Serena Dai Email & Phone Number

New York, New York, United States

I set digital editorial strategy for Bon Appétit, overseeing cooking, restaurant, and culture content for the brand.— Implemented a new content strategy to focus on both timely, conversation-driving work and consistent, service-driven recurring content, keeping in mind audience scale, retention, and engagement— Between 2022 and 2023, increased traffic to.

San Francisco Bay Area

— Relaunched flagship Top Restaurants, Top Wineries program, influencing thousands of new digital subscribers— Launched new interactive service project, Best Day Ever— Overhauled team workflow to be digital-first, consistently landing the f&w team in the newsroom’s top digital subscription influencers— Work contributed to multiple awards from Society of.

Greater New York City Area

+ Manage a news and restaurant critic team of five, plus regular writing and photography freelancers+ Spearheaded investigation of Mario Batali’s alleged sexual misconduct, plus other pieces on culture of misconduct in restaurants+ Edit as many as 12 daily blog posts, news, features, maps, art, and reviews for mobile-first audience, incl. for headlines and.

Greater New York City Area

+ Report, write, and track NYC restaurant news, including openings, closings, and trends+ Cover for editor of ENY+ Contribute to social media management

Greater New York City Area

Chicago And New York

+ Report, take photos, find art for 2 to 4 original stories a day for online-only neighborhood news publication+ Track breaking news, develop sources, eye trends in biz, features, crime+ Find unique angles on competitive stories+ Broke several stories on competitive Wrigley Field development beat+ Use social media to find and promote stories and to engage.

Greater New York City Area

+ Find smart, unique ways to blog breaking news stories, aimed at a national audience of nearly 4 mill/month+ Track conversations in social media, news, and media+ Produce charts, interactive graphics and illustrations for multimedia storytelling

Chicago, IL

+ Report and write home and design stories for nationally-syndicated HomeStyle Magazine and broadsheet+ Develop cover feature for NiHao Chicago, a Chinese language magazine and city guide for visiting Chinese

Report and write feature stories on people, business, culture, food, and community for this nearly 200,000 daily circulation paper, including several display and 1A stories

Evanston, IL

Led this start-up online magazine through a drastic redesign.Assigned and edited stories, including a lengthy dual-narrative feature.Helped establish editorial content.Produced blog posts, photo slideshows, and in-depth features.

Assigned and edited stories for Buzzard, the news blog on a daily basisHelped establish editorial content.Produced blog posts, photo slideshows, and in-depth features.

New York, New York

Fact-checked this weekly magazine's articles through internet research and telephoneInterviewed celebrities, party reported for the print magazine and nymag.comWorked with people in different sections of the magazine on a daily basis, including editors, designers, and photographers

+ Report and write state and national enterprise, spot, and breaking news, including the trial of ousted Ill. Gov. Rod Blagojevich+ Develop, report, and produce multimedia projects

Msj, Business Reporting

Bsj, Magazine Journalism, Gender Studies Minor