Sertug Demir Email & Phone Number

Istanbul, Turkey

Product Management• Managed the production and testing of over 1,500 mobile games, ensuring quality and innovation.• Achieved over 70 million installs worldwide on both iOS and Android platforms.• Successfully launched 2 worldwide mega hits, establishing a strong presence in the mobile gaming market (Office Fever and Button Fever)• Delivered more than 30 soft launches, accumulating over 5 million installs in total.Strategy and Team Management• Contributed to company's overall production strategy through own successful production outcomes• Supervised the team to oversee production activities and processes to ensure efficiency, quality and alignment with company strategyProject Management• Designed and led the development of automation projects to streamline the publishing department's processes.• Led a cross-functional team from the publishing and technology departments to successfully complete the project.Account Management• Managed the accounts of more than 80 business partners ranging from 5 to 30 team members over a four-year period• Established effective communication with business partners for collaboration and guidance on production, art and visual design, development, and game design processes• Provided consultancy to business partners on organizational structure, production processes and finance Business Development• Scouted for new potential business partners and established connections for collaborationReporting & Presentation• Prepared and presented quarterly and annual department performance reports to executives

Product Management• Managed the production and testing of over 1,500 mobile games, ensuring quality and innovation.• Achieved over 70 million installs worldwide on both iOS and Android platforms.• Successfully launched 2 worldwide mega hits, establishing a strong presence in the mobile gaming market (Office Fever and Button Fever)• Delivered more than 30 soft launches, accumulating over 5 million installs in total.• Conducted comprehensive market and trend research to stay ahead of the industry• Performed detailed competitor analysis to inform strategic decision-making.• Led the ideation process for new games, leveraging creativity and market insights to develop engaging concepts.• Designed and implemented product updates based on metrics analysis, enhancing in-game experience and monetization.• Utilized data analytics to identify areas for improvement and guide the development of updates.• Fostered collaboration across departments, including tech, growth, and creative, to ensure cohesive project execution and delivery.• Managed production planning and time management, setting and adhering to deadlines for timely releases.Team Management• Supervised the team to oversee production activities and processes to ensure efficiency, quality and alignment with company strategyAccount Management• Managed the accounts of more than 80 business partners ranging from 5 to 30 team members over a four-year period• Established effective communication with business partners for collaboration and guidance on production, art and visual design, development, and game design processes• Provided consultancy to business partners on organizational structure, production processes and finance

Istanbul, Turkey

• Conducted comprehensive market and trend research to stay ahead of the industry• Led the ideation process for new games, leveraging creativity and market insights to develop engaging concepts.• Managed production planning and time management, setting and adhering to deadlines for timely releases.• Established effective communication with business partners (studios) for collaboration and guidance on production, art and visual design, development, and game design processes• Scouted for new potential business partners and established connections for collaboration

Commercial and Financial Due Diligence• Demonstrated fast adaptation to diverse businesses and corporations across various industries.• Engaged with all departments of client companies to understand, assess, and analyze operations and processes, evaluating their impact on financials.• Conducted thorough industry analyses to inform strategic decision-making.• Performed Profit and Loss (P&L) analysis to assess financial health and operational efficiency.• Conducted comprehensive financial due diligence for mergers and acquisitions, identifying key risks and opportunities to inform investment decisions.• Developed detailed financial models and projections to evaluate the financial impact of potential acquisitions.• Assessed the quality of earnings, working capital requirements, and potential synergies to ensure accurate valuation of target companies.• Provided actionable insights and recommendations to clients, enabling informed decision-making and successful deal execution.• Fostered strong relationships with clients, investment banks, and other external partners to facilitate smooth transaction processes.Team Management• Led and managed a team of 4-6 professionals in conducting due diligence projects, ensuring effective collaboration and high-quality deliverables• Collaborated with cross-functional teams (tax, legal, tech) in the analysis of target companies' financial statements, business models, and market positioning.Clients:• Leading Turkish Food Catering Company• Leading Software Distributor and Aftersales Service Provider of SAP products in Turkey• Large-sized Fund Management Company• 2nd Biggest Construction and Real Estate Development Company in Turkey

Client: Kingdom of Saudi Arabia - Ministry of HealthProject: Public Private Partnership (PPP) Project for healthcare services in Saudi Arabia within the scope of Saudi Vision 2030 national transformation program• Performed a Public-Private Partnership (PPP) project for healthcare services in Saudi Arabia under the Saudi Vision 2030 national transformation program, focusing on innovative healthcare solutions.• Conducted comprehensive field research in 11 regions, assessing over 50 healthcare facilities to gather critical data and insights.• Led primary data collection and analysis through interviews with regional authorities and healthcare experts, contributing to the project's strategic direction.• Collaborated with public healthcare services experts to integrate best healthcare practices.• Designed a new public healthcare model from scratch, leveraging field studies, analyses, and best practices from Turkey to enhance healthcare delivery and accessibility.Client: TAV Airports ManagementProject: Business Development - Tender Consultancy• Prepared comprehensive financial, commercial, and operational model documents for airport management tenders, encompassing services for airport management, retail stores, and food & beverage outlets.Project: Relocation of Commercial Areas from Ataturk Airport to Istanbul New Airport• Managed the strategic relocation of commercial areas from Ataturk Airport to Istanbul New Airport, ensuring a seamless transition.• Oversaw logistic planning to optimize the relocation process and minimize disruptions.• Conducted financial optimization of relocation operations to ensure cost-effectiveness and efficiency.• Facilitated communication with brand executives and government authorities to coordinate efforts and comply with regulations.• Prepared legal documents and contracts to formalize handovers and relocations, ensuring legal compliance and clarity.

Senior Associate

Financial and Commercial Due Diligence• Demonstrated fast adaptation to diverse businesses and corporations across various industries.• Engaged with all departments of client companies to understand, assess, and analyze operations and processes, evaluating their impact on financials.• Conducted thorough industry analyses to inform strategic decision-making.• Performed Profit and Loss (P&L) analysis to assess financial health and operational efficiency.• Conducted comprehensive financial due diligence for mergers and acquisitions, identifying key risks and opportunities to inform investment decisions.• Developed detailed financial models and projections to evaluate the financial impact of potential acquisitions.• Assessed the quality of earnings, working capital requirements, and potential synergies to ensure accurate valuation of target companies.• Provided actionable insights and recommendations to clients, enabling informed decision-making and successful deal execution.• Fostered strong relationships with clients, investment banks, and other external partners to facilitate smooth transaction processes.Team Management• Led and managed a team of 4-6 professionals in conducting due diligence projects, ensuring effective collaboration and high-quality deliverables• Collaborated with cross-functional teams (tax, legal, tech) in the analysis of target companies' financial statements, business models, and market positioning.Clients:• Leading Turkish Food Order Website (Yemeksepeti.com)• Turkey Plant of an International Sportswear and Shoe Company (Hummel)• Private School Chain with over 40 branches (Mektebim Schools)• Mid-sized Producer of Medical Sterilizer and Consumables• Mid-sized Producer of Electrical Components

İstanbul, Türkiye

• Conducted process analyses for audited companies to understand and present the financial impacts of their operations• Conducted financial audits for a diverse range of clients, ensuring compliance with GAAP, IFRS, and other relevant accounting standards.• Prepared and reviewed Balance Sheet and Profit & Loss (P&L) statements, ensuring accuracy and adherence to accounting principles and standards.• Collaborated closely with audit teams to plan and execute audit procedures, including testing of financial statement accounts and internal controls.• Assisted in the preparation of financial statements and audit reports, ensuring accuracy and completeness.• Developed strong working relationships with clients, providing timely and professional responses to inquiries and requests.Clients:• Ford Motor Company (Turkey)• Koç Holding (Largest industrial conglomerate in Turkey and the only Turkish company in Fortune 500 Global)

Master Of Arts (M.A.), Economics And Finance

College Of Administrative Sciences, Business Administration