Serena Williams, Mod Email and Phone Number
With over 20 years of executive corporate and consulting experience, I help consumer products companies and marketing agencies develop, execute, and scale impactful growth strategies. My expertise in marketing, sales, and organization development ensures a holistic approach that is transformational. My mission is to empower organizations to thrive in today's fast-paced digital and omnichannel economy.I approach Growth & Development on 3 levels:- Culture Transformation - Having an in-depth understanding of your organizational culture is like having the ultimate roadmap for how to optimize your company's performance. By quantifying and analyzing the productive and counter-productive manifestations of your company's culture and capabilities, and co-developing action plans to address elements of the culture that are holding back operational effectiveness, I help companies achieve sustainable growth.- Leadership & Executive Coaching - I work with Leaders and Executives to help them access their mental fitness, practices, and behaviors to maximize their professional performance, motivate teams, reduce the stress that saps energy and efficacy, and experience more joy.- Strategy Development - Most corporate strategies sit on a shelf and fail to get executed. I work with organizations to develop strategic plans that align with organizational realities and objectives and develop processes that ensure true implementation.In today's volatile, uncertain, complex and ambiguous environment fostering an adaptive and change-able organization is everything. My goal is to help organizations develop the people, processes, structures, and strategies that ensure long term success.
Kai Usa Ltd. - Kershaw Knives, Zero Tolerance Knives, Shun Cutlery, And Kai Housewares
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Director Of Sales (~Svp) - HousewaresKai Usa Ltd. - Kershaw Knives, Zero Tolerance Knives, Shun Cutlery, And Kai Housewares Dec 2023 - PresentTualatin, Or, UsResponsible for all Sales, Ecommerce, and Digital Marketing. Reporting to the COO.Driving business and culture transformation in the commercial area for the Shun Cutlery brand and Kai Housewares.
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PresidentDaedalus Growth Partners May 2023 - PresentNapa, Ca, UsDaedalus Growth Partners is a boutique consulting firm focused on helping companies develop, execute and scale impactful growth strategies, as well as implementing the change management, team building and capabilities development that go hand in hand with business growth and transformation. It’s about building an aligned commercial architecture so companies can sustainably achieve their goals. Daedalus is built on three pillars of expertise: Marketing, Sales and Organization Development (Culture/ Change Management). In today’s fast paced digital and omnichannel economy the three disciplines are inextricably intertwined. Our expertise in all three areas ensures a holistic approach that is transformational. -
Senior Vice President Of Sales & MarketingMeyer Jul 2021 - Jun 2023Vallejo, Ca, UsMeyer is the second largest cookware manufacturer in the world, and has a portfolio of 8 brands in the U.S., Farberware, Anolon, Circulon, KitchenAid, Rachael Ray, Ayesha Curry, Lock N Lock and Meyer. Key accounts include Amazon, Walmart, Target, Macy’s, Dillards, Wayfair, Kohl’s, and 6 D2C sites.• Responsible for managing 8 Cookware and Housewares brands, a team of 60 associates, and the P&L.• Drove reorganization of Sales and Marketing departments and adoption of performance marketing strategies across multiple channels that resulted in 37% YOY growth for D2C websites, 6.1 overall attributable ROAS, and quantified ($32MM) lift in retailer POS.• Directed Best-In-Class ecommerce GTM strategies, PDPs and retail media investments.• Led the launch of 3 re-branding initiatives and 18 new cookware product lines across 5 brands.• Tested and scaled performance TV in the digital media mix for the Anolon brand, resulting in a doubling of brand awareness and D2C sales, and positive return on investment.• Built Performance Marketing function and drove best-in-class allocation, optimization, and media planning processes.• Received Leader of the Year Award. Member of Executive Committee. -
Vice President Of SalesMeyer Jan 2020 - Jul 2021Vallejo, Ca, Us• Grew net revenue by 27%, while reducing retail allowances by 4.5 percentage points.• Collaborated with Supply Chain to launch new planning process and minimize supply disruption.• Worked with Finance to revamp Contribution Margin reporting process and sales incentive plan.
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Director Of Retail SalesLibbey Inc. Apr 2017 - Jan 2020Toledo, Ohio, UsLibbey is a leading manufacturer of glass drinkware, tableware, bakeware and décor items. -
Director Of Marketing, RetailLibbey Inc. Jan 2016 - Apr 2017Toledo, Ohio, Us• Directs Brand strategy, development, architecture and stewardship.• Develops Retail Channel strategies and enabling initiatives. • Drives Sales Effectiveness through sales training, customer presentations, and selling tools.• Responsible for o Channel analytics and opportunity identificationo Tradeshow strategy and executiono Advertising, PR, Social Media, Packaging, Collateral, Promotions, Ecommerce and Web initiativeso Trend identification and new collection/product proposition development
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National Sales Manager - RetailLibbey Inc. Jul 2010 - Jan 2016Toledo, Ohio, Us• Repsonsible for four Territory Managers covering Midwest, Western U.S. and Canada retail sales in addition to direct responsibility for Libbey’s largest retail customer.• Achieved record sales and gross profit for total territory.o Increased sales 65% over 4 yrs for largest retail customer, while improving gross margin by 18 ppts.o Increased sales to the Williams-Sonoma companies (WS, Pottery Barn, and West Elm) by 64% in first year.o Turned around relationship with Michael’s Stores and grew sales by 28% in first year, while increase gross margin dollars by 248%.o Re-established relationship with Costco and increased sales by over $1MM.• Received three Sales Leader Awards.
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PresidentDaedalus Marketing, L.L.C. Jan 2000 - Jul 2010Napa, Ca, UsDaedalus Marketing is boutique consultancy focused on helping companies build and optimize their marketing and sales organizations, commercial strategies, and brand architecture.Clients: Hanson Inc., Nationwide Financial Services, Therma Tru Corporation, Merillat Cabinetry, Principle Business Enterprises (Tranquility Products), G.E.M. Inc., Consultants in Laboratory Medicine, Inc., e-Ledger.com, Toledo Symphony Orchestra, Ed Schmidt Automotive Group, Parman Group, Indigo Market Ltd.• Performed assessments of organizational architecture, culture, and competencies, resulting in process, structure and strategy recommendations to activate rapid growth.• Implemented organizational design, whole-system process design and capabilities development.• Worked with a broad base of clients to build and strengthen their marketing architecture, including development of brand identity and strategy, market research, digital marketing capabilities, go-to-market strategy, and team training and development.
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Executive Vp - Client ServiceHanson Oct 2007 - Sep 2009Toledo, Ohio, UsClients: Best Buy, MASCO Builder Cabinet Group, Delta Faucet Company, Owens Corning, ThermaTru Doors, Clevland Clinic, Neuromonics, Rubbermaid Commercial Products, ORS Nasco• Grew revenue by over 70% in two years (2007 and 2008)• Led digital new business acquisition teams for Best Buy ($1.2MM annual revenue) and ThermaTru ($200K year 1 revenue) account wins• Established new Digital Media & Metrics and Social Media Engagement departments• Developed Best Buy’s Insignia digital brand strategy and personification, and oversaw translation of the brand into new Insigniaproducts.com website• Developed new brand strategy for Merillat Cabinets, and spearheaded new breakthrough website and application development, resulting quadupling revenue in two years • Restructured internal organization and processes to create client-centric team structures and enhanced operational efficiencies• Designed and implemented training and performance development program and directed national searches for senior level personnel -
Co FounderConsultants In Medical Marketing, Llc 2002 - 2004• Co-founded and built medical marketing and field sales company to service Consultants in Laboratory Medicine (CLM) and ProMedica Laboratories (PML).• Achieved 20% growth and record sales for CLM/PML in year 1.• Hired and trained field account representatives, developing both technical/medical laboratory and sales training programs.• Led team of developers to create proprietary relational sales and customer database; architected user interface. • Developed business and organizational strategy to redirect and differentiate CLM, including creation of a medical informatics subsidiary to provide patient-specific clinical context for clinical laboratory test interpretation.• Repositioned CLM/PML in the marketplace, and created an unsurpassed customer service organization.
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Svp Director Of Account ServicesFahlgren 1995 - 2000Advertising and marketing agency.Clients: Owens Corning, Dana Corporation, Cooper Tire & Rubber Company, Mercy Health Partners, Family Health Plan, Columbus Dispatch, COSI, Toledo Symphony, United Way.• Responsible for all clients, financial performance and account management personnel in Fahlgren’s three Midwest offices; Directed all client strategic planning and marketing activities.• Led strategy development for Owens Corning brand marketing and 1.0 website. • Identified and performed due diligence on potential digital marketing agency acquisition.• Directed new business; won Cooper Tire & Rubber, Mercy Health Partners and Family Health Plan.• Rebuilt relationship with Dana Corporation to triple account revenue.• Restructured client service, designed and implemented training and development programs.• Designed, implemented and analysed quantitative and qualitative research for key clients.
Serena Williams, Mod Education Details
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Yale UniversityPsychology -
Bowling Green State UniversityOrganization Development & Change
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United Nations International SchoolInternational Baccalaureate
Frequently Asked Questions about Serena Williams, Mod
What company does Serena Williams, Mod work for?
Serena Williams, Mod works for Kai Usa Ltd. - Kershaw Knives, Zero Tolerance Knives, Shun Cutlery, And Kai Housewares
What is Serena Williams, Mod's role at the current company?
Serena Williams, Mod's current role is Business & Culture Transformation | Executive and Leadership Coaching | Organizational Growth & Development | Marketing Strategy & Architecture | Sales Strategy & Planning | Scaling Growth | Speaker | Board Member.
What schools did Serena Williams, Mod attend?
Serena Williams, Mod attended Yale University, Bowling Green State University, United Nations International School.
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