Serena Chan Email & Phone Number

Singapore

• Co-owner, Imageworks. Lead award-winning WSQ Authorised Training Organisation (ATO) that inspires and equips people to live their brand for personal empowerment and corporate excellence. Oversee policy and operations to ensure the delivery of high-quality training with adherence to SSG/IBF standards, fostering a culture of continuous improvement and growth.• Senior consultant, corporate trainer and curriculum developer, designing impactful learning programmes that enhance participants' competencies and drive organisational success.• Business Director, Academy of Image Mastery. Asia’s premier image consulting train-the-trainer institute that redefines image education and delivers exceptional certification programs for aspiring consultants.• Founding Member, Institute of Image Training and Testing International (IITTI). Helped develop a standardised, independent testing system for image management and business etiquette knowledge, through a not-for-profit organisation based in Canada.

Singapore

• Director, FT Academy. Established WSQ ATO and partner with Trade Associations and Chambers (TACs) to deliver advanced training and coaching in franchising, internationalisation, IP management, operational improvements and performance management, empowering clients to achieve sustainable growth.• Management Consultant, FT Consulting. Partner with clients to optimise their IP and brand capital, enhancing organisational performance through strategic business roadmaps, streamlined business processes and enhanced people management solutions. Provide strategic direction for consulting projects, leveraging technical expertise to drive innovative solutions and measurable outcomes.• Work with teams to implement best practices and ensure alignment with strategic objectives across all training and consulting initiatives.

Singapore

• General Manager, SPH Magazines. Drove SPH Magazines’ market leadership by expanding Her World to record circulation levels, pioneered an innovative retail-based subscription campaign for Simply Her, and launched Singapore’s first all-women’s events, Shape Run and Her World Golf.• Business Director, MPH Magazines / Blu Inc Media (subsequently acquired by SPH). Established a China joint venture for publishing in Shanghai, negotiated licensing rights as licensor and licensee, and managed high-profile contract publications, including Singapore Airlines’ inflight magazines.• Led M&A initiatives and collaborated with major advertising clients to creatively position their brands, elevating visibility and impact across the region.

Singapore

• Led StarHub’s business markets channel sales team in driving growth, customer acquisition and early-stage adoption of StarHub’s voice and data solutions. Spearheaded initiatives that enhanced partner relationships and optimised solution delivery. Collaborated closely with key channel partners to expand StarHub’s solution offerings that strengthened its position in a highly competitive market.

Singapore

• Drove strategic marketing and supply chain management across Asia for business, computing, and STM (science, technical, medical) publications during the dynamic dot-com and books retail era, expanding regional market presence at a rapid pace. Launched eLearning platforms and digital publications to support McGraw-Hill’s digital transformation and broaden Asia's access to US-based content. Collaborated with authors and think tanks, bringing thought leadership engagements and media exposure to the region. Partnered with bookstores and universities as they strategically adapted to digital and e-commerce models to capture new audiences.

Singapore

• Managed multiple healthcare consumer brands and product lines, driving growth and expanding market share across diverse healthcare and FMCG sectors. Spearheaded strategic brand development and product repositioning, transforming offerings from medicinal to consumer healthcare and adapting to evolving market demands. Implemented innovative marketing campaigns and led negotiations with principals and retailers. Collaborated closely with cross-functional teams to promote market entry and brand alignment. Worked in the project team for SAP migration, ensuring seamless integration of workflows across warehousing, distribution, order processing and fulfillment.

Oxford Women'S Leadership Development Programme

Master Of Business Administration (M.B.A.), Strategic Planning

Diploma In Adult & Continuing Education (Dace)

Advanced Certificate In Training & Assessment (Acta)

Bachelor Of Business, Banking & Finance