Senior Writer
Current- Developed compelling, creative copy for products, packaging, website, and marketing materials for both digital and print publishing for 200 mil. dollar company.- Ensured copy standards for readability, clarity, factual accuracy, and tone are consistently applied. Adhered to Chicago style and in-house rules for brand language.- Managed copy-related branch of brand voice overhaul including supervising freelancers to ensure consistent tone and deadline adherence.- Collaborated with… Show more - Developed compelling, creative copy for products, packaging, website, and marketing materials for both digital and print publishing for 200 mil. dollar company.- Ensured copy standards for readability, clarity, factual accuracy, and tone are consistently applied. Adhered to Chicago style and in-house rules for brand language.- Managed copy-related branch of brand voice overhaul including supervising freelancers to ensure consistent tone and deadline adherence.- Collaborated with Product Development Team to strategically position products and supporting materials for holistic product launches as well as day-to-day marketing needs. This included translating technical terminology into accessible, benefit-oriented information.- Collaborated with Video Production Team to create entertaining, informational, and on-brand B2C public-facing and B2B Consultant-facing commercials and content for products.- Helped internal departments by assessing various project needs, providing back-up writing and editing support, and recommending copy and/or creative direction.- Conducted all appropriate research, market and otherwise, as part of copy development while noting key competitive information. Show less
