Serena Baleja Email & Phone Number

Los Angeles, CA, US

London, GB

I design and execute high-impact influencer marketing campaigns across consumer electronics, hospitality, tech, gaming and web3. I leverage my industry expertise to manage high-volume communication projects with multiple stakeholders, collaborating and making real connections with influencers to produce engaging content. I deliver strategic insights and.

Los Angeles, California, US

- Meadow reinvents co-working, supporting North East LA's top start-ups and creatives.- Led marketing and sales initiatives with community partners, aligning with Meadow's brand.- Managed campaign pipeline, balancing partnerships, and exceeding revenue targets.

- On a mission to onboard 1 million people to web3.- Actively seeking, engaging and securing brand partnerships- Identifying impactful opportunities and acting upon them- Mitigating outcomes using decision theory

A multi-faceted digital lab with real world application and products, Bridging the gap between the metaverse and reality. Including Wooshi World a Metaverse gaming with NFT avatars.- Headed Influencer campaigns, built and vetted over 300 Influencers - Built connections relationships and conducted all outreach - Rate and deliverable negotiation- tracked and.

Shenzhen, Guangdong, CN

- Sourced and contacted live stream creators to build strong relationships.- Developed a content pipeline for live stream slots and in-feed posts.- Managed data-driven conversion US campaigns for AP based consumer electronics brand- Optimized vetting and livestream campaign performance through analytics and strategic insights.

London, England, GB

- Conceptualized and created Influencer campaign - Built connections relationships and conducted all outreach - Negotiated agreements, settling terms- responsible for all active posts on a schedule - tracked and analyzed performance

Beijing, Beijing, CN

- Largest consumer electronic company in China launches new products in the UK.- Testing exclusive shopping features in the UK Market - Hosting livestream spaces for creators to sell merch - co-ordinating and producing all creator driven content - Influencer liaison and POC- analyzing audience results and reporting back to Xiaomi HQ in China

An innovative dating start up set to slow down and change rushed 'swiping' culture- Lead UXR efforts in data collection on user participation.- Presented UXR findings and based recommendations on data storytelling- Created customer support processes. (scaling)- Created onboarding for new hires (scaling) - Prioritized features on user value and effort.

Los Angeles, CA, US

Product Manager for Open Source Civic Tech. - Directed, managed and analysed 80+ user interviews- Onboarded 20+ volunteers for various roles within the project- Iterated our process with integrated feedback loops.- Conflict resolution management- Storytelling through data.

Voorschoten, NL

- Piloted TikTok influencer strategy for Citizen M- Promoting openings in key West Coast locations.- Communicated with a high volume of creators- Overseeing social media for HIP Media and leading growth strategy.- Managed client relations and account teams, developing cohesive content plans and brand storytelling.- Defined key performance indicators.

- Overseeing social media for HIP media, and spear-heading growth strategy.- Leading account teams and client strategy. - Direct client relations- Managing a team of writers, bloggers, image and video creators- Developing a relevant, compelling and cohesive content plan.- Leading the development of brand storytelling across all platforms.- Define and.

-Developing a relevant, compelling and cohesive content plan.-Leading the development of brand storytelling across all platforms.-Developing email marketing strategy.-Define and monitor key performance indicators.-Applying market research to analytics of performance-Influencer relations

London, US

-Developing a relevant, compelling and cohesive content plan.-Leading the development of brand storytelling across all platforms.-Define and monitor key performance indicators.-Applying market research to analytics of performance-Influencer relations

-Developing a relevant, compelling and cohesive content plan.-Leading the development of brand storytelling across all platforms.-Define and monitor key performance indicators.-Applying market research to analytics of performance-Influencer relations

London, GB

- Assisting the Editor in the most relevant events, reviews and stories happening in the world today.- Project managing writers and bloggers for social media campaigns.- First point of contact client relations.

London, GB

-Writing in-depth journalistic articles for musical events, product PR and travel.-SEO keyword inclusion-Link Building-Advertorial articles-Social media caption writing

Voluntary work for non-profit organisation to match disassociated youth with creative projects in London to teach interpersonal connections and creative expression.

As the Intern at this boutique architect firm, I was generously taken under the wing of Director Mandeep Singh, who let me assist and oversee in almost every aspect of the Architects process, including model making, 3D cad work, site surveying, material exploration and of course architectural admin including health, safety and sustainability which is the.

Product Management, Business And Design

Bachelor'S Degree, Industrial And Product Design

Bachelor'S Degree, Design And Applied Arts

Bachelor'S Degree, Industrial And Product Design