Marketing leader in Mexico for globally recognized brands, including Cynosure Lutronic, Candela, Sofwave, miraDry, Renee & Clarteis. I drive brand growth and market penetration through high-impact campaigns and streamlined resource allocationKey Campaigns:➢ The Lutronic Experience | Led an immersive KOL-driven initiative with workshops and a conference launch, elevating brand presence and lead volume in Mexico➢ Sofwave Got Lift?™ Campaign | Directed Sofwave’s market… Show more Marketing leader in Mexico for globally recognized brands, including Cynosure Lutronic, Candela, Sofwave, miraDry, Renee & Clarteis. I drive brand growth and market penetration through high-impact campaigns and streamlined resource allocationKey Campaigns:➢ The Lutronic Experience | Led an immersive KOL-driven initiative with workshops and a conference launch, elevating brand presence and lead volume in Mexico➢ Sofwave Got Lift?™ Campaign | Directed Sofwave’s market entry into Mexico, achieving strong engagement through a multi-channel strategyStrategic Initiatives:➢ Portfolio Strategy | Unified 10+ brands under a growth-focused plan, enhancing brand cohesion and resource efficiency by 15%➢ Corporate Rebranding | Led the rebranding and established ARFAMEX #BeautyTeam, raising brand recognition by 30% and lead to the onboarding of Cynosure & Sofwave which further strengthened distributorship & market leadership➢ Market Penetration | Formed strategic medical entry partnerships, including with Universidade da Coruña, increasing qualified leads by 40%In my role, I manage a headcount of one and a network of supporting vendors, leading cross-functional teams on a ~$1.5M budget to drive sustainable growth and impactful marketing outcomes Show less

In my dual role, I lead strategic marketing initiatives across both the Ophthalmology and Medical Aesthetics sectors. For Ophthalmology, I manage brands such as Oertli Instrumente AG, Heidelberg Engineering, Lumibird Medical, BVI, and Staar Surgical, with a focus on expanding their market presence in Mexico, enhancing brand positioning, and executing impactful campaigns that drive growthKey Campaigns & Initiatives:➢ "Are You Yellow?" Campaign | Positioned Oertli Instrumente as… Show more In my dual role, I lead strategic marketing initiatives across both the Ophthalmology and Medical Aesthetics sectors. For Ophthalmology, I manage brands such as Oertli Instrumente AG, Heidelberg Engineering, Lumibird Medical, BVI, and Staar Surgical, with a focus on expanding their market presence in Mexico, enhancing brand positioning, and executing impactful campaigns that drive growthKey Campaigns & Initiatives:➢ "Are You Yellow?" Campaign | Positioned Oertli Instrumente as an industry leader in Mexico, recruiting 70+ KOLs and driving a 15% increase in device sales➢ Arfamex Academy Roadshow | Launched a recurring training initiative for doctors, highlighting the ophthalmology portfolio and achieving a steady 15% growth in device sales per cycleStrategic Achievements:➢ KOL Program & Management | Spearheaded multiple & dynamic, always-on KOL engagement program to drive continuous strategic marketing growth and brand influence. Initiative fosters long-term relationships and integrates KOL insights into marketing strategies, ensuring sustained brand advocacy and market relevance➢ Market Insights & Partnership Development | Primary contact for global brand teams, leveraging expert insights to drive growth opportunities and expand brand positioning in Mexico➢ Cross-Functional Leadership | Collaborate across sales, clinical, and service teams for cohesive execution of marketing and sales strategies➢ Budget Optimization | Strategically manage budget allocation, leveraging partnerships and cost-effective solutions to maximize reach and sustainable growthFocused on strengthening brand authority and market impact in Ophthalmology, I lead with a results-driven, commercially strategic approach Show less

➢ Medical Event ManagementLed 30+ national and 3 international congresses for key brands like Pfizer, Bayer, Novartis, and Siemens Healthineers, ensuring seamless, high-impact execution➢ Key CongressesManaged major events, including the American College of Cardiology, World Federation of Pediatric Intensive & Critical Care Societies, Asociación Mexicana de Cirugía Plástica, Colegio de Medicina Interna, Congreso Internacional de Hemostasia y Trombosis, and Federación Mexicana de… Show more ➢ Medical Event ManagementLed 30+ national and 3 international congresses for key brands like Pfizer, Bayer, Novartis, and Siemens Healthineers, ensuring seamless, high-impact execution➢ Key CongressesManaged major events, including the American College of Cardiology, World Federation of Pediatric Intensive & Critical Care Societies, Asociación Mexicana de Cirugía Plástica, Colegio de Medicina Interna, Congreso Internacional de Hemostasia y Trombosis, and Federación Mexicana de Patología Clínica, solidifying Grupo Destinos' role in industry-leading congresses➢ Brand Engagement for Targeted CampaignsEnhanced client activations with data-driven insights, developing 100+ BTL assets that strengthened brand visibility across digital, print, and exhibitions. Executed 30+ tailored marketing campaigns, driving impactful brand engagement and measurable client results➢ Event Leadership & Stakeholder RelationsDirected exhibitions, symposia, and webinars aligned with strategic marketing goals, amplifying visibility and brand value. Established key partnerships with medical societies and industry leaders, strengthening brand authority and industry influence➢ Project Efficiency, Vendor & Budget ManagementImplemented SOPs to increase efficiency by 25%, streamline processes, and enhance team coordination. Negotiated supplier terms, managed budgets, and oversaw logistics, achieving cost savings and operational excellence Show less

➢ Strategically planned and executed high-profile global events, including the P30 Launch, NPO Training, and CitiBanamex projects in Japan and LA➢ Directed on-site management for VIP clients, enhancing brand impact with events like Cementos Fortaleza’s Royal Caribbean experience➢ Drove cross-functional alignment with Marketing and HR, elevating event engagement and internal collaboration➢ Optimized budget control and supplier negotiations, achieving cost savings and… Show more ➢ Strategically planned and executed high-profile global events, including the P30 Launch, NPO Training, and CitiBanamex projects in Japan and LA➢ Directed on-site management for VIP clients, enhancing brand impact with events like Cementos Fortaleza’s Royal Caribbean experience➢ Drove cross-functional alignment with Marketing and HR, elevating event engagement and internal collaboration➢ Optimized budget control and supplier negotiations, achieving cost savings and operational efficiency Show less

Experienced in end-to-end AV production and equipment management, specializing in seamless technology integration for impactful events. Skilled in complex AV setups, including projectors, LED lighting, cameras, and sound systems, delivering flawless technical execution on schedule. Recognized for optimizing AV solutions to elevate production quality and achieve strategic event goals