Seray Bayrak Email & Phone Number

Paris, Île-de-France, France

Paris, Île-de-France, Fransa

• Scope: South Europe, Benelux, UK, Ireland.Key result example: 1 year after I joined the company I led to +20% growth in my region with a smaller team vs PY.1. Secure the network
• Implement the necessary processes for the team to be able to retain, support and monitor their partners, manage their portfolio, generate success and ROI
• Ensure the service follow-up framework is well respected and followed by the team
• Deliver on team KPIs
• Develop solid relationships with key accounts
• Support the implementation and launches of new partnerships

Île-de-France, France

• Key product design, launch and monitoring: Super and Ultimate FastPass & Disney Premier AccessKey result example: 17M euros of Operating Income generated in 10 months.Ideation phase:
• Undertook market watch and deep dive analyses with recommendations for the VP of Commercial Strategy & MarketingProject Management and Change Management phase:
• Co-led the project management and launch of highly profitable strategic new products with a customer-centric mindset
• Coordinated with several teams to deliver projects (Tech, Digital, Park Operations, Public Relations, Social Media, etc.)
• Helped preparing presentations on projects’ progress status for the Commercial Committee
• Built the social strategy for each launchProduct Management phase:

Région De Paris, France

• Casino Immobilier - Programme Jeunes Talents (CDI)Casino Real Estate - Young Talents Program (Full-Time Job)
• Managed the leasing of a portfolio of 8 shopping malls belonging to Casino Real Estate
• Defined merchandising strategies for my portfolio of malls
• Negotiated commercial lease contracts
• Managed 2 people

• Within the Americas desk’s front office working on new investments with various SG business units across the World:
• Analyzed projects & originated and structured transactions financing the export operations of companies such as Disney Cruise Lines, Tesla, Carnival, Petrobras, etc.
• Analyzed potential clients’ financial statements
• Worked in English and Spanish for new clients acquisition

• Worked on main key accounts: Sephora, Marionnaud, Nocibé, Galeries Lafayette, Printemps and Beauty Success
• Set sell out targets and challenges for points of sale during trade operations
• Implemented Trade Marketing operations and analyzed their efficiency
• Analyzed sales figures on a weekly basis thanks to NPD panel and data provided by our retailers
• Prepared negotiations between Lancôme and key accounts

• Within the International International Marketing Development Department:
• Undertook strategic analyses with recommendations regarding the launch of new products and the entry into new markets
• Participated in concept elaboration following my recommendations
• Worked on the product launches / revamps of: Le Blanc de Chanel, Sublimage de Chanel, Solution 10 de Chanel

• Worked on the construction project of a nuclear power plant in Turkey led by the consortium AREVA, Mitsubishi Heavy Industries and GDF Suez.
• Helped to define AREVA’s Marketing positioning
• Worked on AREVA’s « Human Capacity Building » trainings and sought European funding for these trainings
• Sourced local suppliers
• Undertook economic studies regarding TurkeyBusiness Trip - Istanbul, Ankara and Izmir – 1 week:
• Presented a partnership offer to 45 PhD students in nuclear sciences and to the Deputy Minister of Energy

Education record

Master Grande Ecole Major in Corporate Finance GPA 4/4

International Business

GPA 4/4

Classes Préparatoires Ecs