AeroLeads people directory · profile
Serena Lee Email & Phone Number
Lead, Digital Customer Growth
at
AT&T
1 work email found
@att.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Lead, Digital Customer Growth
Location
Manhattan Beach, California, United States
Who is Serena Lee? Overview
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Quick answer
Serena Lee is listed as Lead, Digital Customer Growth at AT&T, based in Manhattan Beach, California, United States. AeroLeads shows a work email signal at att.com and a matched LinkedIn profile for Serena Lee.
Serena Lee previously worked as Director, eCommerce at At&T and Director, Client Succes Management - AT&T Warner Media Tech Strategy & Operations at At&T. Serena Lee holds Master Of Business Administration - Mba, Marketing & Consulting from University Of Southern California.
Company email context
Email format at AT&T
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*@att.com
68% confidence
AeroLeads found 1 current-domain work email signal for Serena Lee. Compare company email patterns before reaching out.
Profile bio
About Serena Lee
I am an accomplished Strategy, Technology and Media professional and my specialty is helping business stakeholders creatively solve complex business challenges to achieve measurable enterprise value. I do this by data-driven problem solving, consultative selling and aligning data strategy with client goals. I have been successful because of my diverse domain expertise in Analytics, e-Commerce, Data Strategy, MarTech, AdTech, e-Commerce, Customer Experience, Telco and Media. What is unique about me is my passion for innovative solution consulting based on broad business processes/programs experience coupled with technical domain expertise. Core competencies include:Insights and Analytics | Digital Transformation | Execution/Delivery Focus | Innovative | eCommerce | AdTech/MarTech | Multi-Channel Marketing | People Manager | Trusted Advisor | Thrive in Matrixed Organization
Listed skills include Digital Marketing, Strategy, Online Advertising, Digital Media, and 21 others.
Current workplace
Serena Lee's current company
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6 roles · 18 years
Serena Lee work experience
A career timeline built from the work history available for this profile.
Director, Ecommerce
Current- Develop and lead eCommerce strategy and business solutions to facilitate online transactions
- Lead cross-functional collaboration across marketing, sales, service/support, web design, advanced analytics, MarTech, and tech dev to ensure eCommerce solutions support business strategy and integrates with att.com.
- Strategize, plan, develope and execute content plans, oversee the generation of promotional materials and campaigns, monitor performance analytics, website traffic and product performance.
- Identify capability enhancement opportunities, develop business cases, manage implementation, and measure incremental lift in buy flow progression.
- Direct segmentation strategy for acquisition, cross-sell, upgrades, Signature, Hispanic, and mobile platform across site personalization, SMS/email notifications, and 2-way Social pull marketing.
- Manage the research, analysis, and monitoring of financial, technological and demographic factors, and designs plans to capitalize on market opportunities.
Mar 2021 - Present
Director, Client Succes Management - At&T Warner Media Tech Strategy & Operations
Lead Client Success Management team to align, deliver, and drive adoption of enterprise-wide consumer data capabilities across AT&T, Inc. business units, unlocking data-driven business value across marketing, digital customer experience, and strategic consumer insight initiatives.-Consult client organizations to identify innovative multi-channel marketing.
Sep 2018 - Feb 2021
Assoc. Director, Analytics & Insights - At&T Xandr Advertising & Marketing
Oversaw innovative AdTech and MarTech framework and methodologies to generate advertising revenue and AT&T communication product sales on att.net (20 billion pageviews per year / customizable content including news, sports, weather, entertainment, email, products, and services).-Established strong relationship with stakeholders to guide through digital.
Jan 2016 - Aug 2018
Sr. Manager, Customer Experience Strategy & Insights - At&T Directv, Inc
Foster strong relationships with client organizations and help accelerate business value through improving customer experience, reducing churn and realizing operational cost savings.-Built business cases, developed execution strategy and partnered with cross-functional teams to execute impactful customer lifecycle initiatives for 18 million DirecTV.
2013 - 2016
~3 yrs
Sr. Manager, Business Analytics
-Delivered analytics on LTV, multi-channel marketing campaign optimization, content engagement, customer journey/personas, A/B testing design, and acquisition/churn predictive modeling.-Managed day-to-day operational workflows of paid media executions to drive acquisition, cross-sell, upsell, and retention.
2008 - 2012
~4 yrs
2 education records
Serena Lee education
Master Of Business Administration - Mba, Marketing & Consulting
University Of Southern California
Bachelor Of Science - Bs, Psychobiology/Business Administratio
Ucla
FAQ
Frequently asked questions about Serena Lee
Quick answers generated from the profile data available on this page.
What company does Serena Lee work for?
Serena Lee works for AT&T.
What is Serena Lee's role at AT&T?
Serena Lee is listed as Lead, Digital Customer Growth at AT&T.
What is Serena Lee's email address?
AeroLeads has found 1 work email signal at @att.com for Serena Lee at AT&T.
Where is Serena Lee based?
Serena Lee is based in Manhattan Beach, California, United States while working with AT&T.
What companies has Serena Lee worked for?
Serena Lee has worked for At&T and Directv.
How can I contact Serena Lee?
You can use AeroLeads to view verified contact signals for Serena Lee at AT&T, including work email, phone, and LinkedIn data when available.
What schools did Serena Lee attend?
Serena Lee holds Master Of Business Administration - Mba, Marketing & Consulting from University Of Southern California.
What skills is Serena Lee known for?
Serena Lee is listed with skills including Digital Marketing, Strategy, Online Advertising, Digital Media, Marketing Strategy, Analytics, Digital Strategy, and Marketing.
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