Markanın tüketicinin duygu ve düşünce dünyasında ayrıcalıklı ve öncelikli bir yer edinmesini sağlayan "İletişim” konusunda 12 yılı aşkın süredir aktif yöneticilik yapıyorum.
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Perakende Operasyon KoordinatörüOranAnkara, Turkey -
Genel KoordinatörOran A.Ş. Aug 2023 - PresentAnkara, Türkiye -
FounderPathfinder Feb 2023 - PresentAnkara, Türkiye -
Marketing DirectorKebo Oct 2022 - Feb 2023Ankara, Türkiye -
Corporate Communications And Brand ManagerModalife Jul 2020 - Oct 2022Ankara, TürkiyePazarlama İletişimi, Kurumsal İletişim, Ticari Pazarlama, - Kreatif süreçler, kampanya planlama, 360 iletişim,- Prodüksiyon süreçleri, stüdyo yönetimi, - PR, tabela vb. - Inhouse 8 kişilik ekip beraberinde bağlı medya ve pr ajanslarının yönetimi. -
Marketing Communications ManagerAko Group Jun 2015 - Sep 2019AnkaraAKO Group and group brands; Tire (Petlas, Starmaxx), Wheels (AKO Wheels) and Batteries (Turbo Batteries, Ako Batteries)] for the brands we distribute (Dunlop, Falken, Toyo, Maxxis ...), Marketing and Corporate Communications, Trademark Registration & Patent Process ManagementAdvertising CampaignsZorumuza GitmezPes EtmeHaydeTüm Yarışların AnasıBu Dünya Bizim MemleketTürkiye EleleIn 2015, Petlas was ranked 5th in brand awareness in Market Research, ranking 4th in 2017 and 3rd in 2019.Petlas A National Football and Basketball Team SponsorshipsOther;Super League Teams• Renewal of the design and content of the corporate magazine Haber AKO Haber ”. 5,000 point distribution.• Renewal of websites.o www.petlas.com.tr Reached 45,000 unique visitors daily.o www.akogrup.como Other 7 website construction.o www.akojant.com (IFS Integration)- Seo & Sem Processeso 4 market researches- Management of Social Media AccountsPetlas 50 thousand> 500 thousandStarmaxx 350> 250 thousandTurbocharger 0> 60 thousand- Domestic-International Fair, Trademark Registration, Patent -
Media Planning And Reporting SpecialistBoydak Holding Oct 2008 - Jun 2015KayseriAdvertising Department Media Planning, Digital Process Management-Summer Lecture- Advertising of national, regional and international TV, Newspaper, Magazine, Radio, Cinema, Outdoor, Digital and Social Media according to the needs of Group Brands (İstikbal, Bellona, ??Mondi and other).Management of Media, Creative and Digital Agencies. Media acquisition and measurement of results.Agency creation process, brief, process tracking, result report and agency selection process management. PR, Corporate Communication Process. KPI determination for all campaigns, evaluation. Providing the highest contribution to the branding process with the marketing department and promotion activities. -Detailed Expression- Media Planning Analysis of media environment in line with domestic, international and local advertising demand. Selection of platforms in line with campaign objectives (Tv / Newspaper / Radio etc ..). Briefing the creative agency for this campaign. Creating detailed media plans in parallel with the clarified creative process.In TV commercials; planning for campaign target audience, measured, unmeasured and local channel / local network channels as needed.Follow up throughout the campaign process, capture feverlar in line with brand interests. Spot by spot actualized control. Make effective national / regional or local planning in newspaper advertisements according to the needs of brands, circulation / net sales / access power of the media. Create a channel package for campaign ads for radio ads.Selection of ads in cinema commercials according to the dynamics of the media. Selection of film in line with audience and target audience.Use of wall, racket, billboard, megaboard in outdoor advertisements. Follow up of effective works in this field in the world. Digital Process Management Display Performance, Video and Mobile advertising applications according to campaign needs in digital advertisements. -
Senior It SpecialistTurkland Bank Jun 1999 - Sep 2000IstanbulHardware and Network. ATM setup, network management and installation of the necessary programs for banking operations, remote support.// Even though I took part in the first two in the performance score, we were dismissed with other personnel recruited in the last two years due to the economic crisis. -
Advertisement And Public Relations HeadQuasar Computer Jan 1998 - Jun 1999İstanbulIt was my first corporate business experience.I carried out all the processes related to advertising and public relations.Preparation of press release.Creation of campaign materials. (data sheet, catalog, etc.)Magazine, newspaper and outdoor advertising works.Purchasing Media.Business card corporate identity materials.Printing process.// I left because I went abroad.
Serdar Isik Skills
Serdar Isik Education Details
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Strategic Marketing And Brand Management -
İşletme -
Çevre
Frequently Asked Questions about Serdar Isik
What company does Serdar Isik work for?
Serdar Isik works for Oran
What is Serdar Isik's role at the current company?
Serdar Isik's current role is Perakende Operasyon Koordinatörü.
What schools did Serdar Isik attend?
Serdar Isik attended Çankaya Üniversitesi, Anadolu Üniversitesi, Gazi Üniversitesi.
What are some of Serdar Isik's interests?
Serdar Isik has interest in Science And Technology, Environment, Arts And Culture.
What skills is Serdar Isik known for?
Serdar Isik has skills like Sap, Brand Marketing, Medya Ilişkileri, Marketing Budget Management, Report Writing, Offset Baskı, Pazarlama, Eğitim, Sosyal Medya Pazarlaması, Reklam, Google Adwords, Medya Planlama.
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