I am Serena, an SEO and Marketing Specialist passionate about the digital world.I completed the SEO Specialist Certification and the Master in Social Media Marketing at Digital Coach. I am also an expert in languages for communication and international cooperation, with solid knowledge of English and German and skills in French and Spanish.I am a marketing specialist who handles SEO, keyword analysis, and content optimization. I analyze Google Analytics data to improve digital strategies and manage email marketing campaigns. I also coordinate a team, ensuring project success and timely completion.I am pragmatic and results-oriented. I have strong problem-solving skills and quickly learn new skills, constantly studying and expanding my knowledge to find effective solutions. I am very attentive to deadlines and strive to ensure every project is completed on time.I have had the opportunity to work with HTML and CSS, among my technical skills. Although they are not my primary focus, I can handle them and make necessary adjustments when required.My passion for digital led me to requalify in this sector and establish myself in the digital marketing world. I love connecting with different cultures through my language skills and always seek new opportunities to grow and learn.I studied languages for communication and international cooperation and obtained the CEDILS certification, which allowed me to teach for a year in Athy, Ireland. This experience enriched me professionally and personally, strengthening my intercultural and linguistic skills.
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Marketing SpecialistIntranet.Ai Sep 2021 - PresentMilan, Italy- SEO Optimization: Utilizing tools like Ahrefs and Google Analytics, I perform comprehensive SEO audits, optimize website content, and improve search engine rankings to enhance online visibility and attract organic traffic.- Content Creation: Developing high-quality, SEO-friendly content that engages and informs the target audience, ensuring alignment with the company’s marketing goals.- Newsletter Management: Managing the company’s newsletter campaigns using platforms such as MailChimp and EmailOctopus, crafting compelling email content, and tracking performance metrics to increase subscriber engagement and retention.- Lead Acquisition and Management: Implementing lead generation strategies using tools like Lusha, Leadfeeder, and PipeDrive, and automating workflows with Zapier to streamline lead nurturing processes.- Website Management: Utilizing platforms such as WebFlow, Umbraco, and Google Tag Manager to create, manage, and optimize company websites, ensuring a seamless user experience, improving site performance, and monitoring user behavior to provide valuable data to support strategic decisions.- Team Collaboration and Self-Management: Excelling in a team environment and demonstrating strong self-management capabilities to meet deadlines and achieve project goals.- Online Marketing: Crafting and executing comprehensive online marketing strategies, leveraging digital channels to drive traffic, generate leads, and convert prospects into customers. -
Digital Marketing SpecialistDev4Side Software Sep 2021 - PresentMilan, Italy- SEO Optimization: Utilizing tools like Ahrefs and Google Analytics, I perform comprehensive SEO audits, optimize website content, and improve search engine rankings to enhance online visibility and attract organic traffic.- Content Creation: Developing high-quality, SEO-friendly content that engages and informs the target audience, ensuring alignment with the company’s marketing goals.- Newsletter Management: Managing the company’s newsletter campaigns using platforms such as MailChimp and EmailOctopus, crafting compelling email content, and tracking performance metrics to increase subscriber engagement and retention.- Lead Acquisition and Management: Implementing lead generation strategies using tools like Lusha, Leadfeeder, and PipeDrive, and automating workflows with Zapier to streamline lead nurturing processes.- Website Management: Utilizing platforms such as WebFlow, Umbraco, and Google Tag Manager to create, manage, and optimize company websites, ensuring a seamless user experience, improving site performance, and monitoring user behavior to provide valuable data to support strategic decisions.- Team Collaboration and Self-Management: Excelling in a team environment and demonstrating strong self-management capabilities to meet deadlines and achieve project goals.- Online Marketing: Crafting and executing comprehensive online marketing strategies, leveraging digital channels to drive traffic, generate leads, and convert prospects into customers. -
Specialista In Marketing DigitaleDemind.Io Jan 2022 - PresentMilano, Lombardia, Italia -
Seo CopywriterBackoffice Rent Srls Jun 2021 - Feb 2022Napoli- Scrittura di articoli per i blog dell'azienda- Ottimizzazione SEO degli articoli- Gestione profili social (Facebook, LinkedIn) delle pagine dell'azienda - Creazione caption per i post -
Work Experience / Social MediaDigital Coach May 2021 - Sep 2021* learn how to adapt the way of communicating according to the languages of different social* plan to create and manage social advertising campaigns through the advertising tools of Facebook, Linkedin, Instagram, Twitter, Youtube, Whatsapp, Telegram* develop and manage online communities, maximising their engagement* produce written content, images and videos suitable for the type of company to be promoted and able to stimulate interest, interaction and sharing* use analytics tools to measure achievements* manage Digital PR involving influencers and online publishers of reference. -
Assistente Di Lingua ItalianaÁrdscoil No Tríonóide Oct 2020 - May 2021
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Social Media Coordinator And Sales AssistantAzienda Agricola A.D.R. Nov 2019 - Jul 2020Vairano Patenora, Campania, ItaliaI am in charge of generating visibility for the company, which deals with healthy and tasty farm-to-table products, placing it on the same level as the consumer, creating advertising campaigns on social media to increase product sales and to raise awareness of the services offered by the company itself. I keep in touch with both customers and suppliers via e-mail and I am responsible for sales, both on-site and online. Finally, I also take care of the exposure of the products following the process from start to finish.
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E-Commerce ManagerPrivate Company Feb 2019 - Jul 2019Napoli, ItalyI dealt with the online sales. I devised and developed sales strategies to achieve goals, monitoring the entire sales process within the company, from the moment when the product was placed on the company’s platform, to when the customer ordered an item until the time of shipment. In addition to sales management, I also edited product and service catalogs, I kept in touch with the suppliers and the shippers and I communicated with the customers in order to resolve problems that could have emerged during the process of sale.
Serena Cadoni Education Details
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93 /100 -
96/ 100 -
Centro Studi Comunicare L’ImpresaMarketing -
Summa Cum Laude -
Erasmus Traineeship -
Erasmus+ -
Summa Cum Laude
Frequently Asked Questions about Serena Cadoni
What company does Serena Cadoni work for?
Serena Cadoni works for Intranet.ai
What is Serena Cadoni's role at the current company?
Serena Cadoni's current role is Marketing Specialist.
What schools did Serena Cadoni attend?
Serena Cadoni attended Digital Coach, Digital Coach, Centro Studi Comunicare L’impresa, Università Ca' Foscari Venezia, Università Degli Studi Suor Orsola Benincasa, Freie Universität Berlin, Freie Universität Berlin, Università Degli Studi Suor Orsola Benincasa.
Who are Serena Cadoni's colleagues?
Serena Cadoni's colleagues are Marco Giuliani, Reyna Kelly Sanchez Huarcaya, Carmen Grisenti, Chiara Stefanelli, Kevin Attarantato, Serena Venanzi, Beatrice Eirinn Borgia.
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