Serena Ghering Email & Phone Number

Florida, United States

Cool Cat Stuff. For Humans.

Miami, Florida, United States

Marketing and branding should be fun. It should surprise and delight. It should hijack your brain. Is your business ready to grow through creative marketing strategy? Let's talk. Warning, happy dancing may ensue.

Miami/Fort Lauderdale Area

Fort Lauderdale, Fl

Spearhead marketing efforts for Koncept Events including brand management, social media channels, website content, SEO, digital marketing, client interactions, hotel presentations, sponsorship opportunities and everything in between!

Oversee marketing efforts for Clevelander South Beach Hotel and F&B outlet, Clevelander Marlins Park, Essex House Hotel, and Zen Sai Restaurant with an emphasis on digital marketing, website curation, CRM platforms, and public relations efforts.

Miami/Fort Lauderdale Area

Concept and execute all events for the magazine and our clients, formalize community partnerships with local for-profit and non-profit organizations, manage all branding and marketing collateral, and lead all public relations initiatives.

Hollywood, Fl

Promotion to US Based Operations ManagerHelped launch GEP Bahamas in winter 2009 and played an integral role it its rise to one of the top DMCs in Nassau with nearly $1 million in sales in 2010 and projections of over $3 million in 2011Sell destination and program concepts to clients to secure new business through paper proposals, site inspections, and FAM tripsOversee pre-planning of programs including finalization of client requests, sorting manifests for transfer movements, and creation of program resume Work directly with clients in the planning process with the opportunity to up-sell program elements Coordinate logistics on the island of Nassau for groups up to 2500 including tours, teambuilding, décor, dining, transportation, signage, and entertainmentCoordinate with hotel and vendors to ensure clients' needs are metWork with international vendors to confirm program details and implement payment processes Prepare final invoices to include all program details in order to meet proper program profits.

Used creative thinking and writing skills to successfully produce multi-faceted programs including elements such as teambuilding, décor, entertainment, tours, dining, staffing, and transportationCoordinated corporate events for groups up to 2800. Assisted on-site with program element implementation to ensure complete client satisfaction.Gathered vendor contracts and confirm program details with vendors to meet and exceed clients' program expectations. Created contracts and deposit invoices to secure necessary program profit margin while maintaining clients' budgets.Produced creative content for company website and marketing materialsResponsible for nearly $1 million in revenue in the 2009 season and surpassed $2 million in 2010

Assisted in conceptualizing and planning grand opening events for new store locations.Planned and facilitate non-opening events such as the Pollo Tropical Fajita Stampeda to create media coverage and increase sales.Planned and execute PR campaign tactics for Pollo Tropical's Central Florida and North East markets.Negotiated ad rates and added value for media buys for print, television and radio.Created and pitched news releases and feature stories to successfully earn media coverage.Acted as a brand ambassador for guerrilla marketing techniques to increase brand awareness