Serena Chang Email & Phone Number

Honolulu, Hi, Us

Lead and optimize referral marketing channel to drive customer acquisition. Responsible for developing compelling product messaging, positioning, and multi-channel campaign strategies through skilled data analysis, experimentation, and customer segmentation to identify opportunities and drive results.

Remote

• Established and led the conversion rate optimization strategy and processes; audit user flows, oversee funnel optimizations, A/B test ads and website experiences.• Identified and monitored KPI’s: define insights, hypotheses and roadmap of testing, as well as market priority across products.• Presented weekly analytics and insights to executive team.• Managed Google, Facebook, Instagram, and LinkedIn campaigns.• Developed messaging hierarchies for different audience segments… Show more • Established and led the conversion rate optimization strategy and processes; audit user flows, oversee funnel optimizations, A/B test ads and website experiences.• Identified and monitored KPI’s: define insights, hypotheses and roadmap of testing, as well as market priority across products.• Presented weekly analytics and insights to executive team.• Managed Google, Facebook, Instagram, and LinkedIn campaigns.• Developed messaging hierarchies for different audience segments based on research and testing.• Spearheaded SEO research and responsible for implementing technical SEO, content marketing, and linkbuilding strategies.• Led the"ReyBlog"project, including capacity planning, resource allocation, project documentation, content calendar development, and task management for a team of 15. Show less

Austin, Texas Area

Motoza is a digital marketing agency specializing in SEO and Paid Search for businesses nationwide. As the PPC & SEO Manager, my responsibilities include:• Project manager of the paid search & SEO departments. Oversaw the day-to-day activities of the production teams and interns.• Managed over 30 accounts across a variety of industries from enterprise level e-Commerce to local businesses. Responsible for all client facing communication.• Developed strategy and execution across… Show more Motoza is a digital marketing agency specializing in SEO and Paid Search for businesses nationwide. As the PPC & SEO Manager, my responsibilities include:• Project manager of the paid search & SEO departments. Oversaw the day-to-day activities of the production teams and interns.• Managed over 30 accounts across a variety of industries from enterprise level e-Commerce to local businesses. Responsible for all client facing communication.• Developed strategy and execution across paid and organic channels to drive lead generation, online purchases, and engagement.• Implemented A/B testing strategies to optimize conversion rates based on user experience data trends and user journey.• Conducted predictive modeling and cluster analyses to determine campaign optimizations in order to achieve maximum ROI.• Developed monthly reports to monitor KPI movements from all digital marketing assets and analyzefor trends, anomalies and opportunities. Show less

Austin, Texas Area

Main Street Hub, now acquired by Go Daddy, is a marketing platform for local businesses. Trusted by over 10,000 customers, we manage your social media, online reputation and review management, and email marketing. Account Managers are strategic partners to our national accounts. At Main Street Hub I helped over 300 clients develop social media marketing strategies across Facebook, Instagram, Twitter, Yelp, TripAdvisor, and Foursquare. I also offered creative solutions to integrate our… Show more Main Street Hub, now acquired by Go Daddy, is a marketing platform for local businesses. Trusted by over 10,000 customers, we manage your social media, online reputation and review management, and email marketing. Account Managers are strategic partners to our national accounts. At Main Street Hub I helped over 300 clients develop social media marketing strategies across Facebook, Instagram, Twitter, Yelp, TripAdvisor, and Foursquare. I also offered creative solutions to integrate our products into their overall marketing campaigns. As an expert adviser and client advocate, I worked to identify opportunities to help grow my clients' online presence and convert their digital audience into in-person customers. Show less

Austin, Tx

• Programmed and instructed customized group workouts for clients • Administered company’s social media accounts. Created content and engaged with our audience to inform and educate the community on best health practices• Led sales and marketing efforts• Pioneered bootcamp location in East Austin• Oversaw corporate wellness accounts for Google and The Circuit Of The Americas • Provided nutrition education for members• CPR/AED Certified

Austin, Texas

- Conducted research on visceral fat using DEXA results. Published research on the International Journal of Exercise Science and the Texas Academy of College Sports Medicine- Supervised and assigned weekly projects to nutrition interns- Assisted with DEXA scans and discussed results with clients- Reviewed food logs and gave weekly feedback to clients- Shadowed RD during nutrition consultations

Austin, Texas Area

- Administrative manager for Regional Director: developed email marketing strategies and oversaw marketing and membership sales- Led group workouts

Registered Dietitian R.D.N., Dietetics And Clinical Nutrition Services

The Coordinated Program in Dietetics at the University of Texas at Austin is granted accreditation by the Accreditation Council.

Bachelor Of Science (Bs), Nutrition- Didactic Program In Dietetics

Activities and Societies: Business Foundations Certification, Texas Lassos, Texas Nutrition Club