Serban Manea Email & Phone Number

Bucharest, Romania

Channel Factory is an award-winning marketing technology company which helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis, and one of the fastest growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand safe, contextually aligned YouTube advertising software and services.Channel Factory was founded in 2011 and has offices in Los Angeles, San… Show more Channel Factory is an award-winning marketing technology company which helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis, and one of the fastest growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand safe, contextually aligned YouTube advertising software and services.Channel Factory was founded in 2011 and has offices in Los Angeles, San Francisco, Chicago, Detroit, New York, London, Stockholm, Warsaw, Munich, Hong Kong and Sydney. Show less

Bucharest, Romania

The e-commerce and digital marketing is best understood when you practice it on your own money. Launching an unknown brand - AnyBody - while practicing everything I learned throughout my career is the best way to see where the challenges are and how to solve them. The hands-on experience with Google Ads campaigns, facebook ads campaigns, SEO best practices, affiliate campaigns offer the ground of continuous improvements of my experience.

Bucharest

E-commerce at its best! Working with a large retailer (120+ B&M stores and 2 separate websites) that aims to become one of the biggest omnichannel, the challenges are double: everything working in online must make sense for the offline experience as well, consolidation of data across all channels and better user experience for every step of the buying journey. As Digital Project Manager, I coordinate the efforts of constantly improving internal flows for better services of users… Show more E-commerce at its best! Working with a large retailer (120+ B&M stores and 2 separate websites) that aims to become one of the biggest omnichannel, the challenges are double: everything working in online must make sense for the offline experience as well, consolidation of data across all channels and better user experience for every step of the buying journey. As Digital Project Manager, I coordinate the efforts of constantly improving internal flows for better services of users, implementation of new services, offering marketing team proper data to improve all performance campaigns while making sure that altex.ro and mediagalaxy.ro constantly provide a better user experience every day.Being a link between business-oriented departments (purchasing, logistics, delivery, etc) and development teams has offered me a unique opportunity to understand complex flows and processes and structure them according to development teams' requirements. Using project management tools as Confluence or Jira, my objective is to coordinate seamless delivery of projects across the company.As Digital Marketing Director, I have brought the Online Sales team closer to digital marketing tools as Google AdWords, Google Analytics, Hotjar, etc and offered a wider understanding of marketing techniques used in digital advertising. We have achieved a strong cooperation between the sales people and the marketing people while delivering campaigns that helped both teams achieve their business objectives. Show less

Bucharest

Based on big data, all websites (e-commerce, news, classifieds, etc) can improve the journey of their users for better achieving their business purpose. Recommendations, retargeting, smart search, newsletter personalization are all covered by Gravity R&D. Gravity R&D is a privately held, global technology company with offices in Budapest, Hungary and San Jose, CA, that develops artificial intelligence (AI) solutions to produce scalable, best-in-class, customized, e-commerce and… Show more Based on big data, all websites (e-commerce, news, classifieds, etc) can improve the journey of their users for better achieving their business purpose. Recommendations, retargeting, smart search, newsletter personalization are all covered by Gravity R&D. Gravity R&D is a privately held, global technology company with offices in Budapest, Hungary and San Jose, CA, that develops artificial intelligence (AI) solutions to produce scalable, best-in-class, customized, e-commerce and enterprise solutions. We are proud to have as partners allegro.pl, eMAG, dailymotion, tiki.vn, where we outperformed their in-house reco solutions or other suppliers. Interacting with the competitive e-commerce landscape as a technology provider and my publishing background helped me better understand the challenges the marketers are facing today. The wealth of data they have available must be put to work through various tools, while creating business scenarios that are relevant to the conversion path. Show less

With a great portofolio of websites that puts Ringier Digital in top 3 publishers and the programmatic revolution on the way, the main job is to keep track of and monetize all the opportunities offered by our online communication channels.From my position, I coordinated a team of 10 people (ad sales, traffic, web design & production), negotiating yearly buying conditions for all major media agencies (GroupM, McCann, The Group, etc), getting new publishers on-board, negotiation of… Show more With a great portofolio of websites that puts Ringier Digital in top 3 publishers and the programmatic revolution on the way, the main job is to keep track of and monetize all the opportunities offered by our online communication channels.From my position, I coordinated a team of 10 people (ad sales, traffic, web design & production), negotiating yearly buying conditions for all major media agencies (GroupM, McCann, The Group, etc), getting new publishers on-board, negotiation of adserver financial aspects and ensuring that all day-to-day operations deliver the expected results. I also negotiated the inclusion of our portfolio in the biggest Romanian private marketplace called Project Agora, Ringier Romania being one of the first publishers to enter the programmatic environment. Ringier Digital has a leading position in at least 5 major categories of websites:- women lifestyle: unica.ro is the leader of the category, with elle.ro and avantaje.ro being strong communication platforms for women's interests.- sportnews.ro: we love competition with the big guys and we try to come up with fresh exclusive content and a new editorial approach.- libertatea.ro: we are news, social infos, videos, exclusive quality content (livemusic.libertatea.ro).- ejobs.ro: direct mailing with great opening rates and socio-demographic capabilities.- evz.ro and capital.ro: main source of information for almost 2 million unique users/month.- desprecopii.com, sfatulparintilor.ro, baby.unica.ro - kids & parents challenges.- gustos.ro: culinary delights"Thanks to its strong brand portfolio, Ringier Romania continues to achieve steady growth. Driven by ejobs.ro, sportnews.ro and the online presence of its leading print titles Libertatea and Unica, the company was again able to increase the proportion of its revenues generated from digital media in 2014"​ http://www.ringier.com/sites/default/files/upload/field_publication_file_en_art/jahresbericht2014_en.pdf Show less

Netalurgica was created at the need of NEXT Advertising'​ clients to convert offline campaigns into online communication platforms.Clients in our portfolio: - Media strategy: Albalact (Fulga, Zuzu), Sun Plaza, Ferrero, Fan Courier, Murfatlar, Super Bet- Web development: Tiriac Auto, Regina Maria, JTI, AEGON, Banca Transilvania.- Social media: Domo, CrisTimSo far, we have focused mainly on strategy, planning and buying service. Also, socia media is another point of… Show more Netalurgica was created at the need of NEXT Advertising'​ clients to convert offline campaigns into online communication platforms.Clients in our portfolio: - Media strategy: Albalact (Fulga, Zuzu), Sun Plaza, Ferrero, Fan Courier, Murfatlar, Super Bet- Web development: Tiriac Auto, Regina Maria, JTI, AEGON, Banca Transilvania.- Social media: Domo, CrisTimSo far, we have focused mainly on strategy, planning and buying service. Also, socia media is another point of major interest in our business. We have developed social media campaigns, performance campaigns and we are managing the social media account for some of our clients.Among the campaigns I love the most:- Murfatlar's "Vinul de nunta"​: we have brought on the website more than 150,000 unique users in 4 months.- Ferrero's Ice Age 3 campaign: I am a cartoon lover :)- www.tiriacauto.ro, www.reginamaria.ro- Domo facebook fanpage: a significant increase in fans, from 1,500 (Apr 2011) to 15,000+ fans (April 2012). Show less

The largest portfolio of clients amongst all sales representatives (almost 40% of total business volume)Negotiation for the largest clients in portfolio (P&G, Reckitt Benckiser, Unilever, L'Oreal, Nestle, Coca-Cola).Assisting Sales Director in designing and implementing the annual sales strategy.Assisting in presentation of annual sales strategy in front of Management Board.

Coordination of the TV sales department, as well as cooperating with planning and traffic departments.Regular contacts with all the TV stations within ARBOmedia portfolio (U TV, Hallmark, Jetix, TVR)Design and implementation of the yearly sales policy and sales proceduresMaintaining business relationships with key accounts within the company: Procter & Gamble, Coca-Cola, Interbrew, European Drinks (Transilvania General Import-Export);Regular presentations Coordination… Show more Coordination of the TV sales department, as well as cooperating with planning and traffic departments.Regular contacts with all the TV stations within ARBOmedia portfolio (U TV, Hallmark, Jetix, TVR)Design and implementation of the yearly sales policy and sales proceduresMaintaining business relationships with key accounts within the company: Procter & Gamble, Coca-Cola, Interbrew, European Drinks (Transilvania General Import-Export);Regular presentations Coordination for the unpaid debts policyNegotiation of all contracts with agencies and clients for the yearly commitments.Proffesional achievements in this position:Client service for the most important direct clients: Procter&Gamble (biggest budget); European Drinks.Responsible for all the sports offers (ex.: WC 2002, EURO 2004, Sydney 2000, Athens 2004) Interviews with business related newspapers and magazines: Capital, Business Magazine, Ziarul Financiar etc.. Show less

ARBOmedia is a German owned sales house, that has exclusive association with Romanian National Television (TVR) for selling its advertising space;Responsible for servicing specific advertising agencies and their respective advertisers - i.e. Graffiti/BBDO (Wrigley, Dacia-Renault, Romtelecom, Gallina Blanca); Young&Rubicam/Team Advertising (Colgate Palmolive, Danone, Yellow Pages)Responsible for yearly contract negotiations, combined with follow-up of fulfilling the… Show more ARBOmedia is a German owned sales house, that has exclusive association with Romanian National Television (TVR) for selling its advertising space;Responsible for servicing specific advertising agencies and their respective advertisers - i.e. Graffiti/BBDO (Wrigley, Dacia-Renault, Romtelecom, Gallina Blanca); Young&Rubicam/Team Advertising (Colgate Palmolive, Danone, Yellow Pages)Responsible for yearly contract negotiations, combined with follow-up of fulfilling the commitmentsSustaining presentations to agencies and advertisers for a better understanding of the advnatages that our TV station had to offer;Maintaining active contacts with TVR's Marketing Director and all the programs producers;Post-buy reporting on specific deals, based on various audience measurements (the agreed software is provided by AGB Data Research - part Show less

Atomic TV is a Romanian niche music TV channel (similar to MTV) with UK based shareholders;Responsible for developing strong relations with agencies and advertisers(i.e; , presentations for agencies and advertisers, selling special packages, presentations for various clients;Responsible for implementing the sales strategy, based on audience sales, mostly because of the very focused target group Atomic TV was addressing its message to;Post buy presentations and competitive analysis… Show more Atomic TV is a Romanian niche music TV channel (similar to MTV) with UK based shareholders;Responsible for developing strong relations with agencies and advertisers(i.e; , presentations for agencies and advertisers, selling special packages, presentations for various clients;Responsible for implementing the sales strategy, based on audience sales, mostly because of the very focused target group Atomic TV was addressing its message to;Post buy presentations and competitive analysis of the advertisers campaignsNegotiation and follow up of the yearly commitments for advertisers; Show less

Responsible for contracts follow-up, contacts with advertising agencies and advertisers New programs presentations for agencies and advertisers, preparing presentation sheets for programs;

Assistance in business plans;Responsible for information gathering for business plans (Diadora, Commercial Bank Unirea

Within financial department, responsible for payment reports, client's monthly reports, following of pro-forma invoice payments, organizing the invoices with different operating codes;