Serena Cheng Email & Phone Number

Mountain View, Ca, Us

- Collected feedback from current and prospective customers through surveys and interviews to iteratively craft the brand’s visual identity and jewelry designs; achieved product market fit resulting in $3000+ in sales within the first 3 months of launching- Handcrafted and designed 150+ handmade and unique jewelry pieces, executed 12+ photoshoots, and administered 3 business social media accounts- Designed brand's logos, graphics, website, marketing content, and other digital assets

New York, Ny, Us

- Wrote product requirements documents, conducted internal user interviews, defined/analyzed metrics, and coordinated with marketing and engineering teams to inspire brand trust in customers for user-generated content and blog redesign projects- Boosted conversion rate by ~2% by implementing A/B tests for 4 UX improvements and analyzing conversion funnel metrics- Identified, documented, prioritized, and reported 30+ bugs and potential UI improvements through conducting 3 site audits, elevating the customer shopping experience and decreasing the risk of cart abandonment- Built prominent user-generated content section on the homepage, leveraging various media types/sizes and implementing shoppable tags within customer testimonials to drive increased visibility and user engagement; guided product development decisions with insights from user data collected through Google Analytics, Google Optimize, and Microsoft Clarity

Seoul, Seoul, Kr

- Prepared and led individual English tutoring sessions aimed at improving fluency, grammar, and pronunciation through discussions, mock-interviews, and writing-based formats - Mentored students in order to help them reach their various language, career, and life goals

Columbus, Oh, Us

- Spearheaded wireframe design for a new preorder feature and optimized customer feedback form, alleviating understocking issuesand delivery delays while significantly boosting customer satisfaction- Recommended 20+ UX improvements across desktop, mobile, and app based on usability tests, user interviews, user personas, andcompetitive analyses- Led "Fashion and the Metaverse" research project; presented findings to executives, laying foundational strategy for future work

- Achieved 1,000+ downloads and 170+ five-star reviews within 2 months of launching the company’s updated ChromeExtension product, Eco-Index, through the redesign of UI elements, wireframes, and prototypes- Directly engaged with users on a daily basis through interviews and usability testing; identified user pain points and incorporated feedback into product improvements

New York, New York, Us

- Developed concept boards based on trend research and produced 40+ graphic designs for the upcoming seasons, facilitating collaboration with a team of 7 by incorporating feedback, resolving disagreements, and achieving alignment- Enhanced the design team’s efficiency through researching print/graphics application techniques and trends, recoloring graphics and trims, and creating production-ready specs

Boston, Ma, Us

- Designed unique social media graphics, branding materials, and merchandise for the company and its campus chapters based on creative briefs utilizing various design techniques like illustration, animation, typography, etc.- Coordinated with campus chapter leaders to discuss project objectives, criteria, and deadlines- Engaged in weekly design critiques with a team of 10, both providing and receiving feedback for various projects

Leverkusen, North Rhine-Westphalia, De

- Managed a retired machinery sale project while efficiently updating and organizing 20,000+ assets utilizing Microsoft Excel- Led sustainability initiative by transferring 30,000+ sheets of data online and going paperless, saving the company ~$1750/month

- Served food, operated cash register, and operated phone calls in a fast-paced work environment- Provided friendly customer service and adopted a solutions-oriented mindset to tackle any arising issues

Bachelor Of Science - Bs, Psychology & Graphic Design

High School Diploma, Valedictorian