Marketing Specialist
Current- SEO Optimization: Utilizing tools like Ahrefs and Google Analytics, I perform comprehensive SEO audits, optimize website content, and improve search engine rankings to enhance online visibility and attract organic traffic.- Content Creation: Developing high-quality, SEO-friendly content that engages and informs the target audience, ensuring alignment with the company’s marketing goals.- Newsletter Management: Managing the company’s newsletter campaigns using platforms such as MailChimp and EmailOctopus, crafting compelling email content, and tracking performance metrics to increase subscriber engagement and retention.- Lead Acquisition and Management: Implementing lead generation strategies using tools like Lusha, Leadfeeder, and PipeDrive, and automating workflows with Zapier to streamline lead nurturing processes.- Website Management: Utilizing platforms such as WebFlow, Umbraco, and Google Tag Manager to create, manage, and optimize company websites, ensuring a seamless user experience, improving site performance, and monitoring user behavior to provide valuable data to support strategic decisions.- Team Collaboration and Self-Management: Excelling in a team environment and demonstrating strong self-management capabilities to meet deadlines and achieve project goals.- Online Marketing: Crafting and executing comprehensive online marketing strategies, leveraging digital channels to drive traffic, generate leads, and convert prospects into customers.