Serena Bailey Email and Phone Number

• TOTAL OPERATIONS: eCommerce & Finance: including acquisitions, contracts, commercial lease agreements, permits, licensing, payroll, scheduling, staffing, training, buying. • Developed strong customer base with social media marketing within the first 6 months. • Increased total sales & profits by 48% through online sales, subscriptions, events & programs. • Created, designed & published Website(s): Analytics, Products, Payments, Links, Invoices • Store maintenance, stockroom organization, verifying billing adjustments, customer service. • Streamlined SEO workflows, generated AI to create title tags & meta tags. • Integrated apps, created branded apps, created email campaign.

• Controlled P&L, Staff Training & Recruiting, On-Boarding, Lodging, Operations & Logistics, Sales, Property & Staff Supervision. • Customer Service, Room Readiness, Grounds Maintenance, Budgeting, Inventory Management • Oversaw staff of 15; maintain 150 rooms of a hybrid property which included kitchenettes.

• Processed billing invoices under net terms, order company supplies within the fiscal budget. • Coordinated executive meetings, scheduled travel arrangements & itineraries. • Administer benefit requisitions from the Contract Board through Human Resource Funds.

• Instructed long-term classes of math & science with as many as 35 students • Incorporated technology and social media into students’ learning activities for varied academic disciplines • Created instructional materials and procedures consistent with individual learning needs and behavior

• TOTAL store level operations: store maintenance, stockroom organization, payroll, scheduling, staff hiring, training, evaluations, and annual reviews