Serena Park

Serena Park Email and Phone Number

Country Manager at Storytel AB @ Storytel AB
stockholm, stockholms lan, sweden
Serena Park's Location
Seoul, South Korea, Korea, Republic of
Serena Park's Contact Details

Serena Park work email

Serena Park personal email

About Serena Park

Serena Park is a Country Manager at Storytel AB at Storytel AB. Colleagues describe her as "Serena was a joy to work with, made all the better when you understand how difficult that can be from offices across the world. As a leader in our Korean office for King, it was always impressive to me how in-tune Serena was with the business. Over the course of my time at King, Serena displayed her wealth of talent in Performance Marketing and the mobile gaming space as a whole. She was particularly well-placed as the liaison of our central London team to tackle our needs in a market that's often hard for western companies to crack. Through Serena's steady guidance, King was able to build up a strong user base with her digital marketing expertise. Aside from the talent, Serena was a perfect fit for King culture and was one of my favorite people to work with during my time there. She was always engaging, considerate and transparent about her thoughts. I have a lot of respect for Serena personally and professionally and I wish only success going forward. I'd be happy to recommend Serena to any employer looking to have her on board." and "Serena was the first person in our marketing team in Korea. Serena developed and led our performance marketing strategy in Korea. She built our local partnerships and implemented a robust methodology for ensuring our marketing spend is always high impact and cost efficient. Serena works with global stakeholders to leverage technology, tools, learnings and processes to improve how we grow our UA in Korea and to bring learnings back to Global. Serena is a high performing mobile marketing strategist who has effectively built and maintained our network in Korea through her leadership."

Serena Park's Current Company Details
Storytel AB

Storytel Ab

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Country Manager at Storytel AB
stockholm, stockholms lan, sweden
Website:
storytel.com
Employees:
603
Serena Park Work Experience Details
  • Storytel Ab
    Country Manager
    Storytel Ab Aug 2019 - Present
    Seoul
    Manage the entire Storytel business in Korea on a day to day basis - including full P&L ownership in order to deliver profitable growth, leading a group of local functions from content acquisition, publishing, audiobook production to sales and marketing.
  • Netflix
    Programmatic Marketing_Asia
    Netflix Apr 2017 - Mar 2018
    Singapore
    Performance-driven digital marketing expert in an agile tech environment. As one of the founding members of Netflix APAC’s programmatic marketing team, built go-to-market strategies in concert with cross-functional marketing partners.Contributed to significant growth of Netflix in key APAC markets including India, Philippines, Thailand, Korea and Malaysia by applying a scalable and cost-effective machine learning mechanism. Owned digital marketing strategy for Netflix in its key markets across APAC for market launches and original show launches, owning 8-figure annual budgets.Devised a go-to-market strategy and tactical plans, evaluating market opportunities and challenges. Drove innovative and impactful digital marketing strategy through strong cross-functional partnerships (consumer insights, regional marketing, PR, social, public policy, legal, business development, partner marketing, content acquisition, localization, data engineering, science & algorithm, marketing planning & analysis, ad tech, and product) and external partners (global and regional publishers, ad tech partners, creative agencies and media agencies) Set goals and plans for rigorous A/B testing to determine scalable drivers of business impact based on causality.
  • King
    Performance Marketing Lead
    King Oct 2014 - Feb 2017
    Korea
    As a founding team of King’s Asia expansion, built the regional business by partnering with the in-market, strategic key platforms.Successfully launched 9 mobile game titles including Candy Crush franchise in the region that contributed to 15% of King’s worldwide annual gross revenue.Contributed to King’s market dominance in Casual Games genre in Asia by replicating the same success seen in more mature markets.Worked with more than 30 major mobile ad networks (global and local)and managed 1/3 of them (including Google’s AdWords, Twitter, Facebook, etc.) via self-serve, continuing to identify new partners through tests and assessments.Managed over 10M (USD) yearly budget, allocating and managing according to sharp ROI targetWorked with data analysts to set proper CPI targets, assess major KPI trend (Installs, DAU, Retention, ARPU, etc.) on a daily basis Worked with mobile ad techs for postback integration and general troubleshootingCreated concepts and messages for digital brand campaigns, experimented with innovative formats for the best audience experience on mobile.
  • Inmobi
    Performance Marketing And Sales Manager
    Inmobi Aug 2013 - Sep 2014
    •Planed, executed and delivered mobile marketing campaigns for gaming and messenger apps and tracked performance for optimization.•Took the full ownership of massive campaigns by major players including Supercell, Netmarble, 4:33, LINE etc. from planning to assessment phase.•Contributed LINE’s early market dominance in Southeast Asia with aggressive install campaigns.•Built relationships with digital agencies and direct advertisers to identify new opportunities: proactively generated demands with customized business proposals, packaged deals and strategy consulting.•Provided quarterly market and trend research presentation with top clients.•Have exceeded the allocated revenue quota for four consecutive quarters and been awarded “Inmobi Avengers Award."
  • Global Affairs Canada | Affaires Mondiales Canada
    Communications Manager
    Global Affairs Canada | Affaires Mondiales Canada Mar 2011 - Jul 2013
    Jung-Gu, Seoul, Korea
    •Initiated overall Marketing and Community Relations activities at the Global Affairs Canada’s Seoul mission: Planned and executed marketing campaigns in order to raise awareness on Canada, Canadian culture and business. •Supported Canadian businesses to expand and thrive in Korea by featuring them on major exhibitions and publications.•Launched Canada Cine Club, free public screening event, in partnership with local film distributors, and raised profile of Canadian films and film industry. •Liaised with National Film Board of Canada to feature Canadian films at Busan International Film Festival and EBS Documentary Film Festival. •Served as a point of marketing communication contact at the mission for Korean government (The Blue House, Seoul Metropolitan Government, Ministry of Foreign Affairs etc.) and corporates (Research in Motion. Bombardier, Air Canada, Samsung, Hyundai Motors, etc.)•Managed digital communication outlets such as official SNS (Social Networking Sites) accounts and web/mobile websites with coherent messages.
  • Google
    Mobile Operations Manager, Korea
    Google Mar 2010 - Feb 2011
    Korea
    •Launched the AdMob platform in Korea, streamlining the operation and management, educating resellers and promoting the product across the market.•Packaged Mobile Web Display, Mobile Search with AdMob (Mobile App Display) for agency and direct sales, built success cases with brand advertisers including Johnson & Johnson (CPG), VISA and Coca-Cola.•Served as the; for AdMob, presenting the updated features to the internal stakeholders while liaising with developers for trouble-shooting and overall technical support.•Implemented efficiency analysis on a daily basis for all the executed campaigns and identified solutions to maximize KPIs.
  • Johnson & Johnson
    Medical Product Specialist
    Johnson & Johnson Feb 2007 - Feb 2010
    Korea
    •Led marketing communications with U.S. and Asia-Pacific headquarters on strategy planning for a new product launch, sales promotion and brand positioning.•Managed key-opinion-leading clients by acting as a liaison between industries and academia; acquired new clients by engaging them into corporate-funded clinical research and global congresses/seminars.

Serena Park Education Details

Frequently Asked Questions about Serena Park

What company does Serena Park work for?

Serena Park works for Storytel Ab

What is Serena Park's role at the current company?

Serena Park's current role is Country Manager at Storytel AB.

What is Serena Park's email address?

Serena Park's email address is go****@****ail.com

What schools did Serena Park attend?

Serena Park attended University Of Missouri-Columbia.

Who are Serena Park's colleagues?

Serena Park's colleagues are Pranami Das, Rosa Ruocco, Maria Blomgren, Timo Parviainen, Ziqian Wang, Jennie Öhlund, Meron Tedla.

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