I am an accomplished marketer with substantial experience across B2B and B2C marketing. I believe the key to excellent marketing is to always see things from the customers’ point of view. Communications, products and business/marketing models should revolve around customer needs, not business process and systems. I also relate to Simon Sinek’s Start with Why, people do not buy what you do, they buy why you do it. It is this philosophy coupled with my astute communication skills, methodical nature and ROI driven mind-set that makes me an outstanding marketer and a great asset to any team.I have vast experience in strategising and running campaigns in most channels whether they are for lead generation, nurture or awareness purposes. I take a results-driven approach to every marketing activity, assessing exactly how to track and demonstrate success. I’ve managed large marketing teams as well as worked solo having to juggle both the strategy and execution myself. My roles have always required the pioneering of new marketing efforts within the business and this has made me a self-starter who is not afraid of a challenge. Although I’m well versed in both acquisition and retention marketing, my passion lies in retention marketing. I enjoy improving customer experience and demonstrating how to add value. Personally I have a passion for health and wellness and in particular women’s health. I’m a firm believer in patient power and the patient being in control of their health and wellbeing. I believe in a holistic approach to wellbeing – there is no magic pill or one size fits all approach to make you feel a million bucks, lifestyle, nutrition, positive energy and choosing health professionals that suit you will help you find your way to health.