Created around 100 video tutorials for beginner designers who are interested in vector illustration, launched digital products and courses to support them. 2.5M viewshttps://www.youtube.com/c/CosminSerbanDesign

Improving the Kittl.com app.Developing websites and landing pages (organic + paid).Maintain design system consistency.

- Develop fresh brand identities for ecommerce brands- Designing and launching killer ecommerce landing pages (that convert)- Managing a team of multidisciplinary designers- Collaborate with cross-functional teams, including marketing and product, to understand business goals and create effective design solutions- Own the user experience for all web and mobile platforms, ensuring a seamless and intuitive experience for visitors- Create and maintain design standards that adhere to brand guidelines and ensure consistency across all touchpoints- Develop and implement design testing strategies to optimize landing page performance.

+ Managing a design team, guiding, mentoring and overseeing their performance and individual growth + Design and implement landing pages that help clients lower the cost of acquisition for new customers using Webflow, Instapage and Unbounce+ Educate clients' internal teams on best practices for landing page design+ Expand the services we offer by building out our team of landing page designers from the ground up+ Create a design production process that allows our clients to efficiently leverage our team's expertise+ Manage an ever-changing set of brand guidelines for multiple clients and implement pixel-perfect designs that offer a consistent brand experience on all devices+ Lead creative brainstorms for our internal design team

Working cross functionally as a key decision maker to fulfill creative needs for clients like Vimeo, Airbnb for Work, TrueCar or Manychat.Focused on effectively scaling multiple design teams that are able to deliver on-brand personalized experiences that will help clients see better results with their marketing campaigns.Coordinated with client stakeholders, product and engineering to shape the current offering and implemented internal processes that allowed our teams to more effectively deliver creative projects in time.Initiated and managed multiple proactive outreach programs where we aimed at improving the customer experience for different segments of clients.Developed hiring prediction forecasts, cost analysis of creative teams and multiple internal training programs.

Started delegating assignments and directly managing an internal design team while continuing to focus on improving the design production process that allows enterprise clients to leverage our team and scale their marketing efforts with conversion oriented landing pages.Worked with clients like SoundCloud, eBay and Skyscanner.Besides the responsibilities I still hold as a Design Consultant, here are a couple of new ones:- Help set team members for success, setting attainable goals and handle their performance review process.- Recruit and hire graphic designers that fit well with our internal process and workflow.- More involved in the review process and directly responsible for the outcome of all projects where the design team was involved.

Helping high-value Instapage enterprise clients design, manage and optimize their landing pages, which eventually leads them to lower costs and an increased success of their digital advertising campaigns.Other responsibilities:- Guide and advise fellow employees in both the creative field and client management- Responsible for assigning tasks, overseeing and coaching any team member that's part of the design team- Create a set of procedures for each type of design project- Generate design documentation for each project that explains the reasoning behind each solution that's been implemented- Develop creative solutions that will lead to better project success rate- Able to answer any design questions that comes from our high-valued clients- Perform live demos and offer design training to customers- Work closely with the project leads to create accurate estimates for different projects

In charge of keeping the whole template collection up to date with modern design trends with a strong focus on conversions. As the owner of the entire template selection that Instapage is offering I’ll start each project by choosing which type of landing page template our collection needs, pick a industry, find common similarities for it, then create baselines templates that can be adapted and work cross-industry, wireframe layouts based on conversion centered design principles and work closely with our visual designers to make sure the final product follows our template design guidelines and standards.All of the templates are created with a specific goal in mind, to help marketers build effective landing pages faster and improve the overall quality of the landing pages created using Instapage.

Evaluating and guiding paying customers on what are the best practices when it comes to designing and structuring their landing page in order to improve their conversions.Reviewed over 1000 landing pages, worked on unique designs as well on designs that were using one of our free templates and working with the client to make sure their message is getting through and their visitors have a good experience that eventually leads to a conversion.Each time I’ve managed to identify what’s missing and gave appropriate tips in order to make sure their conversion rates improved and meet their marketing goals.

Got to work on a wide variety of branding projects, from designing logos to improving the brand presence of those companies. Worked directly with multiple digital design agencies to create advertising graphics and develop branding for SMB in the US.