Serena Elder Email & Phone Number

Maidenhead

Maidenhead

Slough, United Kingdom

• Working predominantly with high profile clients from within the Financial Services, this role enables me to drive customer engagement through a variety of channels and requires me to effectively manage and coordinate a.
• Campaign ManagementManage the implementation and development of communications and campaign strategies (involving cross-organisational project management). A key element of this is creating and managing the creatives.
• NegotiationsDealing with the client, legal, product and fulfilment departments to ensure ultimate TCF and FSA compliance for campaigns. This also includes my sign-off of all client literature detailing our products to.
• CRM Understand marketing permissions and client restrictions with regards to the compliance legalities to ensure the right messages can go to the right customers.
• Research Oversee/manage research projects to gain customer insight, improve segmentation and develop customer focussed propositions. Carry out customer needs analysis, customer profiling and future market demands as.
• Product Development Regularly address the customer journey for enhancements.

• In this role I provide marketing support to champion growth of the business. I work closely with all the marketers in the business to ensure that channel engagement initiatives run to plan and use feedback to optimise.
• Project management – Manage the implementation and development of communications and campaign strategies (involving cross-organisational project management).
• New product launches – Contribute to the new product development process for the CIM communities offering by providing customer and market feedback through to launch and analysis.
• Research – Oversee/manage research projects to gain customer insight, improve segmentation and develop customer focussed propositions.
• Reporting and analysis – Monitor and evaluate campaign success. Carry out customer needs analysis and future market demands as required or identified.
• Presentations – at events and to prospective customers as required.

Cookham

• Key responsibilities
• Social media – implementation and management of Social Media Ambassadors (those who can ‘speak’ on behalf of the business) over Facebook (/theCIM), Twitter (@CIMinfo) and LinkedIn to ensure tone and messaging remains.
• Marketing to potential customers – marketing continuing professional development (CPD) and membership to prospects and other groups of customers predominantly through email and integrated campaigns; Acquisition of new.
• Strengthening the proposition for existing customers – from sourcing suppliers, managing contracts and monitoring performances to new product launches applicable to the market
• Copywriting – specifically for web, email and literature
• Line management – one direct report (Marketing Executive)

Cookham

• Key responsibilities
• Market research – leading the departmental research, including the Member Survey (to over 45,000 recipients, UK and International) through design concept, question set, sourcing suppliers, data control, project.
• Supplier ownership – overseeing the member benefits, from supplier contracts to promoting the services
• Website Management – for both my department and for our regional offices
• Customer communications – either through print or email, predominantly for retention, loyalty schemes and raising awareness.
• Event support – providing staff for events, or attending myself, where a membership presence is required, ensuring a comprehensive brief is provided

Berkshire

• Key responsibilities
• Direct Marketing
• Database Analysis
• Client Profiling
• Campaign ManagementCompanies including:
• SAS

Marlow

• Key responsibilities
• Managing the online consumer store, which I designed and implemented
• Shadowing the Category Manager
• Overseeing Supplies POS, from concept to execution
• Collating the sell through data from our largest suppliers and retailers
• Reporting to the U.S and EMEA on a monthly basis – often involving European travel