• Empowered a team of 6 acquired writers with strategies, best practices, reminders, and tools to help them produce high-quality content and better communicate with their subject area experts. • Led the team on several cross functional features by attending stakeholder meetings, gathering information, scoping the impact for each writer, developing doc plans across products, and assigning JIRA stories to track status. • Identified the need for and proposed a project-driven strategy to help the team update over 800 help center topics to a new style. • Developed roadmap, tracked progress, led weekly meetings to drive progress, acted as a style expert after learning the new style, edited the work of other writers, and provided feedback. • Represented documentation team to release program leaders to ensure smooth release cycles, feature uptake, and company preparedness.

• Developed, as participant in a special project, a suite of tools to improve content depth for over 200 writers, based on survey analysis from customers. • Collaborated with the legal department to provide generalized product and feature descriptions that protect the company. • Ensured a smooth transition for Adaptive Planning customers when I executed and developed a plan to integrate Adaptive Planning style with Workday's style after the acquisition, resulting in major updates to the Workday style guide through collaboration with Editorial Team. • Supported my manager with the transition of over 800 articles into a new content management system twice! Orchestrated customer interviews, including outreach and scheduling, to gain insight and feedback on the documentation, resulting in over 100 action items for the team. • Managed and prioritized backlog of technical debt based on data analysis and customer feedback, strategized a staged process to publish updates, and developed a detailed plan to execute. • Produced and presented strategies for the improved uptake of a feature based on big data analysis. This project was outside of the technical documentation department.

• Championed the style guide for documentation, release notes, and new 1-minute videos: Identified style issues, led discussion with team, created and upheld style rules and guidelines, addressed individual challenges and strategized solutions with the team, developed templates and standards. • Developed style and voice for error messages within the Adaptive Insights UI through collaboration with the UX Director. • Recognized audience issues with the documentation and developed content to support the end users as well as the administrators, resulting in two new books in the help center. • Organized and implemented top-down revisions of content to improve the customer experience. • Managed and prioritized a huge backlog of technical debt in a way that improved documentation and the user experience. Ask me about the “Fast and Dirty Refactors.” • Executed processes for smooth interactions between scrum teams and developers and the writing team by interviewing developers and product managers to understand their needs and pain points better.

• Improved internal know-how and security by documenting clear, concise, and organized knowledgebase topics using HTML, intuitive formatting, tags, SEO and deep understanding of how audiences find information. • Alleviated department administrative burden by directing and collaborating with SMEs and UX team to create templates for user-friendly online forms. • Raced the fiscal year deadline by mastering the department’s content management system, the voice of Apple, and the style guide in time to document and/or format over 200 pages in less than 2 months. • Supported the improvement of company-wide information security initiatives with published content pages, email comms, and training slides.

• Spearheaded the feasibility of new products and projects and provided priority recommendations based on collaborative research by heading and organizing Product Development and Publication Schedule meetings. • Managed the timely production of products (publication of new editions and new books) by creating and tracking schedules, milestones and tasks across departments and including freelance contractors, subject matter experts, authors and other stakeholders. • Slashed cost and improved quality of content through contract negotiations (30-40 contracts per month) and Scope of Work definitions that protect the interest of the company while supplying consultants/authors with clear expectations. • Rocketed the acquisition of content with the development of an online tool by providing feedback, product specs and requirements, UI content, help and support documentation. • Developed a launch plan for the new tool that resulted in over 500 submissions in one month).

* Developed, wrote and edited technical/how-to manuals, flyers, customer comms, website content, release notes, and marketing materials for B2B SAAS.* Collaborated with product development teams, product managers, and customer support to write release notes and synchronized them with releases (3-6 week cycles).* Created and designed an animated presentation that helped customers uptake a group of new features, explaining the benefits and the use-cases. * Created a style guide for technical documentation by collaborating with the web master, and the CEO to standardize colors, capitalization, and brand.* Developed and executed the Build a Better Blog Project which improved customer interactions with the account leads: Designed the visuals of the blog, managed editorial content, created and managed the Editorial Calendar, assigned topics to team members, managed deadlines, edited content, wrote content, created graphics, checked for accurate sources and links, and published posts.* Managed and grew social media presence -- Twitter, Facebook and LinkedIn -- increasing followers by 1000%.

• Professional experience writing and editing materials for corporate departments and consumers, as well as feature articles and creative fiction.• Met with company representatives, listened, understood and synthesized all their expectations and needs to deliver perfection on time and on budget.WRITING HIGHLIGHTS:• GoodIdeaGal.com with Jennifer Jolly – created site map and wrote funny and entertaining blog entries.• BeyondPix.net – wrote website content, voiceover scripts, and case studies.• Page Mill Publishing – researched and summarized civil cases for weekly and monthly litigation newsletters.• BridalBijou.com – developed website content and brochure content.• Made in Stone Jewelry – edited brochures and catalog content.• ExecutiveWorld.com – developed direct marketing brochures, welcome packets, and website content.• Now What? – e-zine feature article, “The Other Side of Love.” • Canticle – magazine feature article “PreTeen Angst.”• Fiction 365 – Short Stories: o “Sharps & Flats” http://www.fiction365.com/2012/08/sharps-and-flats/o “The Lure of the Forbidden” http://www.fiction365.com/2012/09/the-lure-of-the-forbidden/o “Meeting Dad” http://www.fiction365.com/2012/11/meeting-dad/• Beholding Beauty, Wine Through Water, Believe in Love, and Mother Version 2.0 – completed novels/narrative non-fiction. See www.serenacavanaugh.com.COMPLETED WRITING PROJECTS:• Press Releases • Web-based answer centers • Internal knowledge base• Indexes • Printed user manuals and guides • Product Release Notes• Brochure content • Internal Sales Guides • Public Service Announcements• Novels • Website content • Short stories• Feature articles• Award winning recipes • Catalog descriptions• Real Estate Flyers • Customer intro/welcome packets

* Created the design, color scheme and layout of the company's white papers.* Created a styleguide to bring consistency to technical verbiage, terms, syntax and punctuation, etc.* Heavily edited & reorganized content of highly technical white papers regarding memory technology.* Edited and redesigned all graphics for white papers in keeping with style guide.* Created and edited website content.* Wrote published article in EDN Magazine.

• Managed and ensured balance of several estate bank accounts and credit lines.• Managed various estate employees: delegated and tracked projects, monitored and documented hours, calculated wages due, bonuses and scheduled raises.• Payed bills and categorizeed expenses for quarterly tax filings.• Tracked Trust expenses, invoiced Trust and ensured invoices were paid.• Assisted with domestic and international travel arrangements.• Organized various personal files and managed personal activity calendar.• Coordinated and planned social events at estate and abroad.

• Go-to resource for high output Real Estate professional, coordinating all related activities in support of the Top 1% producer in N. Cal Region.• Provided continuous updates to all transaction stakeholders.• Designed and created advertisements for online and print publications.• Wrote all ad copy for new listings, coordinating with marketing and publishing vendors to launch ads.• Managed and update website with relevant content.• Compiled print and online disclosures in a concise, easy-to-grasp format.• Scheduled and coordinated all site inspections interfacing with clients and trade professionals.• Coordinated documentation between title and loan officers, clients and corresponding real estate teams.• Reviewed contracts for accuracy summarizing and clarifying terms for clients.• Ensured transaction milestones met client, bank and title deadlines.• Tracked and categorized expenses and maintain office organization.ACCOMPLISHMENTS:• Fine-tuned escrow procedure by creating and designing forms and step-by-step guides for all parties• Designed and implemented a “Getting Started” packet for new clients• Redesigned Realtor’s website to create a user-friendly site, with relevant and organized content• Created a “How-To” book with step-by-step instructions detailing assistant responsibilities and procedures for use of supporting software.• Using an online document repository, simplified the filing system of forms and materials required for day-to-day activities.

JOB RESPONSIBILITIES:• Develop and maintain business relationships with customers and various bank partners• Analyze applicants' financial status, credit ratings and asset values to determine creditworthiness• Recognize sales opportunities while providing accountable customer service • Accurately explain appropriate bank products, loan options and terms of service to clients • Maintain compliance with bank procedures and federal banking regulations/lawsACCOMPLISHMENTS:• Met and exceeded corporate and branch goals every quarter • Ranked in the regional top 10% for producing $5.5 million in loans (per quarter)• Performance was instrumental to the branch placing in top 10% for Q4 2003 -- the first time in 10 years

JOB RESPONSIBILITIES:• Document evolving products and participate in the development of the UI and product functionality• Transform “engineer language” into comprehensible and interesting material for a non-tech audience • Act as a lead to synchronize product releases with updated answer centers • Assist in the design of formats and graphics for both printed and online publications• Create extensive indexes for all answer centers ACCOMPLISHMENTS: • Met all deadlines for multiple writing projects -- 17 total -- 3 online answer centers, consisting of over 11 help libraries to address specific user roles, printed product guides, process guides, flyers, internal online knowledge base, and multiple technical bulletins for product updates• Recognized by Collabria for contributing to successful and timely product launches • Diagnosed a need for “New Client Introduction Package” eventually used for all new customers– organized and wrote all necessary manuals and brochures

RESPONSIBILITIES:• Managed and implemented press launch from conception to completion for GreatSchools.net • Pitched stories via email and cold calls • Researched and created media lists • Wrote related press releases, public service announcements and marketing brochures • Created press tour briefing books • Researched and compiled clip books, editorial calendars and speaking calendars • Wrote weekly reports for clients outlining accomplishments and deliverables

RESPONSIBILITIES:• Managed and implemented press launch from conception to completion for GreatSchools.net • Pitched stories via email and cold calls • Researched and created media lists • Wrote related press releases, public service announcements and marketing brochures • Created press tour briefing books • Researched and compiled clip books, editorial calendars and speaking calendars • Wrote weekly reports for clients outlining accomplishments and deliverables