- Originated, pitched, and wrote timely, unique ideas, resulting in high reader engagement- Authored compelling features that captivated a diverse audience- Conducted interviews with individuals from all walks of life- Excelled at securing case studies to add depth and authenticity to stories- Performed extensive archival research to provide well-rounded and accurate reporting- Executed thorough sub-editing to ensure polished, error-free content- Maintained a robust contact book of PRs, brands, experts, and more- Implemented effective SEO strategies to maximise content visibility- Boosted organic growth through targeted content optimisation- Achieved #1 Google ranking for multiple articles- Analysed keywords and trends to stay ahead of the curve- Secured over 2,000 shares per story, enhancing reach and influence- Wrote to brief from editors and other stakeholders, ensuring work met all requirements- Mentored interns and junior writers, fostering their professional growth- A four-month stint as an interim news editor at SELF magazine involved extensive reporting on health and wellness topics such as mental health, sexual health, reproductive health, breast health, cervical health, cardiovascular health, immunology, and moreTitles included: The Independent, CNN, Vox, i-D, Dazed, Insider, SBS, Refinery29, South China Morning Post, Glamour, SELF, METRO, The Sydney Morning Herald, and Pit Magazine.

- Authored engaging feature stories about sandwich spreads, finding a therapist, and women's diaries- Wrote colourful profiles on life drawing artists and shift workers- Crafted personal essays and op-eds on growing up mixed-race in Australia, men's skincare, childhood lies, and banned words- Developed and pitched original story ideas- Secured and conducted interviews for local case studies to tight print deadlines

- Maintained a comprehensive coverage of arts, culture, and gastronomy reporting- Consistently met rigorous daily print and digital deadlines- Garnered international recognition as a selected feature story on Apple News - Secured extensive publication of stories in esteemed partner outlets including the Sydney Morning Herald and The Age, amplifying reach and impact- Conducted in-depth interviews with globally acclaimed artists, illuminating their perspectives and contributions to the cultural landscape- Championed inclusive journalism by diversifying coverage to authentically represent minority communities

- Managed social media platforms including Facebook, Twitter, YouTube, and LinkedIn to enhance online presence and engagement- Monitored online political activity to assess public sentiment and inform strategic communications decision-making- Provided strategic counsel to senior executives and government officials on effective social media practices and digital engagement strategies- Analysed social media metrics to identify trends and insights, enabling the development of targeted marketing and communication strategies- Contributed to email marketing and newsletters, ensuring timely delivery of relevant content to target audiences for enhanced engagement and awareness

- Produced weekend shows, ensuring high-quality content delivery and adherence to station standards- Supported on-air presenters with research, script preparation, and logistics, contributing to smooth broadcast operations- Operated radio panel, managed advert queues, and coordinated phone lines to maintain seamless on-air transitions- Established and nurtured meaningful relationships with local listeners, enhancing community engagement and loyalty

- Pitched and wrote content that resonated with diverse local audiences- Developed and implemented comprehensive editorial strategies and content calendars, aligning them closely with each publication’s brand identity and market position- Crafted compelling and tailored content that effectively captured the unique tone and preferences of each magazine’s readership, enhancing engagement and reader loyalty- Successfully doubled the number of page viewsTitles included: Cosmopolitan, ELLE and Harper's Bazaar