With over 24 years of dynamic experience as a leader, strategist, and speaker/trainer, I’m the Founder & CEO of Regenerative Practices , a global membership-based platform dedicated to revolutionizing patient care through the provision of unparalleled education and resources to medical professionals and patients. If you are a physician or medical provider looking to diversify your practice or leave conventional medicine to learn how integrative, functional and regenerative medicine is leading in optimizing health, wellness and longevity - my company is the Only One that will not only prepare you, but guide you to success. Not in one year... you can Learn Today, and Prescribe Tomorrow!My passion lies in ensuring every patient deserves access to the latest advancements in medical science and, every practitioner needs the resources to implement new emerging therapies. My journey began with a solid foundation in Social Work, Addictions Counseling, Long Term and Assisted Living Administration and Business and Psychology from Laurentian University. All of this experience and education helped to shape my approach to understanding market needs and creating impactful solutions. From pioneering agency expansions to spearheading successful marketing campaigns, I’ve consistently driven growth and excellence.At Regenerative Practices, our team is comprised of experts from all over the globe, dedicated to empowering medical professionals with the education and tools to focus on patients, not just symptoms, for improved outcomes and increased business profitability. Our public site focuses on offering information based on science that is accessible through prescriptions and medically supervised programs - focused on optimizing health and wellness and extending lifespan. In my past roles, I have a diverse background from healthcare to marketing to racing :-). My expertise spans B2B and B2C marketing, strategic business development, and public relations.I’m excited to connect with like-minded professionals and explore new opportunities to make a meaningful impact in healthcare and beyond. Let’s connect!
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Founder And CeoMedbridge GlobalCharlotte, Nc, Us -
Founder & CeoRegenerative Practices Jan 2018 - PresentUsa, Canada, Australia, South AfricaAs the Founder & CEO of Regenerative Practices, Serena Brock leads the company’s mission to provide cutting-edge, accredited medical education that teaches and guides healthcare professionals to step outside traditional practice, diversify and/or grow an existing practice. Her role involves strategic vision, alliance with other leading organizations and global expansion.♦ ♦ Founded Regenerative Practices to deliver advanced medical education courses and business development support.♦ ♦ Developed a comprehensive curriculum covering peptide therapy, sexual health, psychedelic-assisted, and hormone replacement therapy.♦ ♦ Built a team of industry experts to create high-quality, accredited educational tools.♦ ♦ Development of a global network for healthcare professionals.♦ ♦ Direct marketing strategies to connect with healthcare practitioners and expand the company’s reach.♦ ♦ Implemented innovative digital marketing techniques to enhance brand presence and ROI.♦ ♦ Ensured the delivery of high-impact educational resources to address chronic illness and extend lifespan.♦ ♦ Championed the mission to provide practitioners with the latest advancements in medical science. -
Agency Owner/ConsultantBreeze Consulting/Marketing Jun 2014 - Dec 2021Charlotte, North Carolina AreaAt Breeze Consulting/Marketing, Serena served as the Agency Owner and Consultant, focusing on B2B and B2C demand generation and digital marketing strategies. She worked directly with top leadership to craft impactful marketing solutions and manage high-stakes client relationships.♦ ♦ Founded and led Breeze Consulting/Marketing to deliver results-oriented digital marketing and business consulting services.♦ ♦ Developed and executed comprehensive marketing strategies for both B2B and B2C clients.♦ ♦ Managed top leadership relationships with diplomacy and discretion.♦ ♦ Crafted press releases, byline articles, blogs, and scripts for diverse clients.♦ ♦ Identified emerging social media trends and developed plans to address them.♦ ♦ Maintained content creation for websites, news releases, and corporate communications.♦ ♦ Assisted in Investor Relations and other communication efforts as needed.♦ ♦ Directed business development efforts for clients such as PreventgenRx.
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Ceo/AdministratorSky Blue Infusion Care Mar 2014 - May 2016Charlotte, North Carolina AreaAs CEO/Administrator at Sky Blue Infusion Care, Serena managed all aspects of the company’s operations, including licensure, staffing, and training. Her leadership ensured compliance and profitability while growing the business.♦ ♦ Held C-level responsibilities for licensure, inventory procurement, and homecare operations.♦ ♦ Negotiated reimbursement rates with insurance carriers and managed payer/provider contracts.♦ ♦ Supervised a team of 12 direct reports and over 200 employees.♦ ♦ Developed policies and procedures for licensure, compliance, and budget preparation.♦ ♦ Created marketing materials for print, digital, and social media channels.♦ ♦ Recruited and trained key staff including the Director of Nursing and Finance & Operations Manager.♦ ♦ Ensured adherence to state regulations for DHHS, EHR, OSHA, and HIPAA compliance.♦ ♦ Led the acquisition and transition of new business opportunities.
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Consultant- Brock Macneill ClientKrause Financial Services/Law Firm Jan 2006 - Dec 2013Charlotte, North Carolina AreaDuring her time at Krause Financial Services/Law Firm, Serena transformed the company’s service culture, upgraded technology, and led significant revenue growth through strategic initiatives and client engagement.♦ ♦ Increased client growth by over 44% in just seven months.♦ ♦ Transformed the company’s service culture and upgraded technology platforms.♦ ♦ Re-established market leadership and revitalized stalled business areas.♦ ♦ Spearheaded educational efforts on Medicaid Compliant Annuities and spend-down techniques.♦ ♦ Authored a guide for crisis planning and financial management.♦ ♦ Achieved top status in the Million Dollar Round Table for Annuities.♦ ♦ Recognized as a speaker and trainer for national financial and legal associations.♦ ♦ Expanded client base through innovative marketing and educational strategies.
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President / OwnerBrock Macneill Dec 2005 - Dec 2013Charlotte, North Carolina AreaAs President/Owner of Brock MacNeill, Serena led the growth of a marketing and advertising agency, developing strategic campaigns and managing client relationships in the legal and healthcare industries.♦ ♦ Founded and led Brock MacNeill, focusing on marketing and advertising in legal and healthcare sectors.♦ ♦ Secured over 35 retained clients and managed their accounts personally.♦ ♦ Developed and executed strategic marketing campaigns for diverse clients.♦ ♦ Created successful advertising and marketing initiatives for the legal and healthcare industries.♦ ♦ Led business development efforts and established strong client relationships.♦ ♦ Oversaw all aspects of account management, from strategy to execution.♦ ♦ Coordinated with teams to deliver high-impact marketing solutions.♦ ♦ Drove growth and success through effective campaign management.
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Ceo/AdministratorAvenue Homecare, Inc. Nov 2003 - May 2013Charlotte, North Carolina AreaAs CEO/Administrator of Avenue Homecare, Inc., Serena advanced from consultant to CEO, managing operations and business development to establish the company as a leading homecare agency in the industry.♦ ♦ Advanced from consultant to CEO, leading the formation and growth of Avenue Homecare, Inc.♦ ♦ Managed operations for a top 10 home care agency with annual revenues of $4.4M.♦ ♦ Developed business strategies for hospitals, physician practices, and long-term care facilities.♦ ♦ Expanded services to include therapies and scientific staffing.♦ ♦ Directed a team of six managers and over 600 field nursing personnel.♦ ♦ Oversaw policy creation, compliance, and budgeting processes.♦ ♦ Led the agency to top rankings through strategic business development.♦ ♦ Developed marketing materials and led new business initiatives. -
Marketing & Consumer Goods Consultant/Brand Ambassador-Brock Macneill ClientDr. Gadget Tv Personality 2006 - 2013UsaAs a Marketing & Consumer Goods Consultant/Brand Ambassador for Dr. Gadget, Serena promoted products and raised funding through high-profile television appearances and product promotions.♦ ♦ Served as a brand ambassador and marketing consultant for Dr. Gadget.♦ ♦ Promoted hundreds of products, including Brookstone and Dynatrap, through television segments.♦ ♦ Raised funding and sold over 250,000 units per show segment.♦ ♦ Appeared on major TV shows including The View, EXTRA!, and Wendy Williams.♦ ♦ Represented products and companies on national television platforms.♦ ♦ Managed product promotions and raised public awareness.♦ ♦ Coordinated with brands to develop effective marketing strategies.♦ ♦ Contributed to significant sales achievements through media appearances.
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Vp Of Marketing/Consultant- Brock Macneill ClientLuke & Associates 2011 - 2012Charlotte, North Carolina AreaAs VP of Marketing/Consultant at Luke & Associates, Serena led new brand development, strategic planning, and media management for high-profile projects and national events.♦ ♦ Led new brand development and strategic marketing initiatives for Luke & Associates.♦ ♦ Conducted consumer research and strategic media planning for various projects.♦ ♦ Managed a $6MM media budget for NASCAR sponsorship and related activities.♦ ♦ Developed and executed promotional events including the Hope & Inspiration Tour.♦ ♦ Coordinated with sponsors such as Bush Beans and Ingersoll Rand.♦ ♦ Organized and managed the Winning Conference Booth at the Veterans Affairs National Health Care Conference.♦ ♦ Secured media coverage and managed PR efforts for NASCAR and veterans’ initiatives.♦ ♦ Contributed to the company’s recognition as a top job-creating company by Inc. Magazine. -
Consultant- Brock Macneill ClientMedicaid Practice Systems Llc 2007 - 2009UsaAt Medicaid Practice Systems LLC, Serena developed and executed marketing strategies that drove revenue growth and enhanced the company’s position as a leading legal training organization.♦ ♦ Developed and executed marketing strategies that resulted in an 80% revenue increase.♦ ♦ Represented the company at tradeshows and as a guest speaker/trainer.♦ ♦ Created and led webinars to reduce travel costs and expand reach.♦ ♦ Developed targeted B2B lead generation campaigns and market segmentation strategies.♦ ♦ Enhanced MPS’s reputation as a top legal training organization in the USA.♦ ♦ Generated new channel development opportunities and increased sales.♦ ♦ Designed successful marketing campaigns and promotional materials.♦ ♦ Engaged with industry professionals and expanded the company’s network. -
Consultant - Brock Macneill ClientGenesis Anti-Aging & Cosmetic Surgery Center 2006 - 2009Charlotte, North Carolina AreaAs a Consultant for Genesis Anti-Aging & Cosmetic Surgery Center, Serena led business strategy, marketing operations, and market research to drive significant revenue growth and brand awareness.♦ ♦ Managed business strategy and marketing operations for Genesis Anti-Aging & Cosmetic Surgery Center.♦ ♦ Grew revenues from $2M to over $25M in just 18 months.♦ ♦ Implemented risk management strategies and reduced expenses by 28%.♦ ♦ Conducted market research and identified new business opportunities.♦ ♦ Developed and launched new products and services for the center.♦ ♦ Led high-impact marketing campaigns and promotional events.♦ ♦ Engaged in public relations efforts, including speaking at the A4M Conference.♦ ♦ Drove strong consumer awareness and employee engagement.
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President, Us OperationsSutton/Javelin Communications Feb 1992 - May 2002Charlotte, North Carolina AreaIn her role as President of US Operations for Sutton/Javelin Communications, Serena expanded the agency’s presence in the Charlotte area, securing high-profile accounts and leading successful investor relations efforts.♦ ♦ Expanded Sutton/Javelin Communications from Toronto to Charlotte, North Carolina.♦ ♦ Secured notable accounts including Cato Corporation and Paramount Carowinds in the first year.♦ ♦ Awarded top honors for annual reports for major clients like Toshiba and ScotiaBank.♦ ♦ Facilitated investor relations road shows and key client presentations.♦ ♦ Developed strategic marketing and communication plans for diverse industries.♦ ♦ Managed high-profile client relationships and project execution.♦ ♦ Led efforts for new business development and account management.♦ ♦ Established a strong presence in the North Carolina market.
Serena Brock Education Details
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Business/Psychology
Frequently Asked Questions about Serena Brock
What company does Serena Brock work for?
Serena Brock works for Medbridge Global
What is Serena Brock's role at the current company?
Serena Brock's current role is Founder and CEO.
What schools did Serena Brock attend?
Serena Brock attended Laurentian University/université Laurentienne.
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Serena Brock
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