Sercan Uzun Email and Phone Number

As a digital channels analyst my responsiblities;• Understanding business requirements of the process/demand and translating into Analysis Document• Directly integrating, re-engineering, or disruptively inventing the process to have max efficient demand on digital channels• Data correlating via SQL and shaping through Power BI or Excel for initiation of data-driven projects• Creating UAT documents (identifying all the process scenarios and their… Show more As a digital channels analyst my responsiblities;• Understanding business requirements of the process/demand and translating into Analysis Document• Directly integrating, re-engineering, or disruptively inventing the process to have max efficient demand on digital channels• Data correlating via SQL and shaping through Power BI or Excel for initiation of data-driven projects• Creating UAT documents (identifying all the process scenarios and their expected outcomes) and execution.• Project and process governance Show less

• Check plans for assigned projects include work breakdown, project organization, cost/budget control, risk and quality• Work closely with parties including business users, operations, IT, and relevant parties to ensure effective project implementation.• Actively monitor the project scope to meet the project schedule.• Support business goals via guiding and inspiring them about IT capabilities.• Managing prioritization processes by evaluating the… Show more • Check plans for assigned projects include work breakdown, project organization, cost/budget control, risk and quality• Work closely with parties including business users, operations, IT, and relevant parties to ensure effective project implementation.• Actively monitor the project scope to meet the project schedule.• Support business goals via guiding and inspiring them about IT capabilities.• Managing prioritization processes by evaluating the demands via the JIRA tool and report to the C level.• Prepare portfolio reports and track business units’ satisfaction surveys Show less

• Create new products and services are in line with the organization’s major strategies and KPIs• Desing user experience(UX/UI) and process management of the channel's products with HSBC's multinational colleagues• End to end marketing management of the ATM as a digital channel with CRM collaboration• Content writing for customer communication (both on the channel and other alternative communication methods such as SMS, e-mail, and webpages)•Tracking performance… Show more • Create new products and services are in line with the organization’s major strategies and KPIs• Desing user experience(UX/UI) and process management of the channel's products with HSBC's multinational colleagues• End to end marketing management of the ATM as a digital channel with CRM collaboration• Content writing for customer communication (both on the channel and other alternative communication methods such as SMS, e-mail, and webpages)•Tracking performance of channel & products via data mining(SAP BI & MS Tools) and presenting•Creating and executing project-based test scenarios both in UAT and Pre-prod• Complying with the general legal provisions, all internal and HSBC's global regulations/procedures Show less

Internet Banking duties included • İnternet Banking screen and flow design's decision taking• Working closely with application developers, razorfish, and other 3rd parties to develop a new internet banking interface• Working closely with product and segment groups to the optimization of products• Complying with the general legal provisions, all internal regulations, and procedures and acting according to the internal policy of the Bank.ATM duties included… Show more Internet Banking duties included • İnternet Banking screen and flow design's decision taking• Working closely with application developers, razorfish, and other 3rd parties to develop a new internet banking interface• Working closely with product and segment groups to the optimization of products• Complying with the general legal provisions, all internal regulations, and procedures and acting according to the internal policy of the Bank.ATM duties included • Making feasibility and design of new functions• Tracking channel's performance via data mining(SAP Business Objects) and report/present to upper positions• Analytical Marketing (Coordinating channel’s customer acquisition, retention, and attrition policies with customer management and migration teams) • Research of technological improvements, business models and products both domestically and globally• Benchmarking on competitor capability/market practices and customer needs on an ongoing basis and to provide the conditions to apply the best strategy according to the circumstances.• Monitoring quality of services offered via ATM / Kiosk banking and initiating actions meant to improve the quality and customer experience.• Responsible for the annual budget, P&L, and the channel usage penetration• Dealing with 3rd party firms and other banks to make agreements for vendor management or business pricing• Creating strategy on ATM enlargement project Show less

•Responsible for collecting business requirements, forming functional specifications, writing and executing test scenarios for Internet Banking, Mobile/SMS Banking, ATM/Kiosk, and Call Center projects.•Building workflows, obtaining sign-off from the business department, and management of change requests throughout long term projects.•Providing the link between the business department and development team and also third-party companies regarding business needs and software… Show more •Responsible for collecting business requirements, forming functional specifications, writing and executing test scenarios for Internet Banking, Mobile/SMS Banking, ATM/Kiosk, and Call Center projects.•Building workflows, obtaining sign-off from the business department, and management of change requests throughout long term projects.•Providing the link between the business department and development team and also third-party companies regarding business needs and software functionality. Show less