Serena Balani Email & Phone Number

Roanoke, Va, Us

Jersey City, New Jersey, United States

New Jersey, United States

Jersey City, New Jersey, United States

Monitored real-time news, detected emerging trends, and provided early warnings to help organizations manage and cover crises effectively. Covered areas like worldwide breaking news, narcotics, cyber, and corporate risk.Clients: CNN, United Nations, NYC Emergency Management, among others

Remote

Mumbai, Maharashtra, India

Having worked on brands across industries such as BFSI, FMCG, Paint, Entertainment, Auto (Both Electric and Petrol), has led to an in-depth understanding of the content required to engage with such a diverse audience, as well as the market space for each of these brands.I have also had the opportunity to launch 2 brands for the first time in the market, which have grown significantly.Job role included:- Content Writing- Campaign and Hygiene Ideation and Strategy- Handling Media Spends and Asset Creation for brands- Working on Press Releases for larger campaign coverage- Covering Media Drives, Launches and Press Releases, Competitions on Social Media Live, both on ground and from my office.- Being a part of the Scripting, Production, Shooting and Editing processes for Video Projects, including DVCs, TVCs and other Video assets for promotion.- Influencer Marketing- Ideating on ground activities for brands

Mumbai, Maharashtra, India

Worked with an independent Director for a short film to be published on Amazon Prime Video. Handling responsibilities ranging from scheduling, logistics, videography and direction inputs to overall Production.

Mumbai, Maharashtra, India

- Worked on market research for clients such as Modern Breads, Bloomberg, TATA Motors and Lodha, delving into Indian and English markets, PR, internal communication and gathering resources.- Worked on creating Newsletters for True North and other such clients- Created 2 MBA Presentations based on PR research and PR measurements- Was a part of organizing a Press Release for Modern Breads Relaunch.

Mumbai, Maharashtra, India

Organized an Indian International Model United Nations (IIMUN), one of the largest international organizations encouraging young minds to debate on global problems and present ideas to the UN.Signed on 550 participants in Rajasthan, and organized events across 30 schools, handling food, amenities, accommodation, and partnerships.Dealt with several prominent personalities such as the King, Military Officers and Ministers while organizing the main event.Main Job Roles included:- Sales- Marketing- Event Organization and Management- PR- Social Media Coverage of the event

Mumbai, Maharashtra, India

Was part of the Visual Creative Team of the IIMUN (A project of Aufklaren Event Management LLP.).Edited and created content for films promoting India becoming the sixth permanent member in the United Nations Security Council.Job Role Included:- Scripting- Filming- Editing

Mumbai, India

Created written material and reports for multiple high end fashion and jewelry brands including Tommy Hilfiger, Falguni and Shane, Shaze, Jaipur Jewels and more and Dealt with clients of the firm, handling their coverage across all forms of media.Job Role Included:- Recording Coverage Daily- Working on Reports- Coordinating with Journalists for Brand Coverage

Master Of Science - Ms, Journalism

Key Courses: Video & Audio, Investigative Techniques, City News Room, and Shoe Leather Thesis: Reporting and writing a 5,000+ word.

Bachelor Of Mass Media, Journalism

Jai Hind Music Cafe: Head of Events Co-founded the first college-based music club that built a platform for upcoming artists in Mumbai..