch.• Developing of special coaching & consulting modules focused on specific areas.• Create and develop processes, centralized guidebooks, KPI-tools on OEM level aimed at improving of dealer processes, design, increasing profit and customer centricity.• Corporate strategies responsible 2025, 2030 (local creation & global implementation).• Best Business Practice exchange inside of dealer net.• Market transformation for EV development.• Online car sales market rollout.• Digital transformation, KPI BI and Digital projects market responsible.

Managed brand: smartSales & marketing brand management, strategy, consulting and coaching / Main contact point & troubleshooting for all smart related topics on the market.Main responsibilities:• 360° Project lead;• Wholesale&Retail sales, marketing and financial management;• Business strategy, brand and dealership development;• Key account management / work with all fleet-customers of brand (B2B);• Retail/fleet sales staff training and implementation of sales measures in dealerships;Main projects:• Retail & Fleet proactive sales;• Carshare project 'YouDrive' (sold more than 1000 units);• Pioneered EQ electric mobility market preparation & model launch;• Launched all-new model range;Main achievements:• Sales volume increased: o YTD HY1 2018 / 2017 +56%; o YTY 2017 / 2016 +34%; o YTY 2016 / 2015 +48% | general market trend -14% / micro car segment -24%; o YTY 2015 / 2014 +28% | general market trend -36% / micro car segment -73% within a stock lack; o HY2 2014 / HY1 2014 +37%;• Share in micro premium segment increased from 23% to 48% YTY 2017 / 2014• Share in small premium segment increased from 40% to 66% YTY 2017 / 2016• Share in micro segment increased from 1.7% to 13% YTY 2016 / 2014• 3rd place in fleet share based on sales results 2016 of all automotive brands on Russian market;

Combined work duties with a position above.Managed Brand: smartManaged zone: All Russia / 22 dealershipSales & marketing dealers management, trainings and consulting / Main contact point & troubleshooting for all smart related topicsMain responsibilities:• All related to Brand Manager position (positions overlapping, see above);• 360° dealer management & consulting (Retail and Wholesale oriented);• Managed team of 14 dedicated sales people in dealerships (staff authority).Main achievements:• Brand proactive sales startup on market;• Launched first mono brand smart dealership in Russia in 2015 with 360° business support;• Successfully launched dedicated smart sales manager project in 14 dealership (hiring, training, following);

HQ: New York, NY, USA. Shareholder: VOXX International Corporation.Company business: Design, production and wholesale of car audio, multimedia, car securitysystems, accessories for mobile electronics.Managed business units: Automotive Consumer Electronics, Car Security, Portable ConsumerElectronicsManaged Brands: 7 brands from Premium to Mass segmentManaged zone: All Russia & CISResponsibilities and functions:• 360° business unit management;• Managed teams of 13 professionals;• Strategic and operational business and manufacturing process management Life-Cycle (BPM);• Dealer network development;• Leading negotiations with major international clients, suppliers and strategic partners;• Product lifecycle management (PLM);Main achievements:• Sales volumes increased for 63% in three quarters;• Key customers database increased for car makers, biggest car chain dealership and federal retail chains;• Developed new full-range product line for 2 years;• Successfully sold the huge non-liquid stock with maximization of the marginality level;• Implemented all-new ERP & CRM system that helped to get over control all finances and optimize work with customer database.

Main achievements:• Successfully developed and implemented business reorganization;• Successful company division into 3 autonomous business units;• Found and implemented few cardinally new product;• Optimized regional key customers database.

Managed full cycle marketing of two VW dealerships (research, budgeting, planning, implementation).Managed brands: VW Personal Vehicles, VW Commercial VehiclesMain achievements:• Carried out 30+ ATL and BTL campaigns;• Created and released CI brand book, loyalty program;• Implemented CRM system, sales managers quality of inbound calls and lead-management control system.• Optimized advertising budget for more than 40%;• Kept sales and service volume at planned level, even during the financial crisis conditions;• Increased customer satisfaction Index (according to three CSS analytics systems) by more than 25 percent;• Managed successful startup of the largest in Eastern Europe VW dealer center, including an official opening ceremony (for 3 weeks and with limited budget);

Managed Internet marketing & BTL-events at 5 dealerships of brands: BMW, MINI, BMW Motorrad, ALPINA, Travel.

Managed internet marketing, lead generation and customers consulting of brand KONI (Mid to premium automotive shock absorbers & suspensions)